On July 15th, the promotion meeting of Zhejiang cultural logo construction was held in Quzhou, which comprehensively summarized the outstanding achievements of Zhejiang’s “Cultural Gene Decoding Project” and Zhejiang cultural logo construction in the past year.
After three years of construction, the unified Zhejiang Cultural Gene Bank has been established.
In 2020, the Zhejiang Provincial Department of Culture and Tourism launched the “Cultural Gene Decoding Project” to comprehensively excavate and sort out Zhejiang culture and decode and interpret cultural genes. Up to now, Version 1.0 of the “Cultural Gene Decoding Project” has been basically completed, with a total of 31,029 cultural elements surveyed in the province, the first batch of 1,845 key cultural elements decoded, covering 8,342 cultural elements surveyed, and a provincial cultural gene decoding report compiled.
What impact will the results of the province’s cultural gene survey bring to Zhejiang?
Decoding: Exploring the Endless Mystery of Excellent Culture
Why decode cultural genes?
Chu Ziyu, director of the Zhejiang Provincial Department of Cultural Tourism, said: “It is a new task and task for the cultural tourism system to construct the system of China’s cultural gene concept and to dig out the philosophical thoughts, humanistic spirit, values and moral norms behind the cultural heritage. In the process of promoting the integration of high-level cultural tourism and building a demonstration zone of common prosperity, Zhejiang Province has found the breakthrough point of decoding cultural genes, hoping to provide’ Zhejiang experience’ for building a cultural gene concept system in China with this foundation project. “
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