This year’s New Year’s Goods Festival, the department, district, and industry were convened as soon as possible to hold a preparatory meeting, forming the “2021 Huzhou Online New Year’s Goods Festival Plan”. Based on the principle of “city county (district) linkage, department mobilization, and enterprise interaction”, combined with industry characteristics and department responsibilities, effective cooperation between departments and resource sharing were achieved. For example, departments such as Commerce, Agriculture and Rural Affairs, Culture and Tourism, Youth League Committee, Municipal Federation, Supply and Marketing, Postal Administration, and other industry associations have carried out a 5-day “Huzhou Online New Year Festival Centralized Live Streaming and Selling Activity”. Local influential group streamers such as “Huxiaoqing” and “Zianning” have assisted in the smooth implementation of the activity. More than 60 representative brands of Huzhou have been launched in the live broadcast room, with over 200 unique products. The 5-day live broadcast has attracted a total of 51000 viewers, More than 8 million likes, 300000 product video views, 920000 event promotions, and a cumulative direct transaction volume of 123000 yuan for local products; The Propaganda Department of the Municipal Party Committee and the Municipal Bureau of Culture, Radio, Film and Tourism carried out the “Happy New Year in Huzhou” campaign of Huzhou Culture and Tourism in 2021, and distributed a batch of “Happy New Year” packages. Relying on the “Yunyou Huzhou” Alipay platform, they handled Huzhou tourism “transfer cards” and “Huiyou cards” for migrant workers to stay in the lake for the Spring Festival, and 50 million gift packages helped migrant workers stay in the lake for the Spring Festival; Our city’s new live streaming and sales platform “Laobei Street” has collaborated with the city’s supply and marketing cooperative to move the original brand famous and high-quality agricultural products New Year exhibition online and hold the “First Famous and Specialty Agricultural Products Online New Year Exhibition”, with a transaction amount of 338000 yuan.
(Supplied by Huzhou Trade and Grain Bureau)