Qiantang River, Starlight Glimmer; Infinite spring, love “Zheli”. Under the guidance of the Party, a special train of “Aishang Zheli” era carrying the historical mission of promoting consumption is coming to you …
On the evening of April 30th, the launching ceremony of “Endeavour, New Era, Aishang, New Life, Consumption in Zhejiang” 2021 National Consumption Promotion Month in Zhejiang was grandly opened on Hangzhou Avenue of Stars. From the end of April to the end of May, a series of activities, such as grateful life in spring, intelligent life in spring, excellent life in spring tide, healthy and beautiful life in spring drunkenness, and prosperous life in spring festival, were in full bloom, which opened Zhejiang’s consumption feast this spring.
Zhu Congjiu, Vice Governor of Zhejiang Provincial Government, Gao Yi, Deputy Secretary General of Zhejiang Provincial Government, Sheng Qiuping, Director of Zhejiang Provincial Department of Commerce, Zhou Guanchao, Deputy Commissioner of Hangzhou Special Office of the Ministry of Commerce, Ke Jixin, Vice Mayor of Hangzhou, Wang Min, Secretary of Party Committee of Hangzhou High-tech Zone (Binjiang), Zhu Jun, Chief Economist of Provincial Department of Commerce, and leaders of provincial development and reform commission, provincial economic and information office, provincial agricultural and rural office, provincial cultural tourism office and provincial market supervision bureau all attended. The launching ceremony was attended by the heads of business departments in all parts of the province, the heads of provincial commerce and trade associations, provincial time-honored associations, provincial hairdressing and beauty associations, provincial wedding associations, provincial e-commerce promotion associations, provincial automobile circulation associations, provincial household appliances circulation associations, key brand enterprises and media reporters.
The theme of 2021 Zhejiang Consumption Promotion Month is “Endeavour in a New Era, Love in a New Life and Consumption in Zhejiang”, which is sponsored by Zhejiang Provincial Department of Commerce and Binjiang District People’s Government of Hangzhou. With the opening of the event curtain, a province, city and county linkage, government-enterprise-bank collaboration, online and offline advancement, and integration of domestic and foreign trade, a full-scene, full-format and omni-channel consumption feast filled the land of the river, injecting new kinetic energy into Zhejiang’s high-quality development and high-quality life, and better dressing up the beautiful background of common prosperity.
Big data lights up small indicators of night economy
Tide life, bright lights; Romantic scenery, charming night. The night in Zhejiang is the dazzling of Hangzhou Riverside, the five colors of Jiaxing Nanhu, and the prosperity of Taihu ancient town. With the rise of economic coordinates night by night, unique city business cards are also frequently shining and popular, making Zhijiang land “more beautiful and more prosperous at night”.
At the opening ceremony, Professor Ying Tianyu of Zhejiang University used big data to decode Zhejiang night economy. The School of Management of Zhejiang University, State Grid Zhejiang Electric Power Co., Ltd. and Meituan jointly released the nighttime economic development index and activity index of Zhejiang Province and 11 districts and cities in 2020, and announced the TOP20 districts and counties of the nighttime economic development index and activity index score in 2020. Among them, in 2020, Hangzhou’s nighttime economic development and activity index won the championship with scores of 81.7 and 67.1 respectively, and Hangzhou Xihu District ranked first in all districts and counties in the province with an activity index score of 48.8. Night economy, big life, it is understood that in 2020, the province’s night shopping, night health and night entertainment increased against the trend in the epidemic, with average growth rates of 14.69%, 29.48% and 23.23% respectively, providing a different kind of beautiful Zhejiang sample for the development of night economy in cities across the country.
Digital Wisdom Empowerment Helps 26 Counties to Develop by leaps and bounds with High Quality.
For a better life, there are many “Zheli”. In order to comply with the trend of consumption upgrading, Zhejiang Province has seized the east wind of digital reform and continued to carry out new services for digital life. A propaganda film of “Digital New Consumption, Love New Life” fully demonstrates Zhejiang’s “important window” in digital commerce, digital learning, digital travel, digital travel and digital health.
As the highland of national digital economy, Zhejiang has made rapid progress in digital development of various industries in recent years, and it is still an important starting point for Zhejiang to further implement the concept of “Lucid waters and lush mountains are invaluable assets” by continuously promoting the development of 26 counties in mountainous areas.
In this activity, the president of the Provincial E-Commerce Promotion Association, the anchor representative of Binjiang District of Hangzhou, the first area of live broadcast industry, and well-known live broadcast experts were specially invited to sign a leap-forward high-quality development strategy agreement with the representatives of Quzhou and Lishui City covering 26 counties.
Lu Chengnan, a provincial-level industry association, said that it will focus on cultivating e-commerce talents, building live broadcast bases, boosting e-commerce innovation, strengthening contact, interaction and cooperation with local business departments and e-commerce platforms, and striving to boost 26 counties to achieve leap-forward high-quality development. “In the next step, we will vigorously develop digital consumption and build an efficient and smooth green ecological industrial chain.” Zhang Zhijun, Deputy Director of Lishui Municipal Bureau of Commerce, introduced.
“Hui consumption” activates new kinetic energy of consumption
Since the beginning of this year, the Provincial Department of Commerce has focused on the decision-making and deployment of “faithfully practicing the 88 th Strategy and striving to create an important window”, adhered to the principle of “two-handed hard work and winning in two wars”, vigorously implemented the new consumption policy with unconventional measures, and acted as the “vanguard” to promote consumption and expand domestic demand. At the first time, it issued a series of policy “toolbox” such as the annual work points of special classes, the list of 20 key tasks, and the opinions of 16 departments to boost major consumption. In the first quarter, the consumer market in our province recovered steadily.
At the launching ceremony, the person in charge of the Avenue of Stars introduced a series of favorable measures for the promotion of Huimin in the May Day of 2021, and presented a shopping feast integrating consumption promotion, online live broadcast and offline experience for consumers around the theme of “Dream of Starlight”. Zhejiang UnionPay will also invest 30 million yuan in the province to support preferential subsidies for high-quality consumption scenes in the province.
“Carry out multi-field, multi-level and diversified consumption promotion activities according to the time and situation, and cultivate new hotspots and inject new kinetic energy into the province’s annual consumption.” The relevant person in charge of the Provincial Department of Commerce introduced that the activities of Zhejiang Station in the National Consumption Promotion Month started the live cloud broadcast simultaneously.
Hangzhou’s first “Carnival of Digital Wisdom Consumption”, Ningbo’s “Enjoy Yongcheng–Lead the New Fashion of Consumption”, Huzhou’s “Thousands of Events with Thousands of Hosts Spending 100 Billions by Thousands of Enterprises”, Shaoxing’s “Yue Hui Yue Life, Ancient City Tide Shopping Festival”, Zhoushan’s “Guo Chao Zhoushan Hui Ai Shang New Life” theme practice activity in Zhoushan and Chengxin Demonstration Street, and Quzhou Jiangshan’s “Living on the Cloud, about’ Hui’.
Times train leads the new trend of consumption
A century-long tribute to the founding of the party, forging ahead in a new era. From April 30th to May 3rd, the theme exhibition area of “Aishang Zheli” consumption new era was built at the event site. A red theme car front: assemble three red epic films of founding the country, building the party and building the army to witness the great achievements of China in the prosperous times; Show the changes of consumer goods, consumer market and consumer behavior in Zhejiang, and reflect the prosperity of consumption in Zhejiang. Full of memories and gratitude, attracting consumers to stop and punch in as a souvenir.
The five theme carriages are full of good quality goods, and a series of consumption promotion activities are launched, including “Chunnong, Chunhui, Chunchao, Chunzui and Chunhui”, 100-year Wufangzhai new product gift box, Wanshili G20 national gift, Zhu Bingxin’s series of works of Zhu Fu’s copper art master, casarte intelligent household appliances, Qingyi tea art, Junchengyi high-end clothing and long-term foreign trade furniture. Let consumers feel the different new consumption trends in Zhejiang.
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