The latest changes have come! Previously, a participating enterprise could only fill in one external contact person. Now, according to the official settings of the Canton Fair, each exhibit can have a separate contact person, which is of great significance to large foreign trade companies! “On September 16th, the official website of the Canton Fair just released the latest participation guidelines, and Fei Jianming, Director of the Trade Promotion Department of the Municipal Bureau of Commerce,” translated “a dry article.
The Canton Fair is known as the “barometer” and “wind vane” of China’s foreign trade. In recent years, there have been over 1100 exhibitors in Ningbo at each Canton Fair, with approximately 200000 overseas buyers attending, bringing a large number of foreign trade orders to Ningbo. After the first online exhibition of the Canton Fair in June this year, the Ministry of Commerce announced that the 128th Canton Fair will continue to be held online from October 15th to 24th, with an exhibition period of 10 days.
When the online Canton Fair faded from its original “freshness” and gradually became the New Normal of foreign trade, more than 1100 Ningbo exhibitors were doing their best to break through with the trend, either adjusting the market direction or changing the exhibition strategy.
online Canton Fair
Ningbo Revelation
As the General Manager of Ningbo Zhonggongmei Import and Export Co., Ltd., Li Li led the entire company during the first online Canton Fair. In just 45 days, he went from being confused about live streaming to 50 live broadcasts by all export staff. He was proficient in using lighting, voice control, scenery, camera language, and OBS streaming. An employee said that their graduation thesis was only 5000 words back then, but for the live broadcast of the Canton Fair, they wrote a script of 30000 words, “enough to graduate six times.
However, all the efforts did not yield the expected harvest.
A fact that cannot be ignored is that although the introduction of new online technologies has added more display space to the Canton Fair, there are still many shortcomings that exist after some operation.
A few days ago, Xu Bing, spokesperson for the Canton Fair and deputy director of the China Foreign Trade Center, went to Ningbo for research. The person in charge of the Municipal Bureau of Commerce reported on the main problems encountered by Ningbo exhibitors. These issues have to some extent affected the acceptance of orders by enterprises. For example, some participating companies believe that there is still a need to improve software technology in the current online Canton Fair, such as server stability, login system optimization, overseas customer registration process, and drainage effect. Due to design reasons, customer inquiries cannot be contacted. Due to the first time participating in the online Canton Fair, the company lacks experience and many resources have not been reasonably utilized. At the same time, there is a real-time communication barrier in the online form during supply and procurement docking, making it difficult to achieve the effect of deep communication between the offline and face-to-face parties.
The person in charge of the Municipal Bureau of Commerce stated that it is understood that other trading groups across the country have reported similar issues, which have seriously affected trading volume.
Diversified market expansion
Open your eyes to the world
The good news is that the online Canton Fair platform is already undergoing systematic improvements, such as the establishment of a new ‘separate contact person’, which is a good example for large foreign trade enterprises.The industry, especially the exhibitors with thousands of exhibits, is of great significance Fei Jianming stated that on the other hand, through this battle, enterprises have enhanced their ability to participate in cloud exhibitions, placing their products on digital exhibition and trade platforms such as Alibaba International, Global Resources, and China Manufacturing Network, and even starting to build their own independent stations. 0%。 As of now, Ruyi has completed over 20 cross-border live broadcasts with significant results. In addition to regular operations such as product and on-site factory visits, more distinctive content has been added, such as setting up fun activities such as “forklift bottle cap opening” and “forklift pile winding”. The show showcases skills and diversified presentation of “business” and “products”, inviting international people as anchors to increase buyer engagement. At the same time, marketing strategies are emphasized, and “buy one get one free” discounts are introduced to attract global buyer traffic. The promise of “ship within three days” increases buyer stickiness.
Offline exhibition recovery
Fully prepared for attack
On the afternoon of September 13th German time, the Dusseldorf Motor Show successfully concluded offline. Zhou Qian, the person in charge of Ningbo Century International Exhibition Company, excitedly posted a circle of friends, saying, “The successful holding of this exhibition sends an important signal to the world that Germany has the conditions to host the exhibition
After several months of suspension, Zhou Qian finally waited for a series of domestic offline exhibitions from June onwards. From Suzhou Machine Tool Exhibition to Guangzhou Epidemic Prevention Material Exhibition and Shanghai Shangpin Exhibition, with the easing of the epidemic, the popularity of domestic exhibitions has been increasing. Now, she is preparing not only for the November CIIE, but also for the annual automotive industry event AMS2020 in December. In the post pandemic era, we will continue to provide online and offline value-added services to help foreign trade enterprises win more orders, “Zhou Qian said.
Our company is currently focused on preparing for the 14th China International Liquor and Beverage Manufacturing Technology and Equipment Exhibition to be held in Shanghai next month, “said Xiao Chen, an export salesperson at Ningbo Gongcheng Machinery Co., Ltd. The company’s production line equipment for fruit juice beverages is mainly exported to Southeast Asia, Africa, and other regions. Due to the impact of the epidemic this year, orders have almost been cleared, and the entire first half of the year has been based on last year’s orders. Due to the limitations of product characteristics, it is difficult to obtain new customers solely through online exhibition. We are now rubbing our hands and waiting for the opening of the Shanghai exhibition next month to fight for a comeback, “said Xiao Chen..About 70% of export orders are obtained through participating in various professional trade exhibitions. Although this proportion is decreasing now, exhibitions are still the core platform for showcasing corporate image and exploring new customer sources. Meeting customers at exhibitions can often drive a large number of transactions after the fair. Industry insiders say, taking the Canton Fair as an example, according to research conducted by the organizing committee, the post fair transaction volume of participating enterprises accounts for about 80% of the total transaction volume of their Canton Fair customers. In the future, multiple platforms, both online and offline, will become the mainstream for foreign trade enterprises to expand their market.
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