Jiaxing suffered from unusually hot weather this summer. When the reporter dialed Jin Yufeng’s phone, she was braving the extreme high temperature and taking the high-speed train to Shenyang to inspect the new project. This “post-85 s” Manchu girl who came to Jiashan Dayun from Jinzhou, Liaoning Province to start a business has long been used to this gesture of running at any time.
Walk alone, walk far. Jin Yufeng, while pioneering a road to prosperity, also led many new residents of ethnic minorities to build a road of common prosperity.
“Entrepreneurship is a very difficult process, especially for us minority entrepreneurs.” In 2010, Jin Yufeng quit his job as a state-owned enterprise in Ningbo, and her husband and one-year-old son came to Dayun Town, Jiashan to open a supermarket with an area of more than 100 square meters.
“Road resistance and long, the line will arrive; If you don’t stop, the future can be expected. ” Jin Yufeng told reporters that from ordinary migrant workers to young entrepreneurs, her initial intention of starting a business is actually very simple, that is, to take care of work and family. At first, the business of the supermarket was not good, but after the unremitting efforts of her husband, it gradually improved.
Jin Yufeng said frankly that on the way to starting a business, the concern and help of the local government was her most unforgettable. “As long as I say it, they will try their best to help me like family.” It is this kind of policy support and humanistic care that makes their family firmly rooted in Jiashan.
Riveting YiGuJin, Jin Yufeng in the busy, never stop for a moment. She learned theoretical knowledge from books and news, and seized every opportunity to visit and broaden her knowledge with keen eyes and courage. In this way, after five years of steady progress, Jin Yufeng and her husband opened the second, third and fourth supermarkets as they wished … Their business “territory” expanded from villages and towns to urban areas, and their business became more and more prosperous. They also established a strategic business cooperation relationship with JD.COM, and finally established a trading company. Today, they have opened more than 15 offline stores.
“Helping others is to be happy. When you have a certain ability, you always have to do something that reflects your own value. At the same time, Jin Yufeng began to think about how to lead more new minority residents who came to Jiashan to the broad road of common prosperity.
Duan Nan, 28 years old, is a Mongolian girl who came to work in Dayun from Liaoning. She has grown from an ordinary supermarket clerk to a backbone manager, and her growth all the way can’t be separated from the guidance and cultivation of Jin Yufeng. “This girl is very self-motivated and has outstanding ability. I taught her some store management skills, and she has grown very rapidly in the past three years.” Jin Yufeng said. Last year, Duan Nan bought a brand-new car with hard-working hands. Next, she plans to buy a home in Jiashan and get married.
At the beginning of this year, Jin Yufeng also came up with the idea of helping disabled people find jobs, and communicated with relevant government departments. “There are many disabled friends around me who want to integrate into society and create a happier and richer life through their own hands. I am willing to provide such a platform and opportunity for this group of people.” She told reporters that at present, in the supermarket she runs, some jobs have been provided for disabled people who have the ability to work. “Like our company’s business storage base, deaf people are fully qualified for related work.”
Jin Yufeng lives in Pujiaqiao Community, Yangqiao Village, Dayun Town, where there are new residents of ethnic minorities from all corners of the country. She knows the hardships of these “brothers” living in a foreign land. Relying on her own supermarket, she set up a liaison station for ethnic minorities and offered various services on her own initiative: using the “medicine box for serving the people” to place family planning supplies to facilitate the lives of new residents; Establish a “Civilization Weekly” to regularly deliver the latest policy materials and various life service books, newspapers, etc. in Jiashan to local new residents; Set up “recruitment notice board” and “housing rental information board” to facilitate the employment and rental of new local residents; During the summer vacation, she also helped new local residents to contact tutors and let their children receive extracurricular tutoring.
At the beginning of 2020, the COVID-19 epidemic broke out in China. Jin Yufeng, who was spending the Spring Festival in his hometown at that time, immediately returned to Dayun. During the isolation period, he used his own resources to buy 10 boxes of disinfectant from his own pocket and sent them to Dayun Town Police Station and the village. When epidemic prevention materials were in short supply, her great love moved many local people.
Jin Yufeng is not only a supermarket, but also a caring home for new residents. “We all like to talk to Jin Yufeng when we have difficulties and emergencies, and ask her to help us with ideas. She is always responsive and has solved many practical problems in life and work for new ethnic minority residents who have just arrived.” Xiao Liu, a new resident, said that she was most grateful to Jin Yufeng for helping her children to go to school. In 2014, Jin Yufeng was named the top ten new residents in Jiashan County of the year.
It is better to teach people to fish than to teach them to fish. In Jiashan, an open and vibrant land, Jin Yufeng is trying to do a good job of “mentoring” to help many new residents of ethnic minorities to achieve common prosperity.