In this year’s local two sessions, tourism has become one of the key areas of concern for delegates and members. How to develop tourism with high quality under the new development pattern? How to further integrate culture and tourism? How to better develop red tourism? How to transform and upgrade rural tourism? Around these topics, delegates and Committee members put forward many insights.
High-quality development
With the continuous improvement of people’s living standards, the demand for mass tourism has gradually changed from “whether there is” to “whether it is good”, and the tourism industry has turned from high-speed growth to high-quality development, which has become one of the hot topics for delegates and members of the two local conferences.
Zhu Hong, a representative of Jiangxi Provincial People’s Congress, said that green ecology is Jiangxi’s greatest wealth, greatest advantage and biggest brand. It is necessary to do a good job in managing mountains, managing water and revealing mountains and dew, find a way that economic development and the improvement of ecological civilization complement each other and create a beautiful “Jiangxi model” of China. It is necessary to further promote the strategy of making tourism a strong province, formulate a high-standard global tourism development plan, and make it clear that all industries and fields should follow tourism standards, integrate tourism elements, enrich tourism content, enhance tourism functions, and realize “travel everywhere, travel in all seasons, extend in all directions, and come from all over the world.”
Gan Lin, deputy to the People’s Congress of Guangxi Zhuang Autonomous Region, secretary of the Party Group and director of the Culture and Tourism Department of the autonomous region, said that Guangxi is rich in tourism resources, and the six tourism advantages of “old, young, frontier, mountain, sea and longevity” are deeply loved by tourists. “During the Tenth Five-Year Plan period, we will build a number of national and world-class tourist attractions and resorts, promote the creation of a new batch of national tourism demonstration zones, and further create a number of recreational holiday destinations. At present, Guangxi is vigorously promoting the implementation of the work objectives of the big health tourism industry, enhancing the attractiveness of the big health tourism industry, and enhancing the industry’s supply, influence, development and innovation. “
“In the new development pattern, tourism should give further play to the advantages of long industrial chain and strong comprehensiveness, and promote the coordinated development of peripheral industries such as telecommunications and e-commerce. At present, the domestic tourism industry is gradually recovering. The industry should seize the buffer period, step up the chain replenishment, gather groups, improve quality, further optimize product structure, improve public and infrastructure facilities, and improve service levels. ” Cheng Daxing, member of the Standing Committee of the Political Consultative Conference of Guangxi Zhuang Autonomous Region and director of the Foreign Exchange and Cooperation Department of the Culture and Tourism Department of the autonomous region, said.
Integration of literature and tourism
It has become a consensus in the industry to insist on building a journey with literature and displaying literature with tourism, so that people can feel the beauty of culture and cultivate the beauty of the soul in appreciating the beauty of nature.
Ren Zongzhe, member of the Shaanxi Provincial Political Consultative Conference, Party Secretary and Director of the Provincial Department of Culture and Tourism, said that the work report of the Shaanxi provincial government put forward “striving to create a Shaanxi business card for the inheritance and innovation of Chinese culture” and “reshaping the new advantages of Shaanxi’s cultural tourism integration and development in the whole industry chain”. These contents contain higher expectations of Shaanxi provincial party Committee and provincial government for the development of Shaanxi culture and tourism industry. “We must actively create a national global tourism demonstration province, do a good job in the implementation of trillion-dollar cultural and tourism industry development opinions, and build a comprehensive cultural industry belt in Guanzhong, a folk custom and red cultural industry belt in northern Shaanxi, and a natural scenery eco-tourism industry belt in southern Shaanxi, forming a cultural and tourism industry development pattern with Guanzhong as the axis and southern Shaanxi and northern Shaanxi as the wings.”
Agura Tai, a member of the Inner Mongolia Autonomous Region Political Consultative Conference and a Mongolian poet, said: “The integration of literature and tourism is the development direction. Inner Mongolia has rich formats such as grassland tourism, ice and snow tourism, desert tourism, etc. However, due to seasonal restrictions, the off-peak season is obvious. We must dig deep into the cultural connotation and make the off-season not weak. “
Yan Ping, member of Jiangxi CPPCC, vice chairman of Jiujiang CPPCC and dean of School of Chemical Engineering and Environmental Engineering of Jiujiang University, said that Jiangxi Province is a big cultural province with rich historical and cultural resources. It is suggested to introduce incentive policies to encourage the development of new tourism formats in various places. At the same time, increase investment in science and technology and cultural and creative development to enhance the added value of tourism.
red tourism
This year marks the 100th anniversary of the founding of the Communist Party of China (CPC), and people from all walks of life are paying more and more attention to red tourism.
Professor Jin Mei, member of the Standing Committee of Gansu Provincial Political Consultative Conference and director of the “the belt and road initiative” Cultural Tourism Research Center of Lanzhou Jiaotong University, said that Gansu Province is rich in red resources, but there are two problems. First, the general development level of red tourist attractions is not high, and the connotation of red culture is not fully explored; Second, the integration of red culture and local culture is insufficient, and the resource advantage has not been transformed into industrial advantage. It is suggested to dig deep into the new connotation of red culture, strengthen the top-level design of red cultural creativity and systematically develop red cultural and creative products; Construct a comprehensive red tourism product system including patriotic education, non-genetic inheritance and folk experience, and develop red tourism product groups with the help of fashion elements such as performing arts, games and animations; Establish a cross-regional cooperation platform, cultivate a red cultural innovation team, and build a red cultural and creative public service platform.
“In recent years, Hunan has made a lot of achievements in the development of red tourism resources, but there are problems such as decentralized development, separate planning, single structure and monotonous form. It is suggested that while strengthening financial security, we should adhere to planning first and develop red tourism in the province with high grade and high quality. ” Huang Yongmei, deputy to the Hunan Provincial People’s Congress and accountant of the Water Conservancy Construction and Management Center of Linli County Water Conservancy Bureau in Changde City, said.
Liu Xuanling, deputy of Hunan Provincial People’s Congress, director of the Kistler Culture Museum in Hengyang City and chairman of Hengyang Dacheng Stone Appreciation Culture Co., Ltd., suggested that the Hunan Provincial Party Committee and the provincial government should build a service platform for red cultural creation at the provincial and municipal levels, formulate relevant norms and standards for red cultural creation, and establish a red cultural brand. Adhere to the principle of “building tourism with culture” and “promoting tourism with culture”, promote the integration of IP construction projects and industrial projects, build industrial clusters with red superior resources, build urban regional signs, and promote the deep integration of red cultural creation and tourism in terms of resources and formats.
Rural vitalization
Tourism plays an important role in helping rural revitalization and consolidating the achievements of poverty alleviation. How to better develop rural tourism and help rural revitalization has attracted the attention of representatives and members of the two local conferences.
Lu Village, Bailang Town, Aershan City, Xing ‘an League, Inner Mongolia Autonomous Region, was built by forest, with a forest coverage rate of 90%. In recent years, the village has attracted many tourists through the combination of sika deer characteristic breeding and tourism. Zheng Xiaolin, deputy to the People’s Congress of the autonomous region and secretary of the Party branch of Lucun, said that it is the future development direction of Lucun to deeply integrate tourism and deer culture and promote the development of related industries through tourism. “At present, the tourism industry in Lucun is still in the sightseeing stage. The next step is to dig deep into deer culture, forest customs culture, forest culture, ice and snow culture, red culture and ancient Qidan culture, so that tourists can experience and participate.”
Xiaohemiao Village, Fuchuan Town, Mianxian County, Hanzhong City, Shaanxi Province, is high in altitude and foggy, with concentrated contiguous tea gardens. In recent years, the village has driven the villagers out of poverty through the mode of “cooperative+company+base+farmer”, and consolidated the achievements of poverty alleviation through the development of rural tourism. Lu Qiong, deputy to the Shaanxi Provincial People’s Congress and deputy secretary of the Party branch of Xiaohemiao Village, said that it is necessary to fully tap the cultural resources and ecological advantages with rural characteristics, develop characteristic tourism products, and create more jobs through planning, construction and incentive policies. In addition, as more and more new entrepreneurs, new farmers and entrepreneurs returning to their hometowns join the rural construction team, villagers should be encouraged and guided to make full use of the Internet to create excellent rural tourism projects, form new kinetic energy for agricultural and rural development, and help rural revitalization.
(Interview team member: Zhou Chen Kuang Weinan, Ren Li, Liang Dong, Yang Hedan, Yang Junjie, Zhang Longtang, Hui Gao Manuscript: Li Zhigang)