Recently, the Zhejiang Provincial Department of Culture and Tourism announced the list of Zhejiang Provincial culture and tourism IP database, Longquan City Longquan sword, “not extinguishing kiln fire” two projects were successfully selected.
It is reported, in order to accelerate the text brigade fusion, innovation, high quality development, better play to Zhejiang province culture and tourism IP demonstration leading role in the development of fusion, culture and tourism in Zhejiang province hall decided to carry out the first text brigade IP create work, around the self-evaluation rating, culture and tourism departments at all levels audit recommended, on the basis of the expert review review, network voting, finally selected 78 units in IP culture and tourism IP in Zhejiang province.
The selected Longquan sword generally refers to the Longquan sword, also known as Longyuan sword, began in the Spring and Autumn Period and the Warring States Period, and dates more than 2,600 years ago. It is a famous sword in ancient China, and the sword of integrity. It is forged by the two sword masters, Ou Yezi and Ganjiang. In 2006, the forging technology of Longquan Sword was listed as the first national intangible cultural heritage; “not extinguishing kiln fire” originated from the Song, Yuan, Ming and Qing dynasties, the dragon kiln placed the offerings and worship to pray for the smooth firing process, and every link in the opening ceremony was solemn and solemn. As time goes by, the kiln fire is not extinguished, and the traditional “no extinguishing kiln fire” opening ceremony has been passed down to this day. Since 2017, Longquan City has carried out a series of firing activities of “no extinguishing kiln fire” for four consecutive years, holding more than 70 sessions.
Longquan in recent years attaches great importance to the brigade integration development, actively mining brigade characteristic resources, foster a batch of cultural and tourism integration development project, in rich tourism forms at the same time, also better meet the demand of the mass culture, in the “to promote brigade, brigade, industry interaction, complementary advantages” good development momentum. The selection of the two projects will further expand the cultural tourism IP industry in Longquan, promote the prosperity and development of the cultural tourism industry, and effectively enhance the brand awareness and flow attraction of Longquan cultural tourism. In the next step, Longquan City will continue to base on the ecological advantages, highlight the classic cultural characteristics, take the development of sword porcelain culture as the main starting point, continue to do a good job in reform and innovation, and promote the high-quality development of the city’s cultural and tourism industry.