On the second day of February in the lunar calendar, the dragon looks up, which indicates that everything will enter the season of recovery. The Department of Culture and Tourism of Zhejiang Province launched the 2022 Zhejiang Cultural Tourism Consumption Season in Changxing Taihu Ancient Town Square, Huzhou, aiming to “warm up the spring breeze” for the industry and the masses through a series of measures and create a “spring and bright future” for the development of the industry.
The launch of this consumption season was hosted by Zhejiang Provincial Department of Culture and Tourism and Huzhou Municipal People’s Government, and undertaken by Zhejiang Cultural and Tourism Promotion Information Center, Huzhou Cultural Radio, Film and Television Tourism Bureau and Changxing County People’s Government. Cheng Yuechong, Vice Governor of Zhejiang Provincial People’s Government, Ge Xuebin, Vice Minister of Propaganda Department of Zhejiang Provincial Committee and Director of Provincial Film Bureau, Chu Ziyu, Director of Zhejiang Provincial Department of Culture and Tourism and Party Secretary, Wang Gang, Secretary of Huzhou Municipal Committee, Xu Peng, Deputy Director of Zhejiang Provincial Department of Culture and Tourism, member of Party Group and first-class inspector, and other leaders attended the launching ceremony. With the theme of “Spring Blooms and Welcome the Asian Games”, this activity comprehensively displays the characteristics and highlights of Zhejiang 2022 Culture and Tourism Consumption Season.
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Policies and activities to benefit enterprises and people to promote consumption growth in the cultural and tourism industry
At the event site, it was introduced that in the spring of this year, the culture and tourism department of Zhejiang Province, under the background of grasping epidemic prevention and control on the one hand and boosting investment and consumption on the other, helped enterprises solve problems and overcome difficulties by laying a series of combination boxing to promote consumption, and effectively promoted the recovery of the culture and tourism industry.
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At 4 o’clock on the afternoon of February 28th, cash coupons with a total value of 14 million were distributed. This round of coupons is for tourists from Zhejiang and the province. Citizens can collect coupons through three platforms: Flying Pig, Meituan and Qunar. In addition to the first day, it will be distributed at 10 am every Monday for the next 7 weeks. The cultural tourism products in 11 cities in the province, including scenic spots, hotels (homestays), line products, local dishes in 100 counties, tourism performances and other products, have been included in the scope of use, greatly improving the convenience of use. The leverage effect brought by cash coupons is a great incitement to the Zhejiang cultural tourism consumer market. According to incomplete statistics, through the driving effect of cash coupons, nearly 350 million yuan of coupons were distributed at the provincial level in conjunction with major OTA platforms, and about 420.5 million yuan of coupons for benefiting the people in culture and tourism were distributed everywhere. In addition, local cultural and tourism departments issued 44.7 million yuan to help enterprises bail out and develop through the policy of rewarding enterprises. 633 preferential activities were launched throughout the province, which played a positive role in promoting employment and stimulating domestic demand.
Promote the consumption of cultural tourism with new routes, new products and new ideas
To boost consumption, on the one hand, we need strong preferential measures, on the other hand, we also need to inject new themes to keep tourists “curious”.
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At the event site, guests such as @ Hangzhou Hu Nana and @ Treasure Hunter Dong Zhen, who have high popularity in the Internet industry, were invited to introduce new tourist routes in Zhejiang through the interpretation of new routes, so as to provide rich taste life for tourists coming to Zhejiang.
With the opening of the Hangzhou-Shaotai Railway last year, Zhejiang’s “high-speed rail travel circle” has added new “partners”, and this high-speed rail is a road to show the beauty of Tang poetry. In addition, the route of “One Car Rides Hangjiahu”, which is mainly recommended by self-driving behavior, “One Boat Rides the Waves and Warm the Boat”, which is characterized by tourism in coastal cities, and “One-click Group Jinliqu”, which is characterized by group health, has also been well received by the participating enterprises and representatives.
In terms of taste of life, the “100 counties and 1000 bowls” that Zhejiang has been striving to build in recent years is riding the east wind of digital reform to achieve rapid development. Huzhou Changxing and other places, combined with local characteristics, have launched special products such as “rural must-eat list”. This spring, a series of literary and artistic exhibitions and cultural performances were held throughout the province, which enriched the people’s spiritual and cultural life.
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In recent years, it is also the common goal of cultural travelers to better integrate the cultural tourism industry into the “intelligent era” and let more young people participate in it and enjoy it. At this event, a number of new formats, such as tent travel, leisure sports projects, high-altitude paragliding, etc., are also competing to appear. The “blind box” of trend play has also been absorbed by various places as an important tool to attract young people to participate in the experience. This new trend play has also touched the consumption of cultural tourism in various places.
During the consumption season, the future digital tourism conference, the first future digital tourism industry exhibition and the Zhejiang (Sichuan) tourism fair will be held to promote the tourism industry to a larger platform and help the overall development of the industry.
In this spring-blooming and vibrant season, Zhejiang poetry and painting is promoting the continuous warming of cultural and tourism consumption and accelerating the high-quality development of our province’s “double trillion” cultural and tourism industries through the issuance of tourism coupons and the upgrading of cultural and tourism consumption.