“This angle looks good, let’s have another one.” On the morning of November 22nd, Xiaozhuang, a tourist from Hangzhou, and Xiao Meng, a good friend, took a beautiful photo in various locations in the scenic spot of Yangming’s hometown in Yuecheng District, Shaoxing City, holding the leaves of Indus.
The reporter learned from Yangming’s hometown scenic spot that since its opening on October 31, Yangming’s hometown has received nearly 40,000 tourists. Except for Monday’s closure, the scenic spot has received nearly 2,000 tourists every day. The opening of Yangming’s hometown has also brought fire to Yuecheng cultural tourism. After visiting Yangming’s hometown, many tourists also visited nearby scenic spots such as Kaminooji characteristic cultural blocks, Nishikoji historical blocks and Ying ‘enmen. In less than a month, Yangming’s hometown and its surrounding areas have become the hottest punching points in online celebrity in Yuecheng District.
Cultural tourism fusion scenic spot fire
From south to north along the historic district of Nishikoji, the ancient city of Shaoxing, Wanggong Bridge stands on the west river at the end of the road, and the water under the bridge gurgles, showing the characteristics of the water town. A group of young people wearing Hanfu passed by the bridge, as if they had crossed the time 550 years ago.
On the morning of November 22, the reporter saw in Yangming’s hometown that although it was a working day, there were still many tourists in the scenic spot. Paying tribute to the sages and learning wisdom, groups of Yangming culture lovers and tourists came here, and members of tour groups entered the scenic spot in an orderly manner under the guidance of tour guides. Recently, the hometown of Yangming in Shaoxing has become a hot search word on major social platforms, and it has become a punching point in online celebrity that many netizens yearn for.
“I came to Yangming’s hometown, followed the footsteps of saints, experienced the state of mind of saints, and realized the true meaning of life. This cultural pilgrimage to Yangming’s hometown made me gain a lot.” Mr. Zhu, a lover of Yangming psychology from Shanghai, said with emotion.
Shaoxing is the place where Wang Yangming grew up and was buried, and it is also the birthplace and cultivated land of Yangming’s mind, leaving many important historical sites. Excavate Yangming culture, integrate cultural tourism, business, research and cultural creation, and create a new benchmark for ancient city protection and a new model for urban tourism. At the end of 2019, the comprehensive protection project of Yangming’s hometown with a total investment of 8 billion yuan and a planned area of 40 hectares started construction. On October 31 this year, the first phase of Yangming’s hometown project was completed and opened.
The ancient city set off a craze for psychology.
Dressed in Hanfu, sit tight and watch the multimedia video of Wang Yangming’s lecture in Zhishantang. On the morning of November 15th, 30 students from the National Studies Class in Meidong Community, Jishan Street, Yuecheng District walked into Yangming’s hometown and experienced a different study tour of Yangming culture.
It is understood that this study tour of Yangming’s hometown is one of a series of activities of “‘culture moistens the heart’ and tells the story of China well with textbooks and Chinese studies” carried out by Meidong community in 2022. In the early stage, the Meidong community specially invited relevant experts to lead the students of the Chinese studies class to learn the Handbook and interpret the key articles in the book. In order to let the students get a closer look at Yangming culture, the community arranged this study tour. “I hope that through the explanation of professional lecturers and the understanding of field research, students can better understand the true meaning of Yangming’s mind, constantly cultivate their own cultural heritage and enhance their cultural self-confidence.” Wang Guoping, secretary of the Party Committee of Meidong Community, said.
Since the opening of Yangming’s hometown, all kinds of study tours have continued to be hot, from old to young, and the participants of the activities cover all ages. On November 16th, Shuren Primary School Education Group, a joint unit of Yangming Community in Chengnan Street, Yuecheng District, launched the theme activity of “Inheriting Yangming Culture and Promoting the Style of Chinese Studies” and led the young Yangming class students to visit Yangming’s hometown and memorial hall. With the help of multimedia technologies such as light and shadow, students have learned the core concepts of Yangming’s mind, such as the unity of knowledge and action, conscience-seeking, and mind-being-reason, and felt the integration and development of traditional culture and modern society.
The reporter learned that in order to make Yangming culture deeply rooted in students’ hearts, Yuecheng District has also carefully built a database of Yangming culture, digitizing the historical materials related to Yangming’s mind, the research results of previous dynasties’ mind, and Yangming’s travel resources, helping Yangming culture approach students and let students better understand Wang Yangming.
Beaded chains are popular.
The high popularity of Yangming’s hometown has also driven the consumption fever around the scenic spot. On the main road, fashionable shops along the street have sprung up like mushrooms after rain. In the past two days, many shops have stepped up their decoration and construction.
“After the opening of Yang Ming’s hometown, the popularity of Kaminooji has also increased. At present, 27 of the 31 merchants who signed up for the first phase of the block have opened for business. The average daily passenger flow exceeds 10,000 passengers on weekends, among which the most popular store has a single-day turnover of over 40,000 yuan. ” Mr. Yang, the person in charge of Kaminooji Characteristic Cultural District, introduced that the first phase project of Kaminooji Characteristic Cultural District was built according to the idea of the integration of culture, business and travel. Many ancient canals with water town characteristics were preserved and repaired in the district, and the characteristic landscape along the canal was reshaped, so that tourists can not only feel the style of the ancient historical and cultural city, but also enjoy the fashionable atmosphere of modern life when they travel to Kaminooji.
At 11 o’clock on the evening of November 21st, although the night was already deep, Kaminooji was still lively. Flags of various countries are hung in many bars and restaurants along the street, and there are many fans drinking and watching live TV programs of the World Cup. “In the characteristic old street, watching the ball while drinking is very good.” A fan watching the game told reporters.
Not only is it a characteristic cultural block in Kaminooji, but after Yangming’s hometown was opened, nearby scenic spots such as Nishikoji Historic Block, Shusheng’s hometown, and the North Gate of the ancient city also attracted more and more tourists to visit, gradually realizing the connection between scenic spots.
It is reported that around the overall layout of “one city and three hometowns”, the ancient city of Shaoxing is building a historical and cultural tourism loop with Yangming’s hometown, Shusheng’s hometown, Lu Xun’s hometown and Yuezi City as the core, as well as an ecological landscape leisure loop of Shaoxing’s ancient city around the river, so as to realize the internal and external linkage between the ancient city scenic spots and historical blocks, and the internal and external series connection of the landscape belt around the river, so that the Millennium ancient city will glow with new vitality and charm.
(Editor: Ye Binde, Wang Liwei)
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