In recent years, under the vigorous promotion of Zhejiang Province and the support of the Municipal Party committee and government, the rural e-commerce in Jiaxing city has developed rapidly. With the continuous improvement of rural network and logistics infrastructure, e-commerce has achieved certain results in driving the growth of agricultural products and increasing farmers’ income. By the end of July 2021, Jiaxing had 28,000 active online retail stores on key monitoring third-party e-commerce platforms, and e-commerce with good employment and entrepreneurship atmosphere, directly solving 80,000 jobs and indirectly creating 212,000 jobs.
First, to strengthen the demonstration and development of e-commerce village Taobao town. Since 2019, the annual rural e-commerce demonstration and identification work has been carried out, establishing a number of typical demonstration villages (enterprises), accelerating the establishment of the “ten hundred thousand” demonstration project for rural revitalization, and building Taobao villages and towns to form an overall advantage. After Haining city and Tongxiang City were listed as comprehensive demonstration counties of e-commerce into rural areas in 2019, Jiashan County in 2020 and Pinghu City in 2021 were also identified as comprehensive demonstration counties of e-commerce into rural areas in 2021. By 2020, the city’s express delivery coverage to villages has reached 100%. According to the 2020 National Taobao Village and Taobao Town City List, Jiaxing City has entered 196 “Taobao villages”, ranking eighth in China and sixth in the province; 42 “Taobao towns”, up 9 compared with last year, ranking seventh in China and fourth in the province. The number of Taobao villages and towns has reached a record high, both entering the top 10.
Second, we will rely on characteristic industries to strengthen rural e-commerce. In recent years, the development of rural electricity as an important measure to promote rural revitalization, relying on Jiaxing bright agricultural products, home textile, leather, sweaters, bags and other characteristics of industrial cluster, through the self-built platform and use the third party electric business platform to develop the rural electricity, build morihiko hiramatsu “,” a town in Fujian ” characteristics, for the rural youth entrepreneurship and urban and rural integration building carrier, bridge. In the past six years, the number of “Taobao villages” in the city has increased from 27 to 196, and all counties (cities and districts) have been fully covered by Taobao villages. According to relevant statistics, by the end of July 2021, taking Taobao, Tmall and Jingdong as examples, there are 1,341 active online stores for agricultural products in Jiaxing city.
Third, we will foster major entities to help rural mass entrepreneurship and innovation. Through entrepreneurship and innovation competitions and other carriers, leading agricultural enterprises, farmers’ professional cooperatives, family farms and other agricultural entities are encouraged to sell agricultural and sideline products through e-commerce to promote the development of rural industries. A number of agriculture-related e-commerce leading enterprises such as Huateng, Zhongnong Network and Hongyue Flower have emerged. China Agricultural Network has built 2 “Jiaxing commodity museums” on Jingdong and Suning platforms, serving more than 200 agriculture-related e-commerce enterprises, and the sales from January to August in 2021 exceeded CNY 50 million; Through self-built online platform and cooperation with third-party e-commerce platform, the online sales of flowers and horticulture products reached RMB 148 million from January to August; and the online and offline sales of Huateng reached about RMB 60 million from January to August.
Fourth, gradually build and improve the service system. Establish the e-commerce public service center, provide online shop construction, warehouse management, agent operation, video art and talent training and other services, strengthen the e-commerce village service and development experience promotion. The support and guarantee of express delivery has been steadily improved. From January to July 2021, the business volume of express delivery service enterprises in The city has reached 598,418,000 pieces, up 47.2% year on year. Urban and rural public service outlets have been continuously optimized. Through community intelligent delivery terminals and rural e-commerce service stations (points), the problems of the “last kilometer” of urban and rural distribution and network convenience services have been effectively solved. At present, the city has 6 e-commerce public service centers at or above the county (city) level, and more than 700 rural e-commerce service stations. The rural e-commerce entrepreneurial atmosphere is strong, and the rural e-commerce ecosystem is constantly improved. Relevant public service support is gradually becoming a system.
(Submitted by Jiaxing Municipal Bureau of Commerce)