On the afternoon of April 20th, the special activity of “Poetry and Painting Zhejiang Baixian Thousand Bowls” in 2021, jointly sponsored by Zhejiang Provincial Department of Culture and Tourism and Zhejiang Tourism Investment Group, was officially launched in Wanghu Hotel. Chu Ziyu, Party Secretary and Director of Zhejiang Provincial Department of Culture and Tourism, Xu Peng, Party member, deputy director and first-class inspector of Zhejiang Provincial Department of Culture and Tourism, leaders of Zhejiang Tourism Investment Group Co., Ltd. such as Chen Zhuyi, Xu Deliang, Wang Jian, Zhang Xiongwen, Liu Yiling and Zhu Jiangfeng, as well as relevant leaders of provincial industry associations, Zhejiang Qin Group, Zhejiang Tourism Investment Hotel Group and China Yellow Rice Wine Group attended, as well as relevant leaders of cultural and tourism departments of all cities in the province and Yiwu culture.
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As an important part of the “Five-support” project for the construction of large gardens in Zhejiang Province, “Poetry and Painting Thousands of Bowls in Hundreds of Counties in Zhejiang Province” has been attached great importance by the provincial party committee and the provincial government since it was launched in August 2018, and has been included in the “Government Work Report” for two consecutive years, and has become an important brand project and a project to benefit the people in our province.
Since the beginning of this year, the cultural tourism industry has recovered obviously, and the tourist hotel industry in our province has taken the lead in recovering in the tourism industry. According to statistics, in the first quarter of 2021, the number of tourists staying in our province was 72.732 million, up by 192.71% compared with the first quarter of last year and up by 13.12% compared with the first quarter of 2019. With the accelerated recovery of the tourist hotel industry, its role as an important position and window of the project of “Poetry and Painting Zhejiang Baixian Thousand Bowls” has become increasingly prominent.
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At the launching ceremony, Xu Peng, a member of the party group, deputy director and first-class inspector of the Provincial Department of Culture and Tourism, pointed out in his speech: As an important part of the “Five Enters” plan for the “Poetry Painting Zhejiang Hundred Counties and Thousand Bowls” project to enter scenic spots, restaurants, institutions, canteens and high-speed service areas, the special action of “Poetry Painting Zhejiang Hundred Counties and Thousand Bowls” project to enter Zhejiang Tourism Hotel aims to build a tourist hotel with wide participation of the masses and high domestic reputation. Comprehensively enhance the popularity and reputation of Zhejiang tourist hotels, build the core competitiveness of tourist hotels’ food industry, create a model for the inheritance and development of tourist hotels’ food culture, and better meet the needs of the masses for a better life.
Xu Deliang, deputy secretary of the Party Committee and general manager of Zhejiang Tourism Investment Group Co., Ltd. said: This time, the series of activities of “Thousands of Bowls from Hundreds of Counties Entering Zhejiang Tourist Hotels” was launched, and Zhejiang Tourism Investment Group actively mobilized hotels to create special dishes with the cultural theme of “Thousands of Bowls from Hundreds of Counties”, deeply explored the food resources in all parts of the province, further inherited the food culture, promoted safe consumption, and made efforts to make “Poems and Paintings of Thousands of Bowls from Hundreds of Counties in Zhejiang” an “important window” to show Zhejiang food culture.
At the launching ceremony, the special action plan of “Poetry and Painting Zhejiang Baixian Thousand Bowls” was also released. Through three years’ efforts, 150 consumption experience stores of “Poetry and Painting Zhejiang Baixian Thousand Bowls” tourist hotels were cultivated and identified throughout the province, and efforts were made to achieve full coverage of the consumption experience of “Poetry and Painting Zhejiang Baixian Thousand Bowls” in 86 five-star tourist hotels in the province, and all districts, cities and counties (cities, counties) in the province.
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Today, the first “Hundred Counties and Thousand Bowls” food in the tourist hotel is “Shaoxing Taste”. At the event site, Zhejiang Tourism Investment Group and Shaoxing Yellow Wine Group signed a strategic cooperation agreement to jointly polish the gold business card of “Hundred Counties and Thousand Bowls” in Zhejiang. For this special session of “Shaoxing Taste”, Wanghu Hotel specially invited China cooking master, consultant of Shaoxing Xianheng Group and representative inheritor of Zhejiang intangible cultural heritage Mao Tianyao to guide cooking, so as to ensure that tourists can taste the original “Shaoxing Taste”. The first guests who specially invited to taste “Shaoxing Taste” were also very special, including medical staff who helped Hubei fight the epidemic, model workers who responded to the initiative of “staying in Zhejiang for the New Year”, community workers and so on.
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According to the special action plan, after Shaoxing’s special taste, “100 counties and thousands of bowls” of food from all over the province will gradually enter the tourist hotels in Zhejiang Province and continue to build the brand of Zhejiang cuisine. Let’s experience Zhejiang with delicious food, and promote high-quality and high-level cultural construction and tourism industry development.