Ascoltando manufatti che raccontano storie, sai cos’è un’oca domestica?.Ascoltando manufatti che raccontano storie, sai cos’è un’oca domestica?.2020) and other documents, promoting the construction of China’s public cultural service system to make significant progress. The six-level public cultural service network covering urban and rural areas has been increasingly improved, mass cultural activities such as “village evening” have been widely carried out, the construction of smart library system and public cultural cloud has been accelerated, and new public cultural spaces have continued to emerge.
The report of the 20th National Congress of the Communist Party of China proposed to implement the national cultural digitization strategy, improve the modern public cultural service system, and innovate the implementation of cultural benefit projects. We must adhere to government-led, social participation, downward shifting, joint construction and sharing, coordinate infrastructure construction and service efficiency improvement, promote the integrated construction of urban and rural public cultural service systems, and strive to provide people with higher quality, more efficient, fairer and more sustainable public cultural services. Vigorously promote the standardization and equalization of basic public cultural services, establish and improve the standard system for urban and rural public cultural services, optimize the layout of grassroots public cultural facilities, and promote coordinated regional development. Take improving quality as the top priority, build a high-level library, clarify the new positioning of cultural centers in the new era, build and make good use of grassroots public cultural spaces, and accurately carry out focused public cultural services. Establish and improve feedback mechanisms for public demand, promote “order-based”, “menu-based” and “reservation-based” services, promote the wide participation of social forces, innovate cultural volunteer services, and improve the efficiency of public cultural services. Enrich mass cultural activities, hold mass singing, square dance, “village evening” and other activities, and create more cultural brands that benefit the people. Improve the digital level of public cultural services, enrich digital cultural resources, expand the application of smart public cultural services, and build a national smart library system and public cultural cloud.
Strengthen the systematic protection and utilization of cultural heritage
Cultural relics, ancient books, intangible cultural heritage and other cultural heritage are important carriers of China’s excellent traditional culture and the common wealth of all mankind. Since the 18th National Congress of the Communist Party of China, the Party Central Committee with Comrade Xi Jinping as the core has elevated the protection of cultural heritage to the height of contemporary merit and benefit for the future, and has made great efforts to promote it. General Secretary Xi Jinping personally guided and promoted the collective study of the Political Bureau of the Central Committee on the latest archaeological discoveries in China and their significance, deepening the project of exploring the source of Chinese civilization, etc., gave important instructions on cultural relics work, revolutionary cultural relics work, and intangible cultural heritage protection, and sent congratulatory letters to the 100th anniversary of the discovery of Yangshao culture and the birth of modern Chinese archaeology and the 44th World Heritage Conference. The General Office of the CPC Central Committee and the General Office of the State Council issued documents such as the Opinions on Implementing the Project for the Inheritance and Development of China’s Excellent Traditional Culture, Several Opinions on Strengthening the Reform of the Protection and Utilization of Cultural Relics, the Opinions on Further Strengthening the Protection of Intangible Cultural Heritage, and the Opinions on Promoting the Work of Ancient Books in the New Era, to promote the protection and utilization of cultural heritage to a new level. The background of cultural heritage resources is gradually clarified, China.The project of exploring the source of civilization, the plan for the protection of ancient Chinese books, and the plan for the revitalization of traditional Chinese crafts have been implemented in depth, and cultural heritage has been further “livened”, “archaeological fever”, “museum fever” and “intangible cultural heritage fever” have become popular.
The report of the 20th National Congress of the Communist Party of China proposed to strengthen the protection of cultural relics and cultural heritage, strengthen the protection and inheritance of history and culture in urban and rural construction, and build and make good use of national cultural parks. We must adhere to the policy of cultural relics in the new era of protection first, strengthen management, excavate value, effectively use and make cultural relics come alive, and comprehensively improve the level of protection and utilization of cultural relics. Do a good job in archaeological excavation, sorting, research, interpretation, etc., deeply implement the Chinese civilization source exploration project, “archaeological China” major projects, and build archaeology with Chinese characteristics, Chinese style and Chinese style. Strengthen systematic protection and overall protection, implement major engineering projects such as the protection and utilization of cave temples, strengthen the protection of revolutionary cultural relics, do a good job in the protection and management of low-level immovable cultural relics, and build a solid bottom line for the safety of cultural relics. Improve the ancient books work system and improve the quality of ancient book work. With the implementation of the Intangible Cultural Heritage Law as the main line, with representative items and representative inheritors as the starting point, adhere to the combination of protection first and rational use, focus on protection, inheritance, development and dissemination, improve the protection system system, strengthen the capacity building of inheritance practice, and promote the protection and inheritance of intangible cultural heritage to present a new atmosphere.
Improve the modern cultural industry system and cultural market system
The modern cultural industry system and cultural market system are important components of the socialist market economy and play an important role in promoting the development of the national economy and meeting the cultural needs of the people. Since the 18th National Congress of the Communist Party of China, the Party Central Committee with Comrade Xi Jinping as the core has attached great importance to the development of the cultural industry. General Secretary Xi Jinping stressed that it is necessary to promote the high-quality development of the cultural industry, improve the modern cultural industry system and market system, promote the development and growth of various cultural market entities, cultivate new cultural formats and cultural consumption models, and enhance people’s sense of cultural acquisition and happiness with high-quality cultural supply. The General Office of the Central Committee and the General Office of the State Council issued the Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy and the Guiding Opinions on Deepening the Comprehensive Administrative Law Enforcement Reform of the Cultural Market, and the General Office of the State Council issued the Opinions on Further Stimulating the Potential of Cultural and Tourism Consumption to promote the healthy development of China’s cultural industry and cultural market. The cultural industry system is gradually improving and the scale is growing day by day, the digital cultural industry is developing rapidly, and new formats such as online broadcasting, online live broadcasting, and immersive experience are rising rapidly, and the cultural market is more prosperous, standardized and orderly.
The report of the 20th National Congress of the Communist Party of China proposed to improve the modern cultural industry system and market system, and implement the strategy of driving major cultural industry projects. We must implement the new development concept completely, accurately and comprehensively, take innovation as the core driving force, and take major cultural industry projects as the starting point.Expand the layout of industrial structure, expand the cultural consumption of urban and rural residents, and enhance the overall strength and competitiveness of industrial development. In line with the development trend of digital industrialization and industrial digitalization, promote the application of 5G, big data, artificial intelligence, virtual reality, augmented reality, ultra-high definition and other technologies in cultural creation, production, dissemination, consumption and other links. Transform and upgrade traditional formats such as performing arts, entertainment, and arts and crafts, and cultivate new formats and models such as online performances, digital art, and immersive experiences. Accelerate the cultivation of a number of brand cultural industry parks and improve the level of construction of national-level cultural industry parks. Promote the construction of national cultural and tourism consumption pilot cities, demonstration cities and national-level nighttime cultural tourism consumption agglomeration areas. Establish and complete a scientific and effective service quality evaluation system for the cultural and tourism market, improve a new market supervision mechanism based on credit, and promote the formation of a unified, open, competitive and orderly market system.
Promote the in-depth integration and development of culture and tourism
Culture is the soul of tourism, tourism is the carrier of culture, the two are inseparable and naturally linked. Promoting the integrated development of cultural undertakings, cultural industries and tourism is an important strategic decision made by the Party Central Committee with Comrade Xi Jinping as the core, based on the overall situation of the Party and the country, and reshaping the new pattern of cultural and tourism work. General Secretary Xi Jinping made a series of important expositions on the integrated development of culture and tourism, emphasizing that the cultural industry and the tourism industry are inseparable, and we must adhere to the use of culture to shape tourism and use tourism to highlight culture, promote the integrated development of culture and tourism, and let people understand the beauty of culture and cultivate the beauty of the soul while appreciating the beauty of nature. The General Office of the Central Committee and the General Office of the State Council issued the “14th Five-Year Plan” for Cultural Development, the State Council issued the “14th Five-Year Plan for Tourism Development” and other documents, all of which made specific arrangements for promoting the integration of culture and tourism, promoted the integration of culture and tourism to go deeper and more practical, see results in action, make gratifying progress in the integration of business formats, products, markets, services and exchanges, flourish red tourism and tourism performing arts, and steadily advance the construction of national cultural parks.
The report of the 20th National Congress of the Communist Party of China proposed to adhere to the use of culture to shape tourism and use tourism to highlight culture, and promote the in-depth integration and development of culture and tourism. We must firmly grasp the laws and characteristics of cultural construction and tourism development, adhere to the use of culture to shape tourism and tourism to highlight culture, adhere to complementary advantages and complement each other, promote the integration of culture and tourism in a wider scope, deeper level and higher level, so that “poetry” and “distant places” can achieve better connection and create a better life. It is necessary to adhere to cultural and plastic tourism, enrich tourism connotation with culture, enhance tourism taste, incorporate more cultural content and cultural symbols into tourism routes and scenic spots, and create a strong cultural atmosphere. It is necessary to adhere to the use of tourism to highlight culture, use tourism to promote cultural dissemination and cultural prosperity, give play to the advantages of wide tourism coverage and high participation of tourists, and promote the “live” of China’s excellent traditional culture, revolutionary culture and popularity.Color genes have been passed down and advanced socialist culture has been promoted. It is necessary to identify the convergence and connection points, form new products, new services and new formats with cultural and tourism characteristics through “chemical reactions”, build a number of world-class tourist attractions and resorts rich in cultural heritage, and create a number of national-level tourism and leisure cities and neighborhoods with distinctive cultural characteristics, so as to provide a new engine for cultural and tourism development.
Improve the soft power of national culture and enhance the influence of Chinese culture
The prosperity of a country and a nation is always marked by the prosperity of culture. Improving the soft power of national culture is related to the realization of the Chinese dream of the great rejuvenation of the Chinese nation and the construction of a community with a shared future for mankind. Since the 18th National Congress of the Communist Party of China, the Party Central Committee with Comrade Xi Jinping as the core has attached great importance to people-to-people exchanges and mutual learning among civilizations, General Secretary Xi Jinping has personally promoted and personally deployed, regarded cultural exchanges as an important content when visiting and meeting foreign heads of state, proposed major measures such as holding the Year of Chinese and Foreign Culture and Tourism, unveiled plaques for overseas Chinese cultural centers such as Sri Lanka, sent congratulatory letters to the fourth and fifth “Arab Art Festival” and other activities, and made important speeches on promoting exchanges and mutual learning among civilizations and enhancing the soft power of national culture. The State Council issued the “Opinions on Accelerating the Development of Foreign Cultural Trade” and other documents to promote the gradual formation of an all-round, multi-level and wide-ranging pattern of cultural exchanges and cooperation with foreign countries and with Hong Kong, Macao and Taiwan, and successfully held cultural activities in conjunction with the diplomacy of the head of state and major home diplomacy, various foreign cultural exchange brand activities have a wide impact, the construction of overseas Chinese cultural centers has been accelerated, and the foreign cultural trade system has been increasingly improved. Cultural exchanges and cooperation between Hong Kong, Macao and Taiwan have been carried out in depth, and the role of cohesion and enhancement of identity has been highlighted.
The report of the 20th National Congress of the Communist Party of China proposed to adhere to the position of Chinese culture, refine and display the spiritual symbols and cultural essence of Chinese civilization, accelerate the construction of Chinese discourse and Chinese narrative system, tell Chinese stories and disseminate Chinese voices, and show a credible, lovely and respectable image of China; Strengthen international communication capacity building, comprehensively improve the effectiveness of international communication, and form an international discourse that matches China’s comprehensive national strength and international status; Deepen exchanges and mutual learning among civilizations and promote Chinese culture to better reach the world. We must firmly follow the correct path of the development of human civilization based on mutual respect, harmony and coexistence, vigorously promote the civilization concept of equality, mutual learning, dialogue and tolerance, so as to make China’s story more vivid, China’s image more vivid and Chinese culture more deeply rooted in the hearts of the people. Strengthen international communication capacity building, create multi-dimensional and three-dimensional communication channels and platforms, and enhance international discourse power. Coordinate cultural exchanges and industrial cooperation to form a mutually promoting and two-wheel drive work pattern. Build and make good use of overseas Chinese cultural centers and overseas tourism offices. Hold brand activities such as the Year of Chinese and Foreign Culture and Tourism (Festival), “Happy Spring Festival” and “Beautiful China” to show credibility and cuteness to the world., respectable image of China. Deeply cultivate cultural exchanges and cooperation with Hong Kong, Macao and Taiwan, continue to build activity brands such as “Art Sea Flow Gold” and “Affection”, and enhance the sense of identity and pride of Hong Kong, Macao and Taiwan compatriots in Chinese culture.
Comprehensively deepen the reform of institutions and mechanisms in the cultural field
Deepening the reform of cultural institutions and mechanisms is an important way to liberate and develop cultural productive forces and promote the modernization of the governance system and governance capacity in the cultural field. Since the 18th National Congress of the Communist Party of China, the Party Central Committee with Comrade Xi Jinping as the core has paid great attention to the reform of cultural systems and mechanisms. General Secretary Xi Jinping has stressed many times that we must unswervingly deepen the reform of the cultural system and continuously stimulate the vitality of cultural innovation and creativity. The General Office of the CPC Central Committee and the General Office of the State Council issued policy documents such as the Implementation Plan for Deepening the Reform of the Cultural System, the Opinions on Deepening the Reform of State-Owned Literary and Art Academies and Troupes, and the Guiding Opinions on Promoting State-Owned Cultural Enterprises to Put Social Benefits First and Realize the Integration of Social and Economic Benefits, to promote the continuous deepening of the reform of systems and mechanisms in the cultural field, and the main framework for cultural development with the nature of “four beams and eight pillars” has been basically established.
The report of the 20th National Congress of the Communist Party of China pointed out that we should persist in putting social benefits in the first place, integrate social benefits with economic benefits, deepen the reform of the cultural system, and improve cultural and economic policies. We must thoroughly implement the requirements of the Party Central Committee on comprehensively deepening reform and deployment, focus on the institutional obstacles and difficulties in the high-quality development of the cultural field, and comprehensively promote reform and continue to deepen reform. Focusing on major tasks such as building a socialist cultural power, clarify the main direction of attack, strategic priorities, tasks and measures for comprehensively deepening reform in the cultural field. Continue to deepen the reform of “decentralization, management and service”, strengthen policy regulation, market supervision, social management, and public service functions, and optimize the business environment. Continue to deepen the reform of state-owned literary and artistic troupes, accelerate the construction of institutional mechanisms and policy systems with creation as the core task and performance as the central link, and fully stimulate the vitality of the troupes. Promote the deepening of reform and accelerated development of state-owned cultural enterprises, further strengthen the leadership of the Party, and improve corporate governance. Focusing on the construction of a new type of public cultural space, promote the construction of the general branch library system of county-level cultural centers, the reform of the corporate governance structure of public cultural institutions, and promote the coordinated development of grassroots public cultural institutions and the construction of civilization practice centers in the new era. Improve cultural and economic policies oriented towards high-quality development, strengthen the construction of cultural rule of law, and provide a strong guarantee for cultural reform and development.