The 18th Ningbo Stationery Exhibition and Ningbo Grocery Exhibition, hosted by Ningbo Municipal People’s Government and hosted by Ningbo Municipal Committee of China Council for the Promotion of International Trade and Ninghai County People’s Government, ended successfully on April 17th. According to the organizer’s statistics, nearly 30,000 professional visitors participated in the exhibition in three days.
The scale of exhibitors reached another record.
This year’s Stationery Exhibition was held in parallel, which established a platform for foreign trade enterprises and manufacturing enterprises to negotiate and cooperate, attracted nearly 1,600 exhibitors, and set a new record in scale, leading the Asia-Pacific exhibitions of the same industry. The exhibition opened all exhibition halls (Hall 1-8) of Ningbo International Convention and Exhibition Center, with an area of 51,700 square meters and 2,415 booths. Among them, domestic exhibitors are from 18 provinces and cities such as Zhejiang, Guangdong, Jiangsu and Shanghai, and overseas exhibitors are from Germany, the United States and other countries. Exhibits in the exhibition extend from traditional student stationery and office supplies to household items and gifts and groceries, covering four major fields: office, study, art and life.
As a prestigious stationery exhibition in the Yangtze River Delta, this exhibition has groups from major industrial clusters such as Wenzhou, Ninghai, Fenshui, Qingyuan, Wuyi and Yiwu. Also like Samsonite, Gree, Kangda and other industry leaders who made their debut; There are also “old friends” from exhibitions such as Beifa, Xiubizhuang, Changlong, Keqi, Qingdao Yatan, Zhaoqing Starr, Tianhao Pen Industry, over the rainbow Stationery, Shanghai Cherry Morning, Hangzhou Catalogue, Kaili Painting Materials and Golden Monkey.
The data shows that there are nearly 400 exhibitors whose products cover office supplies. There are nearly 300 gift groceries, writing tools, paper books, students and teaching supplies; More than 100 art painting materials, puzzles and DIY; There are nearly 100 office life, cultural creation and authorization, equipment and accessories; More than 25,000 buyers have been registered, covering overseas purchasing agents, foreign trade companies, OEM/ODM brands, domestic trade channels, cross-border e-commerce/e-commerce, life houses, group buyers, terminal retailers, etc., setting a new historical record.
“On the basis of the presentation of the whole industrial chain, there are quite a few similar enterprises participating in each sub-category product, and everyone is competing on the same stage. There is more room for buyers to choose and compare, and enterprises to exchange and learn. Creative products, new products and core technologies will also be everywhere.” The relevant person in charge of the organizer said that with the increasing number of professional purchasing groups in various regions year by year, it indicates that the trade drive formed by Ningbo Stationery Exhibition and Grocery Exhibition is not limited to Ningbo, but faces a broader domestic market. The role of the exhibition in promoting foreign trade is being strengthened, and the value of boosting the development of domestic trade is also being released simultaneously.
In view of the market characteristics in the post-epidemic era, in addition to the traditional channels of foreign trade companies, this exhibition also gathered well-known cross-border e-commerce platforms such as eBay, Amazon and Dunhuang, as well as overseas merchants from Southeast Asia, Europe and the Middle East..Obstacles, the road for enterprises to go out is still smooth.
Looking for new business opportunities in the post-epidemic era
There are a large number of exhibitors, a wide range of exhibits, a wide range of buyers’ coverage channels and a large number. During the exhibition, people are surging, and discussions and exchanges between booths are hot. Exhibitors highly affirm and appreciate the effectiveness of the exhibition.
“For the first time this year, we exchanged views with dozens of domestic buyers, leaving contact information with each other, and planned to discuss in depth after the exhibition.” In the past, Dong Lei, who mainly introduced bags, introduced schoolbags this year, which also seemed to be “familiar with the door”. As the marketing director of Samsonite’s modern channel, Dong Lei said that this year’s exhibition was very popular, and the participation effect was good, which greatly helped to enhance the company’s brand.
As an “old friend”, Keqi, who is famous for his modeling pen, launched a quick-drying ball pen at the exhibition this year. “For students, many people have encountered the situation of accidentally scratching their handwriting when writing test papers or homework, which not only affects the neatness of the paper or homework, but also makes their hands black. The characteristic of this pen is to dry quickly and say goodbye to the little black hand completely. ” Wei Xiuwen, director of Keqi foreign trade chain, said that this exhibition can help Keqi get more opportunities to contact potential customers. Styling pens are an important category of Keqi, and the exhibition allows the company to grasp the market trend and obtain information more specifically.
In the development position of Ningbo local stationery “leading” shell, many new products have attracted many buyers to stop. “The N9 famous tripod series has a square tripod shape with inscriptions in the middle circle; The shape of the book series is book-like, and the nib is slightly tilted, which is convenient for writing. The nib of each pen has different dark lines. ” The relevant person in charge of Beifa said that the exhibition has gained some insights from many old and new friends on brand building and channels, and the company can also see the new vitality of the market.
As the world’s one-stop professional art supplies group, Kangda has been deeply involved in the art industry for 30 years. For the first time, Kangda brought more than ten kinds of heavy new products. “This is our new modeling crayon, and children can grasp it directly without getting their hands dirty.” The on-site staff said that it is not difficult to see from the exhibition that all families are working hard to design and create originality, which has further strengthened the confidence of Kangda’s independent design and research.
It is worth noting that under the influence of the epidemic, foreign trade procurement is more concentrated in foreign trade companies and cross-border e-commerce. This exhibition specially holds a theme forum for the current market characteristics. Ms. Li, the buyer, said frankly, “The content of the topic meets the needs of development and has strong operability. Both exhibitors and spectators can get what they need, which is very useful after listening to the scene. Moreover, the organizers try their best to invite professional visitors to exchange and learn on a platform to maximize the value of resources. This opportunity is too precious. “
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(Contributed by Ningbo Municipal Commission of Commerce)