Tell the story of Zhejiang well and spread the voice of China. From September 28th to 29th, the 2022 Zhejiang Tour Guide Competition was successfully held in Hangzhou. This competition is hosted by Zhejiang Provincial Department of Culture and Tourism, undertaken by Zhejiang Travel Agency Association and co-organized by Zhejiang Tourism Vocational College. It aims to thoroughly implement the relevant requirements of the State Council’s “Tenth Five-Year Plan for Tourism Development” and “Guiding Opinions of the Ministry of Culture and Tourism on Strengthening the Supervision of Tourism Service Quality and Improving Tourism Service Quality”, strengthen the construction of tourism talent team, stimulate the innovation vitality of tourism talents, improve the service level of tourism talents, and accelerate the spiritual civilization construction and overall quality improvement of tour guides. The contest was held in strict accordance with the relevant requirements of “strictly controlling conference activities” for epidemic prevention and control in Zhejiang Province.
During the competition, more than 40 contestants from all travel agencies in the province competed in four parts: comprehensive knowledge test, self-selected tour guide explanation, impromptu explanation and tour guide style display. The contestants responded freely, presented their styles, introduced Zhejiang scenery and history and culture from different angles, and showed their confident mental outlook and solid professional skills in every word. The contest has the first, second and third prizes, and various awards such as the best style award, the best popularity award, the best talent award, the best explanation award and the best organization award.
Tour guides are the hub connecting travel agencies, hotels and scenic spots, and excellent tour guides are an important bridge to play a connecting role, communicate inside and outside, and coordinate left and right. The contest has distinctive features, is close to the times, explains creativity and carefully selects topics. Based on the principle of selecting the best among the best, it has launched a number of excellent tour guides who are politically oriented, professional and well-served, and played a leading role in demonstrating from point to area, showing the good professional style of tour guides in the new era. The contest has promoted the exchange, study and promotion of excellent tour guides in our province, enhanced the brand awareness, service awareness and quality awareness of tour guide practitioners, encouraged tour guides to further improve their professional ethics, improve their service skills, enhance their sense of professional honor and pride, spread the positive energy of the industry, and make a good talent reserve for the high-quality development and quality improvement of the tourism industry in our province.