Recently, the provincial association for science and technology party member, vice chairman of zhong-min wang rate panel line to pingyang county national rural revitalization and common prosperity work, visit tianrun tea rural popular science base, polity rural science base, day rhyme tea rural science base yellow soup related enterprises and rural tourism industry, visit enterprise production workshop, storage warehouse and pingyang yellow soup experience pavilion, detailed understanding of the pingyang yellow soup production process, annual output sales, cultural history and characteristic industry development, field research the rural revitalization of ShiFanDai tea industry.
Subsequently, a symposium on “Help common prosperity” was held to carry out thematic exchange activities. At the meeting, Zhong Weibiao, the head of Tianyun Tea Rural Science Popularization Base, reported the basic situation of the tea industry in the Chaoyang Community Rural Revitalization Demonstration Zone. The representatives of Pingyang Yellow Soup enterprises introduced the development of the industry respectively, and jointly studied the difficulties and problems faced by the industry together with the expert group. In view of the processing technology, tea quality, brand management and other issues of yellow soup, the expert group gave substantive opinions and guidance one by one, and put forward suggestions on the next development direction of the industry.
The expert group pointed out that the yellow soup industry should “gather popularity, create mechanism and fine management”, implement technology innovation strategy, talent service strategy and boutique brand strategy, actively study and master the online platform rules, gather people and expand sales channels; pay attention to food safety issues, strengthen the quality control in the management process; cultivate professional talents in the field, increase brand promotion and improve brand influence; and improve the product production quality by improving the production and processing standards.
In view of the development of the yellow soup tea industry in the county, Wang Zhongmin stressed that the enterprise layout should have a forward-looking vision, internalize the technology theory into a shortcut to development, accelerate the digital construction and governance, shape the brand culture with “story”, base on the present, look to the long-term, and make the “double yellow” industry bigger and stronger.