On March 31, the reporter learned from Jincheng Investment Group that the celebrity culture implantation project in Jiangnan block of Jinhua Development Zone has now started. The project, with a total investment of 50 million yuan, takes six roads running through the eastern part of Jiangnan Block in the Development Zone as the main line, and designs different cultural themes according to the current situation of each road and the characteristics of celebrities. It is planned to be completed by the end of December.
The six roads are Binhong Road, Liyu Road, Danxi Road, Donglai Road, Longchuan Road and Zhihe Road respectively. Around six celebrities, including Huang Binhong, Li Yu, Zhu Danxi, Lv Zuqian, Chen Liang and Zhang Zhihe, celebrity statues, scene sketches and wall projections will be set up according to local conditions, and they will be displayed in all directions from plane to three dimensions, from visual space to auditory space.
According to Shi Zeng, the person in charge of the project, the project construction adheres to the concept of ingenious implantation and cultural inheritance. For example, in the celebrity culture design of Longchuan Road, Mr. Longchuan’s (Chen Liang’s) concept of “doing things” is taken as the breakthrough point, which is integrated with Jinhua’s new era spirit of “working hard and building a strong future together” to reflect the development of culture. In the construction of Zhihe Road, the poetic culture of Zhang Zhihe’s poems floating in the Three Rivers and the Pan-Five Lakes is combined with Jinhua’s beauty culture and landscape pastoral culture to highlight the cultural characteristics of Zhihe.
After the project is completed, it will form a layout form of “connecting points with lines”, that is, the overall layout of “combining points, lines and surfaces” with six roads as the main axis, three major areas of Lake Haitang Park, Danxi Primary School, Holiday Park and Moon Bay Park as the surface, and parks and street green spaces as the important nodes, further amplifying the cultural effect of celebrities and promoting the integration of cultural tourism in the development zone.