“In our shop, there are more than 40 kinds of products to choose from, such as tartary buckwheat tea, konjac vegetable tripe, brown sugar Dim sum…” Recently, Wang Chunguang, the head of Sichuan Liangshan Jinyang Agricultural Products Exhibition and Marketing Sub center (Zhenhaizhuang City Store), was busy greeting guests. Subsequently, another batch of exhibition and sales products arrived from Jinyang, and Wang Chunguang and the staff in the exhibition hall were busy unloading and soliciting customers.
The staff of the exhibition hall introduced that the new exhibition and sales sub center, after three months of accelerated construction, had been put into trial operation yesterday. On the first day of operation, we received our first “big order” of 50000 yuan -101 sets of Jinyang agricultural products “ready to be shipped”. Located on the coast of the East China Sea, Zhenhai, Ningbo, Zhejiang Province, and Jinyang County, Liangshan Prefecture, Sichuan Province, have further strengthened cooperation and worked together to continue the cooperation between the East and West, promoting national unity and family unity.
Jinyang County is located in the southwest of Sichuan Province, with a total population of 36300 Han people, accounting for 19.54%. There are 18 ethnic minorities including Yi, Miao, Bai, Zhuang, and Hui, totaling 149300 people, accounting for 80.46%. Opening a “window” for displaying agricultural, cultural, and tourism customs aims to help ethnic regions’ characteristic products step out of the mountains and help ethnic regions develop rapidly.
At the same time, two exhibition and sales sub centers in Luotuo Street and Zhaobaoshan Street have also opened trial operations. In order to actively respond to and promote the implementation and effectiveness of the strategic deployment of the national east-west consumer cooperation, and accelerate the promotion of Jinyang agricultural products “going out of Sichuan to Zhejiang”, following the completion of the Jinyang Exhibition and Sales Center of Ningbo Botanical Garden and its settlement in Zhenhai, in June of this year, Jinyang County integrated funds of 600000 yuan from the east-west cooperation project to build three offline experience halls for Jinyang agricultural specialty products in Luotuo Street, Zhaobaoshan Street, and Zhuangshi Street of Zhenhai, The exhibition and sales sub center not only has the function of an offline direct sales store for agricultural products in Jinyang, but also serves as a “window” for promoting the new Jinyang County business card of “Jinsha Yaochi Sunshine Flower City” and showcasing the agricultural culture and tourism style of Jinyang in Ningbo.
Jinyang has a diverse culture and rich ethnic characteristics, with over a hundred types of distinctive agricultural products. However, the problems of difficult procurement, transportation, storage, and sales have not been well solved. In addition, before the completion of the highway, the current situation of inconvenient transportation and high transportation costs in Jinyang cannot be changed in the short term. High quality agricultural products are not at a good price, and it is urgent to increase publicity, promotion, and sales efforts.
The three newly built exhibition halls this year are a continuation and expansion of the Ningbo Botanical Garden Exhibition and Sales Center built last year. In the next two to three years, the commercial bureaus of the two regions will continue to create “three specialties and one cabinet” for Jinyang agricultural products in other towns and streets in Zhenhai, and even in communities and parks with conditions. They will adopt a layout model of point to area, one core and multiple poles to fully promote Jinyang agricultural products to enter the dining table of Ningbo consumers The relevant person in charge of the Zhenhai Bureau of Commerce stated.
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