The 2008 UK-China Zhejiang Tourism and Culture Week, sponsored by the People’s Government of Zhejiang Province, was held in London and Leeds, England from September 23rd to 27th. Vice Governor Zhong Shan led a delegation to attend the opening ceremony of Zhejiang Week and related activities. Nearly 300 journalists from British tourism and cultural departments and news media attended the opening ceremony.
In recent years, the cooperation and exchanges between Zhejiang and Britain in tourism and culture have been deepening, and the number of study tours and tourists between the two sides has increased year by year. In 2007, the number of British tourists visiting Zhejiang reached 68,000, ranking first among European countries. This time, Zhejiang held the Tourism Culture Week in Britain, with the aim of letting the British people know more about the local customs and cultural customs of Zhejiang and further deepening the tourism cooperation and exchanges between the two sides. Our office is one of the organizers of this Zhejiang Week. The activity was also strongly supported by the friendly region of our province-York Hengbo District Government.
This Zhejiang Week revolves around the theme of “Promoting China Culture and Feeling Zhejiang Tourism”. The main activities include tourism promotion meeting, Zhejiang ancient town photo exhibition, Zhejiang book exhibition, special performance of “Beautiful Zhejiang-China National Music Concert” and Yiwu shopping and tourism exhibition, which have been a complete success.
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