During the “May 1st” holiday, Shaoxing is full of tourists. Tourists from all over the world visit Shaoxing, and people come to Shaoxing to experience the culture of the historical and cultural city and see the beauty of the cultural capital of East Asia. Since its launch on March 31, the 2021 “Cultural Capital of East Asia·China Shaoxing Activity Year” with the theme of “Thousand Years of Culture and Dream Shaoxing” has attracted the attention of Japan, South Korea and other East Asian countries. Shaoxing, the cultural capital of East Asia, is becoming more and more famous, and the repercussions are getting stronger and stronger. The effect of the cultural capital of East Asia is continuing to ferment.
move towards a higher goal
Promote the ancient city’s “inheritance application”
Becoming the cultural capital of East Asia is an important opportunity for Shaoxing to go global, establish a city cultural brand, and create a strong cultural city. Shaoxing, a thousand-year-old city, is striving to build an “important window”, taking advantage of the east wind of becoming the “Cultural Capital of East Asia”, intensifying efforts to revitalize the city’s cultural resources, and injecting new vitality into the city’s high-quality development with culture and culture. .
Tu Jianhong, a member of the Chinese People’s Political Consultative Conference who has been paying attention to the “Cultural Capital of East Asia·China Shaoxing Activity Year”, an expert on the protection of Shaoxing ancient city, and a research librarian of Shaoxing Urban Construction Archives, told reporters that Shaoxing culture has distinctive local characteristics. Whether it is the urban style or the cultural heritage of Shaoxing, it embodies the Chinese cultural style and the tradition of East Asian culture. The ancient city of Shaoxing, with a long history of more than 2,500 years, was the capital city built by Goujian, King of Yue. The layout and site of the city remain unchanged till now. What can best reflect the urban style of Shaoxing is the pattern of “three mountains, ten thousand households, winding alleys, hundreds of bridges, thousands of streets and water”. Wu Liangyong, a master of urban planning in China, once said that the ancient city of Shaoxing is reasonable and scientific in terms of planning structure and function, and beautiful in form, which can be regarded as a good example of the close integration of architectural and environmental design. In 1980, at the Southeast Asian Urban Planning Academic Conference held in Singapore, Shaoxing Ancient City, as a masterpiece of ancient Chinese urban planning, made a special introduction. In 1981, the model of the ancient city of Shaoxing was exhibited at the “People·Architecture·Environment” exhibition held by the Pompidou National Cultural Center in France, which aroused strong repercussions. Shaoxing has small bridges with flowing water, pink walls and black tiles, and mountains and rivers. The unique water city pattern of one river and one road, one river and two roads, with rivers and no roads, and the characteristics of bridges connecting streets and roads, streets and rivers, and houses next to water. East Asian cultural tradition features, but also strong regional characteristics. After Shaoxing becomes the cultural capital of East Asia, it is even more important to protect Shaoxing’s ancient city, the pattern and customs of the water city, build Shaoxing’s iconic cultural buildings, and create an ecological environment with clear rivers and lively water.
Tu Jianhong believes that Shaoxing needs to dig out its unique culture such as bridge culture and place name culture. It is very rare that every bridge, every mountain, and every river in Shaoxing has culture and stories. We must also have cultural confidence, build a good cultural brand, create iconic cultural buildings, refine and select a number of classic elements that highlight Shaoxing characteristics and iconic symbols of regional culture, and create a beautiful ecological environment that complements humanity and nature. Shaoxing’s status in East Asia is self-evident. After being rated as the cultural capital of East Asia, we must look forward. We must let the cultural capital of East Asia promote the further restoration of the ancient city, and we must move towards a higher goal and promote the ancient city to declare world culture. heritage.
Communicate deeper
Let the cultural Shaoxing reverberate
After the launch of the “Cultural Capital of East Asia·China Shaoxing Activity Year” in 2021, it has attracted the attention of scholars. Professor Zhu Wenbin, director of the Chinese Literature and Culture Research Center of Zhejiang Yuexiu University of Foreign Languages, believes that Shaoxing’s becoming the cultural capital of East Asia means that Shaoxing’s urban internationalization has reached a new level. Although affected by the epidemic, when the “Cultural Capital of East Asia · China Shaoxing Activity Year” was launched in 2021, it only interacted with cities in Japan and South Korea through the cloud, online, but the content of the activities was rich and colorful. In particular, Shaoxing’s cultural tourism golden business card has attracted the attention of the international community. For example, Dayu culture, Dayu was called King Yu in Japan and South Korea, and there are remains of sacrifices in many places, and Dayu has descendants in both Japan and Korea. Such as rice wine culture, Shaoxing rice wine has been sold well in Japan, South Korea and other countries. Wang Yangming is highly respected in Japan, South Korea and other countries, and Lu Xun has become a hot spot for experts to study in Japan and South Korea and other countries, with great influence. Lanting and Chinese calligraphy are deeply loved by people from Japan, South Korea and other countries. Another example is the road of Tang poetry in eastern Zhejiang, which also attracts many Japanese and Korean tourists. Shaoxing Buddhist and Taoist culture also attracted Japan and South Korea. Shaoxing also has many products, which are filmed in Japan, South Korea and other countries.Zhu Wenbin said that Shaoxing is the hometown of Lu Xun, a great writer, and the Japanese and Korean academic circles especially respect Lu Xun. For a long time, Shaoxing literary circles have had close contacts with Japanese and Korean literary circles. After Shaoxing becomes the cultural capital of East Asia, it is believed that exchanges and interactions will become more frequent. On September 25 last year, Zhejiang Yuexiu University of Foreign Languages, Lu Xun Cultural Foundation, Institute of Literature, Chinese Academy of Social Sciences, Korean Translation Institute, and Korean-Chinese Literature Comparative Research Association jointly held the “China-Korea Literature Dialogue”, which promoted cultural exchanges in East Asia. During the dialogue and interaction, the scholars mentioned that last year was the 10th anniversary of the publication of the Korean version of “The Complete Works of Lu Xun” in South Korea. Famous scholars from China and South Korea discussed the development of Chinese and Korean literature, promoting and promoting the understanding of Chinese and Korean cultures in order to deepen the understanding of the two cultures. Cultural communication and mutual learning have played a great role in promoting. This year coincides with the 140th anniversary of Lu Xun’s birth, which has also aroused repercussions in the literary circles of Japan and South Korea, and commemorative activities continue. On April 17, Professor Hua Chun, president of the Japan Chinese Women Writers Association, organized the “Birth of Lu Xun” cloud lecture event. Famous Lu Xun research experts and scholars from Japan and South Korea actively participated, and representatives of Shaoxing literary circles also participated in the interactive commenting activity , made a voice from Lu Xun’s hometown, and contributed a lot to the spread of Shaoxing culture.
Make up for the shortcomings of cultural tourism
attract more international tourists
After Shaoxing became the cultural capital of East Asia, the tourism industry in Shaoxing paid close attention to it. Tang Junmin, general manager of Shaoxing China Travel Service, said that the cultural capital of East Asia is another golden name card of Shaoxing after the famous historical and cultural city, which plays a very important role in promoting Shaoxing’s status as a famous cultural city and attracting more domestic and foreign tourists to Shaoxing. .
As a famous historical and cultural city, Shaoxing has enough reputation in China, especially in East China, and has become an important tourist destination. However, Shaoxing’s cultural and tourism industry has a shortcoming, that is, there are fewer international tourists. Together with Dunhuang, Kitakyushu in Japan, and Suncheon in South Korea, Shaoxing has become the cultural capital of East Asia, providing a carrier and platform for Shaoxing to attract more international tourists. Taking CTS Shaoxing as an example, it received 25,000 overseas tourists in 2019, half of whom came from East Asian countries such as Japan and South Korea. Why do Japanese and Korean tourists like to come to Shaoxing? The main reason is that they have a sense of identity with Shaoxing culture. Such as Shaoxing rice wine, celadon, Yangming studies, Lu Xun culture, calligraphy culture, etc., have a huge influence in Japan and South Korea.
Tang Junmin believes that although Japanese and Korean tourists have pressed the pause button when traveling to Shaoxing due to the impact of the epidemic, more international tourists will definitely come to Shaoxing in the future. Shaoxing will be the cultural capital of East Asia to attract more international tourists to Shaoxing for leisure and vacation.
Zheng Yangyang, a doctoral student majoring in ancient Chinese literature and culture at Zhejiang University, said that Shaoxing is a famous historical and cultural city, but its status as a famous historical and cultural city has not been valued internationally. Shaoxing has profound cultural heritage and rich historical deposits. The city names of “Huaiji” and “Shaoxing” contain profound history and culture. After Shaoxing becomes the cultural capital of East Asia, it will stand out in the world culture, and the peak of Shaoxing culture will appear more clearly in the forest of world culture. Shaoxing’s cultural peak is not inferior to any other cultural peak in the world.
Transformation and utilization of cultural resources
Let the people get benefits
Shaoxing, a famous historical and cultural city, transforms the advantages of cultural resources into development advantages, which is the mission given to contemporary Shaoxing people by history. After Shaoxing became the cultural capital of East Asia, cultural travelers in Shaoxing felt a heavy responsibility. He Junjie, deputy director of the Publicity Department of the Municipal Party Committee and director of the Municipal Bureau of Culture, Radio and Tourism, said that under the background of the integration of culture and tourism, Shaoxing should intensify its efforts to explore the culture of a famous historical city, highlight the advantages of Shaoxing’s excellent traditional culture, and stick to Shaoxing Intensify the transformation and utilization of cultural resources. After Shaoxing became the cultural capital of East Asia, it provided a new carrier and platform for Shaoxing to highlight its cultural identity and transform its cultural resource advantages into development advantages.