Seven sections, 12 activities. From October 22nd, the three-day 2020 Ningbo Fashion Festival and the 24th Ningbo International Fashion Festival will begin.
Different from previous years, this year’s Fashion Festival will accelerate the construction of the fashion industry ecology through the online and offline and double-line integration exhibition mode.
Online, “Cloud Show”, “Cloud Forum”, “Cloud Docking” and “Cloud Sale” will bring different experiences to the public. Among them, the cloud display will display the exhibitors and product information of the offline physical exhibition hall through a multi-dimensional combination of pictures, texts and videos.
The online cloud forum will hold four fashion industry economic and trade cloud forums, including Ningbo Fashion Supply Chain Cloud Conference, China Fashion Buyers Cloud Conference, Typical Cases Sharing Meeting of Fashion Industry Marketing Channels and Fashion Plate Making Design Cloud Sharing Salon.
Cloud docking has invited 60 overseas buyers to dock the “cabin exhibition area” through the business cloud set up on site, and realize cross-border cloud negotiation in a “screen-to-screen” way.
At the same time, during the Fashion Festival, the Organizing Committee will cooperate with Netease YEATION to open a column of “2020 Ningbo Fashion Festival Cloud Sale”, organize the participating brands and Ningbo local fashion products to settle in the special area, and comprehensively use various effective methods such as live broadcast to bring goods to launch the brand of “Fashion Sale to See Ningbo”.
Offline, the professional exhibition is located in Hall 1 to Hall 6 of Ningbo International Convention and Exhibition Center, with an exhibition area of 35,000 square meters. The exhibition covers fashion industries such as clothing, textile fabrics, luggage and leather goods, and home carpets. During the activity, the city will also hold three sub-exhibitions, including 2020 China (Ningbo) Garment Accessories Exhibition, 2020 China (Ningbo) Garment Intelligent Equipment Exhibition and 2020 China (Ningbo) Fashion Leather Luggage Products Exhibition.
The exhibition attracted 240 enterprises and 289 brands. Among them, 18 overseas brands from 7 countries including the United States, Japan and Germany and brands from 17 cities outside the city participated in the exhibition, and overseas and foreign brands accounted for 30% of the total number of participating brands.
At that time, Youngor will display Youngor shirt series products that control every link from the source and pour into the advantages of the whole industry chain; Boyang will jointly participate in the exhibition with its brands with the concept of a good life home; Samsonite will display a variety of bags with “innovative intelligence” and “future technology”, and the products jointly developed with Huawei will also be unveiled.
In order to ensure the professionalism of the professional exhibition, this year’s direct sales exhibition was physically separated from the professional exhibition, and the venue was located in the cultural square for the first time, and the first night show was held. The exhibits cover men’s wear, women’s wear, children’s wear, underwear, sportswear, bags, home textiles, accessories and other products, with an exhibition area of 6,000 square meters.
The opening show of this year’s fashion festival is based on the gathering of “four famous directors, famous teachers, supermodels and famous products, and presents a fashionable and cool release show together. In addition, all the 12 fashion releases will realize the online ordering experience of “show-and-order”, including four categories: domestic famous brands, domestic cutting-edge designers, local fashion brands and Pioneer College, among which Beijing Institute of Fashion and Boyang Clothing will conduct a school-enterprise joint release show; Japan’s Sugino Fashion University and Zhejiang Textile Institute will jointly release a release show with the theme of “Harmony” to show the fashion design style under the blending of Chinese and Japanese clothing cultures.
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(Contributed by Ningbo Municipal Commission of Commerce)