On the afternoon of September 3rd, the award ceremony of the 2021 China Characteristic Tourism Commodity Competition was held in the Sichuan International Tourism Trade Expo Center in Leshan City, Sichuan Province. From September 1 to 2, 2021, the “2021 Chinese Characteristic Tourism Commodity Competition” held an on-site final at the Sichuan International Tourism Trade Expo Center in Emeishan City, Leshan City, Sichuan Province, and 29 provinces, municipalities and autonomous regions and the Xinjiang Production and Construction Corps selected from more than 80,000 pieces and more than 1,800 sets of middle-level layers and passed the national online preliminary round, and a total of 1,468 sets were sent to the scene,1.More than 60,000 products. 43 experts were randomly divided into categories and divisions. After two days of on-site review and on-site preliminary round, semi-final, and final. The experts of the competition unanimously agreed that 100 sets of products, such as the Sangong Show series mask and the Rongchao Princess Cup white glaze and blue glaze, won the gold award of this special tourism commodity competition; In July, 200 sets of goods such as retro portable lamps and fresh bamboo shoot juice won the silver award of this special tourism commodity competition; 200 sets of products, such as Yunhong Shougang Cultural and Creative Series and Hundred Flowers Nectar Stick Honey Souvenir Series, won the Bronze Award of this Featured Tourism Commodity Competition.
The highlights of the products participating in this competition are:
- Skillful combination of cultural life
The cultural characteristics are subtly reflected in the new daily necessities. It has changed the cultural symbols to be directly reflected in the same common daily necessities such as pillows, cultural shirts, and mouse pads.
2. Microtechnology is blooming everywhere
Many award-winning products have a certain technological content on them. The application of new technology, new technology, new technology and new materials to the development of tourism commodities not only promotes the development of tourism commodities, but also promotes the transformation of scientific and technological achievements.
3. Micro-ideas emerge endlessly.
Enhance your creativity on existing products. Most developers of travel products are not high-end researchers, and disruptive ideas are good, but products that make life a little better are also very much needed.
4. New fashion tends to be the norm
Fashion is reflected in all kinds of entries, especially in travel products related to women. Fashion is people’s specific requirements for a better life, and after people’s income reaches a certain level, the demand for consumer goods will inevitably increase.
5. In-depth development of special products
It has become a trend to use characteristic property resources and develop tourism products in depth. The important content of domestic tourism shopping is the use of characteristic products and deep processing of characteristic tourism products.
6. Tourism commodities have developed into the era of secondary consumption of tourism commodities
The primary consumption of tourism products is aimed at tourists, and the object of secondary consumption of tourism goods is mainly online shoppers. The development of goods suitable for tourists to buy in scenic spots, purchase in tourist places, and suitable for online purchase can not be affected by the off-peak season of the tourism market, and is the successful road to the development of tourism commodities.
She Xiaoyin, Deputy Secretary-General of China Tourism Association, Yan Sashuang, Deputy Director of Sichuan Provincial Department of Culture and Tourism, Xu Peng, Deputy Director of Zhejiang Provincial Department of Culture and Tourism, Zhou Lunbin, Vice Mayor of Leshan Municipal People’s Government and other leaders attended the award ceremony. Chen Bin, Secretary-General of Tourism Commodities and Equipment Branch of China Tourism Association, presided over the award ceremony.