Spring Festival is a traditional Chinese holiday. With the arrival of the Spring Festival, various forms and unique New Year themed activities are being held in various parts of Wenzhou, Zhejiang, allowing people to experience a strong New Year flavor and welcome the New Year through laughter and laughter.
The cultural and tourism feast is full of New Year’s flavor
Eating “Ou flavor”, appreciating “Ou art”, purchasing “Ou gifts”, and browsing “Wenji”… On January 17th, the “2023 I want to visit Wenzhou, celebrate the New Year” themed event launched in Wenzhou, Zhejiang Province, presented a Wenzhou cultural and tourism consumption “Celebration Feast” with a “fireworks flavor” for the general public and tourists.
At the event site, there are six themed activities, including the “Hundred Counties and Thousand Bowls” cultural theme banquet display area, the “Hundred Counties and Thousand Bowls” health food tasting area, the “Hundred Waterfalls Exploration and Sharing Area, the” Stove Boiling Tea Leisure Area, the “Hundred Counties and Thousand Bowls” food and snack market, and the “Hundred Counties and Thousand Bowls” prefabricated vegetable market. Through the fully immersive “Wenzhou New Year” experience scene, the general public can feel the strong “Wenzhou New Year flavor”, “Wenzhou New Year scenery”, and “Wenzhou New Year events”.
At the “Hundred Counties and Thousand Bowls” food market, the constant cries of numerous citizens and vendors who come to shop bring a strong New Year flavor to the scene. Lucheng Daonian Cake, Longwan Champion Wang Fish Powder Dried Cake, Leqing White Elephant Fragrant Cake, Yongjia Wheat Cake, Longgang Seaweed Fish Cake and other unique local delicacies of Wenzhou have given the general public a taste of the “Wenzhou flavor”; In the exhibition area of the “Hundred Counties and Thousand Bowls” cultural theme banquet, characteristic cultural theme banquets such as the Jiangxin Poetry Banquet in Lucheng, the Yongqiang Eight Plate Eight Banquet in Longwan, the First Prize Banquet in Yueqing, the Bowen Family Banquet in Wencheng, and the Cangshan Jade Sea Banquet in Cangnan have aroused the nostalgia of the citizens
The “2023 I want to visit Wenzhou and celebrate the Chinese New Year in Wenzhou” event aims to bring cultural and tourism consumption products with a pyrotechnic flavor to the general public. Through a fully immersive experience scenario, tourists can also enjoy Ou style dishes, stay in Oudi Meisu, purchase Ou gift products, watch Song rhyme Ou operas, and visit Ou style markets during the Chinese New Year, further expanding the cultural and tourism market of the Spring Festival and accelerating the high-quality development of Wenzhou’s cultural and tourism industry.
Strong atmosphere of New Year activities
In order to make the citizens celebrate the Chinese New Year with great prosperity and joy, various cultural and tourism themed festival activities have been meticulously planned in various parts of Wenzhou city in recent days, activating cultural and tourism consumption, driving holiday popularity, and creating a strong New Year atmosphere.
Guessing lantern riddles, going to the market, pounding New Year cakes, and eating fish heads… From January 16th to 17th, a unique Wencheng cultural activity called “Searching for Bowen Treasures to Celebrate the Happy New Year in Wencheng” was held in the park road of Wenzhou city. In this activity, eight interactive projects with Wencheng characteristics, including Bowen treasure hunt game, calligrapher sending blessings to thousands of families, annual “fish” praise, Wencheng annual custom experience and irregular band singing, are set up to create a unique Wencheng cultural atmosphere for citizens and tourists.
On the spot, the big friends and children experienced the “New Year flavor” on Wencheng’s tongue by tasting Bowen Shaobing (Baked cake in griddle) and Shanxi fish head soup; Feel the “New Year flavor” on the tip of the pen by receiving handwritten lucky characters from renowned calligraphers; Capture the “New Year’s flavor” by listening to the MR band on site; Enjoy the “New Year’s flavor” in your mind by guessing lantern riddles in the treasure hunting area.
On January 16th, the “Hong Kong Fresh” New Year Market in Longgang City officially opened, attracting tens of thousands of citizens to go to the “market”.
The unexpected popularity of the event site also caught many businesses off guard. Very well sold, sold out! “In front of the Shengyu dried powder stall, the powder prepared by the merchant was sold out in less than half a day, and the merchant had to quickly restock. Due to the numerous intangible cultural heritage exhibition projects and folk experience activities at the New Year Market, the enthusiasm of citizens to participate has increased, further driving the sales of New Year’s goods. Many people have rushed to buy various high-quality agricultural products such as grilled shrimp, dried red squid, duck eggs, etc., creating a lively and festive atmosphere for the New Year.
From January 13th to 17th, Longwan District prepared a variety of New Year merchandise “gift packages” for local residents and launched five themed cultural activities, making the Longwan New Year more “fireworks” and “cultural”.
The “Song Yuntang River Crossing the New Year” market held in Hemudang Park, Yongzhong Street, Longwan District, integrates eight major sections of content, including Longwan Intangible Cultural Heritage, Cultural and Creative Handicrafts, New Year’s Fair, Stove Tea, New Year’s Blessings, and Cultural Performances. The scene showcased classic intangible cultural heritage cuisine in Longwan, including wheat wine, rock jelly, sugar sculpture, nine layer cake, plum head shrimp sauce, raw ground beans, Wenzhou farmhouse barbecue, etc., allowing the public to regain the flavor of fireworks and fully enjoy the flavor of Ouyue New Year; At the “Intangible Cultural Heritage Accompanying the New Year” Intangible Cultural Heritage Folk Activity held in Yongchangbao, a national key cultural protection unit, folk experience activities such as pounding New Year cakes, making “Yuanbao”, clay sculptures, movable type printing, and block printing have made local citizens have a lot of fun.
It is understood that focusing on the theme of “2023 I want to visit Wenzhou”, Wenzhou City will use the “Cultural and Tourism Consumption Brand Creation Action” as a starting point to cultivate a large number of “micro brands” with Wenzhou recognition, expand the industrial chain in the cultural and tourism fields, leverage large consumption, and form a large number of cultural and tourism iconic products with fresh Wenzhou elements that can integrate into public life and evoke nostalgia. Through online and offline interaction, the city will attract online and offline interaction, Guide citizens to actively go out of their homes and assist in the recovery and development of the cultural and tourism market with positive actions and sufficient confidence.
(Supplied by Wenzhou Municipal Bureau of Commerce)