In order to take effective measures to help enterprises solve difficulties, decompress and decode the market, and release the consumption potential, Wenzhou Culture, Radio, Film and Television Tourism Bureau of Zhejiang Province recently held a symposium on solving problems in the cultural tourism industry, inviting representatives from Wenzhou Travel Agency Industry Association, Wenzhou Hotel Catering and Cooking Industry Association, scenic spots, hotels, homestays, cultural tourism investment enterprises, etc. to understand the impact of the epidemic, listen to opinions and suggestions extensively, and hold talks to help enterprises solve difficulties and boost industry confidence.
“Traveling, eating and living are the three elements of the tourism industry, and the brand of’ eat in Wenzhou’ should be further launched.” “Affected by the epidemic, there is a brain drain in the tourism industry. Can we consider introducing a talent subsidy policy for the tourism industry?” “We should actively guide and promote the upgrading of cultural tourism consumption, and introduce more young and fashionable parent-child tours and research tours to meet the market demand.” At the meeting, representatives of Wenzhou Travel Agency Industry Association, Wenzhou Hotel Catering and Cooking Industry Association, etc., combined with the actual difficulties and problems in the operation of enterprises, actively made suggestions and suggestions on helping enterprises to tide over difficulties, expanding consumption, and subsidizing professionals.
Since the beginning of this year, Wenzhou has taken many measures to solve problems for cultural tourism enterprises, so as to maximize the effectiveness of limited policy resources. Wenzhou Municipal Bureau of Culture, Radio, Film and Television Tourism launched a toolbox of relief policies for travel-related enterprises, and successively issued such subsidy policies as Detailed Rules for the Application of Marketing Subsidies for Large-scale Tourism Teams in Wenzhou in 2022 and Measures for the Implementation of Consumption Subsidies for Cultural Tourism in Huiyou Happy Wenzhou. At the same time, we will comprehensively sort out the preferential policies for enterprises at provincial and municipal levels, actively adapt to the changes in market demand under the normalization of epidemic prevention and control, actively transform into tourism modes such as “internal circulation”, “light travel”, “micro-vacation” and “night tour”, and support cultural tourism enterprises to develop products such as staff recuperation, conference reception, night cultural tourism, weekend tour and creative market for the local market. In addition, Wenzhou also introduced financial living water to help cultural tourism enterprises, and launched a series of activities such as Zhejiang Cultural Tourism Consumption Season to ignite new consumption.
In the next step, Wenzhou will also take a series of measures to help cultural tourism enterprises. The first is to strengthen the consumption of cultural tourism to help enterprises benefit the people. Focusing on the main body of the insurance market, we will increase efforts to help enterprises bail out, and actively introduce policies to encourage cultural tourism consumption, such as attracting large groups, visiting Wenzhou, and coupons. Strive for financial support for the development of cultural tourism enterprises, and continuously improve the brands of cultural tourism consumption benefiting the people such as “Night Tour in Wenzhou” and “Night Tour in nanxi river”. The second is to innovate Wenzhou’s characteristic consumption scene. Explore and promote a number of new scenes of immersive, experiential and interactive cultural tourism consumption, and create a number of tourist and leisure blocks with high quality, high popularity and Wenzhou recognition. Create and promote “one county, one food” and further launch the “eat in Wenzhou” brand. The third is to strengthen the cultivation of market players. Strengthen the quality improvement of the industry and cultivate a number of high-quality travel agencies and high-star hotels. Strengthen the cultivation of talents in the industry, organize cultural tourism practitioners to carry out multi-level and multi-form training and skill competitions to promote the whole industry..Service ability is improved.
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