Recently, the National Cutural Heritage Administration issued a notice requiring that the 2019 “May 18 International Museum Day” publicity activities should be effectively carried out. The National Cutural Heritage Administration and the Hunan Provincial Government will jointly host the main venue of the 2019 International Museum Day in China, which is located in the Hunan Provincial Museum.
The notice pointed out that the International Museum Association (ICOM) determined the theme of the 2019 International Museum Day as “Museum as a cultural hub: the future of tradition”. The theme focuses on the role of museums as active participants in communities, communities and society, advocates museums to provide high-quality culture, enhance the public’s sense of cultural identity and belonging, and enhance the public’s sense of happiness and acquisition. At the same time, as a “cultural hub”, museums should also strive to build platforms for communication and dialogue among different civilizations, maintain cultural diversity, and promote the interconnection, inclusiveness, and mutual learning of different cultures. In the new era, Chinese museums should actively integrate into the overall economic and social development, fully play their central role in cultural inheritance, promote the creative transformation and innovative development of excellent traditional Chinese culture, educate people through culture and culture, promote social civilization progress, and achieve sustainable development for the future. Administrative departments and museums of cultural relics in various regions should carry out rich and diverse themed promotional activities around this theme before and after May 18th, establish a platform for communication and interaction between museums and the public, and deepen the public’s understanding and recognition of museums as cultural centers.
The notice requires that on May 18, local cultural relics administrative departments and museums should adhere to the principle of frugality and grandeur, make unified arrangements, carefully arrange, actively hang and post flags, posters and slogans that display the theme and slogan of the 2019 “May 18 International Museum Day”, release museum brochures, hold exhibitions and lectures in various forms, and carry out activities such as museums entering schools, communities, villages, enterprises and camps. Seriously carry out free and open services and safety protection during the event, especially for special groups such as people with disabilities. For museums that are not yet fully open to the public for free, the policy of free reduction or other forms of preferential opening shall be implemented during the “May 18 International Museum Day”. At the same time, it is necessary to improve the safety plan, implement safety measures, and ensure the safety of the audience and cultural relics. Do a good job in information exchange and summary of the “May 18 International Museum Day” publicity activities. (Xu Wanjia)