The glorious years, just like a hundred years of prosperity; Innovation in consumption, watching the prosperity of “Zhejiang Broadcasting”. Digital transformation has become a new way for people to find opportunities in the middle of the crisis of epidemic normalization prevention and control. As a new business form of online and offline integration, live broadcast e-commerce has become a new driving force for economic growth. In 2020, Zhejiang took the lead in proposing and fully implementing the live streaming e-commerce special action nationwide, helping enterprises expand the market and promote consumption through live streaming, driving new economic growth, and further enhancing Zhejiang’s influence and competitiveness in the field of digital trade. Statistical data shows that Zhejiang’s live streaming e-commerce transaction scale accounts for one-third of the national total, firmly ranking first in the country.
On May 10th, the “Beautiful Life Zhejiang Broadcasting Season” annual event, jointly organized by the Provincial Department of Commerce, Provincial Department of Culture and Tourism, Provincial Market Supervision Bureau, Provincial Radio and Television Bureau, Youth League and Provincial Committee, and jointly organized by the Shangcheng District People’s Government and the Provincial E-commerce Promotion Association, was held in Hangzhou. Chen Tiexiong, Vice Chairman of the Provincial Committee of the Chinese People’s Political Consultative Conference, Sheng Qiuping, Director of the Provincial Department of Commerce, Zhang Shuming, Deputy Director of the Provincial Department of Commerce, Chen Qinggui, Second level Inspector of the Provincial Party Committee Propaganda Department, Xu Qing, Deputy Director of the Provincial Party Committee Cyberspace Office, Wang Jun, Deputy Director of the Provincial Department of Culture and Tourism, Ding Dexiang, Second level Inspector of the Provincial Market Supervision Bureau, Huang Shengsheng, Deputy Director of the Provincial Radio and Television Bureau, Sheng Le, Deputy Secretary of the Youth League and Provincial Party Committee, and relevant leaders from Shangcheng District attended the grand ceremony. More than 200 people attended, including leaders from various cities, counties (districts, cities) governments, and commercial departments, representatives of the first batch of provincial-level live streaming e-commerce bases, leaders of major live streaming e-commerce platform enterprises and MCN institutions, and live streaming influencers.