In the midsummer of June, there is a pleasant breeze. From June 27 to 28, the Jiashan homestay brand launch and Jiuzhaigou Jiashan cultural and tourism exchange activity, sponsored by the Jiashan County People’s Government, undertaken by the Jiashan County Culture, Radio, Television, Tourism and Sports Bureau, the Jiashan County Federation of Trade Unions, and the Yaozhuang Town People’s Government, and co-organized by the Zhejiang Provincial Tourism and Home Accommodation Industry Federation, was held in Jiaxing County, Jiaxing City.
Dong Mingqin, deputy head of Jiashan County People’s Government, said in his speech that the conference is not only a brand conference of Jiashan homestay, but also a cultural and tourism exchange between Jiuzhaigou and Jiashan. For Jiashan, the relay of “new journey” and the continuation of “help” are both affirmation and encouragement, as well as encouragement and supervision. It is hoped that through this conference, the brand of Jiashan homestay will be further developed and continue to be inherited under the joint efforts of everyone; Jiashan and Jiuzhaigou can tap more cultural and tourism resources, live up the rural revitalization, promote the high-quality development of the homestay industry, and achieve mutual benefit and win-win progress; We can always care about and promote Jiashan, and often come to Jiashan to teach and pass on the classics and gifts, and constantly improve the popularity and reputation of Jiashan.
Jiuzhaigou County, Aba Prefecture, Sichuan Province, is thousands of miles away from Jiashan, but under the guidance of the big strategy of counterpart support, the two cities that span thousands of miles, seek common development and help each other closely together. In his speech, Li Chu, member of the Standing Committee of the Jiuzhaigou County Committee and deputy head of the county, expressed his sincere gratitude to the Jiashan County Committee and the county government for the financial, material and intellectual support and assistance they have provided for the development of Jiuzhaigou County for decades. He said that Jiashan County insisted on filling the gaps and weaknesses of Jiuzhaigou County in the development of industrial economy with its own development advantages, and continued to create a golden card for counterpart support of “industrial cooperation, digital transformation, consumption assistance, cultural exchange, and assistance to the iron army”, helping Jiuzhaigou County to continuously stimulate its own endogenous power of development, and continued to provide Jiuzhaigou County with “Jiashan Plan”, input “Jiashan wisdom”, and invested more than 270 million yuan in construction assistance 105 cadres were dispatched to assist the construction of Jiuzhaigou County, contributing to the overall completion of the task of poverty alleviation.
Zhang Zhaomeng, Secretary-General of the Zhejiang Provincial Tourism Homestay Industry Federation, congratulated the birth of the Jiashan County Homestay brand. She said that with the iteration of the concept of tourism, the style of Chinese homestay has also changed from extensive to high-quality and standardized. In recent years, Jiashan County has fully relied on the advantages of beautiful rural ecological resources and the basis of the whole tourism industry to create 17 grade homestays, and has made a series of remarkable achievements. It is hoped that Jiashan can take this new brand release as an opportunity to further create more high-grade and high-quality homestays that are popular with citizens and tourists, and accelerate the creation of a new situation of sound and rapid development of the homestay industry in the county.
At the event site, Wang Chongyu, deputy head of Jiuzhaigou County People’s Government, made a promotion of Jiuzhaigou’s tourism and routes, showing the beautiful scenery of Jiuzhaigou in an all-round way, and focusing on introducing the new business form and new play method of Jiuzhaigou’s “renewal”; Three expert tour guides in Jiashan County introduced three classic Jiashan tourism routes, including “Water and Wind” leisurely 5-day tour, “Taking History as a Mirror, Towns Gather in the Future” 3-day tour and “Colorful Dream Tour” 2-day tour, including Jiashan quality homestay and rural tourism resources; Jiashan and Jiuzhaigou have respectively brought singing and dancing performances with local characteristics.
With the leaders at the meeting jointly pressing the start button, the Jiashan County homestay brand “Jializhu” was officially released. “Jializhu” is a homonym for “living at home”, which means that tourists living in a foreign country can feel the “warmth” as they go home when they live in Jiashan homestay. The “building” here is the growing Jiashan homestay brand under the efforts of Jiashanwen travelers, and also the “home” with the characteristics of “Jiashan”.
During the event, the owners of homestays in Jiashan County, representatives of homestay investors, representatives of villages in 3A scenic spots in Jiashan County, representatives of Jiuzhaigou County Bureau of Culture and Tourism, and media representatives gathered together to exchange their experience in homestay operation, evaluation criteria of homestay rating, and operating skills of homestays. In order to fully display the rich cultural tourism resources of Jiashan, and let citizens and guests feel the distinctive taste of Jiashan cultural tourism, the event site also set up the Jiashan tourism theme exhibition area and the Jiuzhaigou County counterpart support exhibition area, to show you the brand special products, cultural and creative products and the “100 counties, 1000 bowls, 10 bowls of good food” series dishes, etc., attracting many citizens and tourists to stop to watch and consume.
In the early stage of the activity, investors and representatives of travel agencies from both inside and outside the province visited Jiashan rural tourism and homestay resources along the route of “Hongling Village – Chenxiang Village – Dingzha Village – Beihe Village”.
Jiashan is adjacent to Shanghai in the east and Suzhou in the north, and is located in the golden zone of the Yangtze River Delta. Relying on good geographical advantages, rich ecological resources and a solid foundation of the whole tourism industry, Jiashan’s homestay industry has achieved leapfrog development, with 776 homestays in Xitang Ancient Town in the county. The relevant person in charge of the Jiashan County Bureau of Culture, Radio, Television, Tourism and Sports said that the epidemic has repeatedly affected the Jiashan homestay industry. He hoped to take this event as an opportunity to further enhance the popularity and reputation of Jiashan homestay. With homestay as a breakthrough, he focused on the six consumption themes of “food, accommodation, travel, shopping and entertainment”, and promoted the rapid recovery of consumption through a series of measures such as launching consumption gift packages, carrying out activities benefiting the people, and enriching the cultural tourism industry Stimulate the potential of cultural and tourism consumption, and accelerate the construction of provincial cultural and tourism industry integration pilot areas and provincial cultural and tourism consumption pilot cities.