Every year of the Hangzhou Cultural Fair, will set off a phenomenon of cultural consumption heat wave. In 2019, the Italian pavilion, full of Italian style of various handmade ornaments let the French audience love. The French pavilion in 2020, a French romantic art feast integrating vision, taste and smell, became the popular “punch point”……
In this colorful winter, when the public audience walks into the international cultural and creative exhibition area of 2022, what kind of life aesthetic kaleidoscope will they fall into? The expo will adhere to the “internationalization” route, the main venue of Hangzhou International Expo Center gathered more than 1200 enterprises and brands, from the UK, Italy, France, Germany, Spain, the Netherlands, Nordic four countries, Switzerland, Czech Republic, Japan and other nearly 40 countries and regions of more than 350 international brands exhibition.
In 2022, the number of international famous products entering the domestic cultural fair for the first time will exceed 70%. In recent years, the traditional cultural consumption concepts and behaviors have been continuously upgraded, and now the public is more inclined to develop personalized, diversified and high-quality cultural and creative products. Especially in the face of the post-95, post-00 such growing cultural consumer groups, Hangzhou Cultural Expo in the road of creative innovation, will be more colorful, more creative things to everyone.
In 2022, the “I am a Cat” theme exhibition will present 100 different “cat” cultural and creative products from Japan. The original image of Pinocchio will first appear in China with the oldest Italian-made puppet toy and the most complete version of “Pinocchio around the world” posters. French classic brand SMILEY (smiley face) participated in the Hangzhou Cultural Expo for the first time, and brought a New Year’s Eve gift on the 50th anniversary of the birth of the brand, delivering warmth and happiness with the iconic smiling face image. This creative gift from all over the world, is the first “encounter” with Hangzhou audience.
For five consecutive years, the “Belt and Road” Exhibition of Hangzhou Cultural Fair. This time, with the theme of “Baiyi Travel East”, it presents handmade artworks from nearly 30 countries around the world. This time is more focused on the dialogue, innovation and art design to empower rural revitalization, reflecting the beauty of art, cultural prosperity and common prosperity. During this expo, Hangzhou Swiss Cultural and Creative Industry Exchange Center will be officially inaugurated, which is also the third overseas cultural and creative industry exchange center in Hangzhou after the UK and Italy, simultaneously with the “design healing” Swiss Pavilion as the first exhibition after the landing of the center.
(Editor: Ye Bin