On the morning of February 24th, the launch ceremony of the 2023 “Qianhu Spring” cultural and tourism consumption season kicked off at the Dongqianhu Shangshui Tent. More than 300 leaders from various levels, including the Ningbo Municipal Bureau of Culture, Radio, Television, Tourism, Dongqianhu Management Committee, Yinzhou District Committee Propaganda Department, Yinzhou District Federation of Trade Unions, Yinzhou District Municipal Supervision Bureau, Dongqianhu Economic and Tourism Bureau, as well as relevant departments in the area, invited travel merchants from Shanghai and Ningbo, representatives of international families, tourism enterprises in the area, representatives of major outdoor sports clubs, representatives of Lehuo fans, and numerous on-site tourists, attended this spring date. It is worth mentioning that Ma Yibo, the world hockey champion and torchbearer of the Winter Olympics, personally assisted.
With the music of the “Spring Tea Picking Dance”, the ceremony officially began. In his speech, Xi Haifeng, Director of the Dongqian Lake Management Committee, pointed out that in recent years, the Dongqian Lake Tourist Resort has focused on promoting high-quality development, adhering to green ecology, beauty, and livability, making the beautiful scenery of “mountains, rivers, forests, and fields” the pride of Dongqian Lake and even Ningbo people, and working together to create a lake of the world, a lake of the century, and a lake of prosperity. Qiu Jinyue, a second level inspector of the Ningbo Municipal Bureau of Culture, Radio, Television, and Tourism, pointed out in his speech that the 2022 “Free Travel, Micro Tourism, Slow Life” Ningbo Cultural and Tourism “Ten Million” Plan has opened up new tourism consumption scenarios for Ningbo citizens and tourists from all over the country. The 2023 “Qianhu Spring” cultural and tourism consumption season will also trigger a hot spot in the Yangtze River Delta tourism market, including food experience, cultural interpretation The development of cultural and tourism activities such as rural tourism will fully stimulate the vitality of the urban area and further enhance the charm of Ningbo city.
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