On July 29th, the first “Good She Products” market was held in Zhuli She Nationality Township, Taishun County. Aesthetic creation, She family food and local snacks … attracted many tourists to punch in and enjoy the taste of She.
On the day of the event, the cultural square of the She nationality township in Zhuli was very lively, and booths filled with She nationality elements were “put out” one after another, and the booths were filled with various products. Wenchuang products such as interesting wenchuang, Taishun stone, bamboo products, rice plastic and she embroidery are eye-catching, and local foods such as green tofu, Dendrobium officinale juice, shiva cake and fruit wine are mouth watering. In addition, there are graceful She girls, gorgeous costumes and melodious She songs, which are refreshing and unforgettable.
The cultural heritage of the She nationality in Zhuli is profound, and there are numerous intangible items such as She embroidery, she medicine sachet and She clothing. The first “Good Shepin” market attracted many tourists from inside and outside the county to punch in, which made more people know about the excellent local traditional culture, and at the same time, it was of great significance to promote the development of more cultural and creative products and the development of cultural and creative industries. In the next step, the local market of “Good She Products” will be held from time to time to further promote the development of local cultural and creative industries and broaden the ways for people to increase their income.
In recent years, Zhuli She Nationality Township has encouraged non-legacy craftsmen such as She embroidery and She clothing to inherit and carry forward their handicraft skills, and set up customized experience stores for agricultural special products, She handicrafts and She clothing in Zhuli, striving to create a cultural and creative block of She nationality customs. At the same time, the pilot project of ethnic village leaders was fully implemented, and the talent team in ethnic villages was fully cultivated. More than 20 leaders of grassroots organizations became rich, 3 non-genetic inheritors at the provincial level, 6 non-genetic inheritors at the municipal level and 15 non-genetic inheritors at the county level. Such measures effectively promoted the development of local cultural and creative products. At present, Zhuli She Nationality Township has also taken advantage of the opportunity of the 5th Zhejiang University Student Rural Revitalization Creative Competition Taishun Future Rural Special Competition, and introduced a team of teachers and students from colleges and universities to transform 10 spaces in Zhuli She Nationality Township, boosting the renewal, activation and operation of old spaces from the aspects of scene creation, cultural creativity, space operation and activity planning, and designing corresponding cultural and creative products.