Experience archaeological achievements and heritage value up close in Liangzhu Ancient City Site Park and Laohuling Site Park; Encounter the charm of Song Dynasty gardens and passed down cultural classics at the Hangzhou National Edition Museum; Experience the charm of the ancient town and the beauty of intangible cultural heritage inheritance in Pingyao Old Street; Have a date with marine animals at the Sinbad Ocean Park; Watching an old movie at the Pingyao Retro Cinema… This summer, tens of thousands of tourists are in Pingyao Town, Yuhang District, enjoying the scenery of Huaixu and the beauty of Jiangnan, immersing themselves in the fruits of over 5000 years of Chinese civilization.
And the cultural and tourism innovation of Pingyao goes far beyond this. In winter, there are lantern festivals to welcome the new year, in spring, there are cultural and creative markets, in summer, there are fragrant fruits and melons, and in autumn, there are Song rhyme gardens. The continuously activated interactive experience of Pingyao’s culture and tourism is giving this ancient city a brand new charm.
Pingyao Town is the site of Liangzhu Ancient City Site, a holy place for the demonstration of China’s 5000 year civilization history. It is located at the axis of Yuhang’s “Millennium Development Axis” and is the central node connecting Liangzhu culture, canal culture and Jingshan Zen tea culture. Five thousand years of civilization accumulation and the pursuit of common prosperity in the new era make the ancient city and the new city complement each other in the hot land of Pingyao, and the town model of common prosperity demonstration pilot area “beautiful environment, prosperous industry, rich people, and stable society” rises in construction. In the face of opportunities, Pingyao Town has divided its jurisdiction into five major units based on its own regional characteristics: Ancient City Ruins, Dream Aviation Science and Technology Innovation, Yaoshan Cultural and Creative, North Lake Wetland, and Green Innovation and Prosperity. Focusing on key development modules, Pingyao Town has created a new picture of rural revitalization and written a new chapter in the millennium old city revitalization.
How to explore new avenues for cultural heritage and innovative development, and write an important chapter on the unit of ancient city ruins? Pingyao Town takes Liangzhu Ruins Park as its core, fully leveraging its radiating and driving role. By integrating characteristic cultural and tourism resources such as Liangzhu Ancient City Ruins Park, Liangzhu Museum, Laohuling Dam Ruins, Hangzhou National Version Museum, etc., it forms a chain of beads and gathers advantages, continuously improving the level of tourism and people’s livelihood infrastructure, and enhancing the ecological and cultural atmosphere of the Ruins Park.
Since this year, Pingyao Town has held activities such as the “Year of Greater China”, the Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) Lantern Festival in Pingyao Old Street, the “Dragon Boat Festival Old Street Song Yun Tour”, the Pingyao Old Street Silver Light Relay Competition, the Liangzhu Day “World Heritage Top Competition and Cultural Innovation Market”, the 2022 Future City · Digital and Intelligent Consumption in Yuhang and the second “Perfect Life Festival”. The scenic spots have received 600000 tourists in total, and the sense of integration between citizens and tourists has further improved. With culture leading tourism, tourism promoting commerce, and commerce inheriting culture, over 5000 years of civilization have connected the prosperous scenery and integrated into modern urban life.
The huge IP effect of Liangzhu culture has also brought more ways for bottle kilns to become rich. Under the guidance of cultural and tourism integration, a number of projects such as Hangzhou Cherry Blossom Garden, Insect Encounter Park, Pingfengshan Outdoor Campsite, and Fushan Family Farm have been launched and opened for operation, integrating multiple industries such as research and learning, picking, camping, group building, and parent-child travel.Village parks are not only a popular leisure way for tourists, but also an important way to enrich and increase income for the people. The rich business formats have created a large number of job opportunities, solved the employment problem of idle labor in the village, and injected vitality into rural development. Colorful cultural tourism resources, brand building activities, enriching the cultural tourism heritage of bottle kilns, and enhancing their attractiveness to citizens and tourists. Wen/Zhang Yizhen Tang Jinquan