“Under the company, just one of the foreign trade teams has six Polish foreign trade staff.” Tang Yihu, the head of Ningbo Excelle International Trading Co., Ltd., smiled and “analyzed himself”.
In the first two months of this year, Ningbo achieved an export volume of 1,114..200 million yuan, a year-on-year increase of 53.4%。 Then, when 50% growth has become the average pace of more than 20,000 foreign trade troops in the city, how should some head enterprises run out of their own “acceleration”?
Last year, Ningbo Excelle achieved export of 32..9.6 billion yuan, ranking 13th in the export list of Ningbo enterprises. From January to February this year, Excelle’s exports increased by 92% year-on-year, and continued to outperform the broader market.
“Elephant dancing”, in Tang Yihu’s eyes, seems not difficult.
He said that at present, half of Excelle’s more than 1,000 employees have a second foreign language background, many of which are small languages. This talent structure has largely supported the company’s relationship maintenance with more than 2,600 customers in more than 140 countries.
In fact, in the face of emerging markets such as “the belt and road initiative”, “going deep” has always been the trump card of Excelle. Take Uruguay in South America as an example. Before the epidemic, foreign trade personnel of other enterprises may transfer from Miami, USA to Sao Paulo, Brazil, and at most from Sao Paulo to Montevideo, the capital of Uruguay. “And we will continue to fly to the second largest city or even the third largest city in Uruguay at that time.” Tang Yihu said that it has become the tradition of enterprises to go deep into the market like “nailing nails” and to increase the speed with emerging markets.
Today, with the recovery of the international market, Excelle exports an average of 150 containers every day, with a monthly export value of 60 million US dollars (including subsidiaries outside Ningbo).
Global Tradelink, a cross-border e-commerce platform in Ningbo, is providing “the belt and road initiative” and “customs clearance password” for small and medium-sized foreign trade enterprises in Ningbo and even the whole country.
Chen Jianxu, president of Global Tradelink, said that at present, Global Tradelink has set up more than 200 localization service centers in East China, North China and Central China. According to different local foreign trade enterprises, different products and different markets, we have launched 98 language services such as Russian, French, German, Spanish and Portuguese, and can create “exclusive business cards” for enterprises at any time according to market trends.
In this regard, Sun Weishen, the head of an industry and trade enterprise engaged in the elevator industry for nearly 20 years, has a deep understanding. “In the past, opening up new markets often involved a lot of investment. With Global Tradelink, the entry point is well chosen, the market positioning is clear, and along the layout of’ the belt and road initiative’, the sales are suddenly opened. ” Sun Wei said that the company’s products have been sold to 58 countries and regions.
Within the enterprise, the “elephant” is also constantly splitting. “We have a slogan,’ In Excelle, you can also have your own company’.” Zhuang Huiqiang, general manager, said that we should adhere to trust and openness, and encourage employees to start their own businesses within the enterprise, especially those with 5 or 10 years of service. In this way, every joint of the “elephant” can be mobilized, and then the average speed of growth can be transmitted to every part.
Tang Yihu said that at present, although a series of factors such as rising exchange rate, rising raw material prices and rising freight rates have squeezed some profit margins, he is still optimistic about the annual trend. “During the 14 th Five-Year Plan period, the construction of’ the belt and road initiative’ entered 2.0 era, which means that foreign trade has ushered in a higher quality development, and it is expected to maintain a growth rate of more than 20% this year. “
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(Contributed by Ningbo Municipal Commission of Commerce)