On December 17, the General Office of the Ministry of Culture and Tourism announced the list of the fourth batch of national tourism standardization demonstration units, and Jiashan was on the list, becoming the first national tourism standardization demonstration county in Jiaxing city.
Since February 2018, jiashan county was identified as the fourth batch of national tourism standardization pilot unit, the county party committee county government will pilot as promote county transformation and upgrading of tourism industry, into the Yangtze river delta ecological green integration development of important opportunity, fully mobilize the deployment, improve the organization, strengthen work coordination and supervise the implementation.
For more than two years, in the creation of the national tourism standardization demonstration county work leading group member units work together and the joint efforts of the pilot enterprises, around the government leading, full participation, global coverage, focused, pay attention to characteristics, the basic principles of pragmatic innovation, through the sound management system, innovation working mechanism, reveal county characteristics, improve the standard system, fully implement the standard, promote the key demonstration, improve the tourism state, create tourism brand, strengthen infrastructure, optimize public services, such as task, jiashan create become a national tourism standardization demonstration county.
To market main body as the gripper, with emphasis on the standard implementation, after selection, identified the 16 class 50 pilot enterprises, focus on the implementation of the 50 tourism national standards, industry standards and provincial standards, the county tourism public facilities, tourism market environment is further optimized, further improve tourism service quality. In 2019, Jiashan County received a total of 21.3558 million domestic and foreign tourists, achieving a total tourism revenue of 26.893 billion yuan, a significant increase of 42.1% and 48.1% before the 2017 pilot, realizing a rapid increase in the scale of the tourism industry.
Tourism standardization work is a long-term task, with only a starting point and no end point. As a new starting point, jiashan will always keep work not loose, standard do not drop, strength, committed to launch more standardized tourism products, the construction of more standardized tourism facilities, provide more standardized tourism services, efforts to promote jiashan tourism career to a higher level, higher level, in creating a “important window” vivid practice, success, brilliant again.