The opening ceremony of the “October 10th” Temple Fair in Yinjiang, Ningbo was recently held in Yinjiang Old Street. Focusing on the theme of “together”, this year’s temple fair explores the five elements of “festival, game, opera, city and friendship” such as intangible cultural heritage, folk customs, opera, commerce and trade, and volunteer service, integrates the “trinity” construction of traditional folk customs, modern commerce and civilized rural customs, deeply cultivates the “Laoyinjiang Most Ningbo” temple fair brand, and helps create Haishu cultural IP “fist” products.
First, strengthen epidemic prevention and control and hold safety meetings. Coordinate the establishment of prevention and control teams in health and medical care, public security, and volunteer teams, adopt “fixed posts + mobile posts”, give full play to the advantages of real-time management, and realize the seamless docking of fixed personnel and fixed posts and dynamic foot patrols. Closed management venue, strict management of tourists, entering the “four musts” such as masks, mandatory temperature measurement, mandatory information, and mandatory scanning of health codes, accurately build an epidemic prevention wall.
The second is to enrich the remains of the temple fair and pass on the old taste. Adhere to the combination of “bringing in” and “going out”. There are trade material exchange exhibitions, traditional intangible cultural heritage exhibition tours and special agricultural products exhibitions in the local area, attracting 700 stall owners to settle in the exhibitions. Linkage City God Temple set up a half-month exhibition of old Yinjiang customs, displaying traditional food, video painting and other characteristic contents of the ancient town, creating the flavor of the old base.
The third is to carry forward civilized rural customs and lead new trends. The commendation ceremony of the volunteer service team of “Itshan Yi” was held. The service brand of “It Shan Yi” is a volunteer service brand established by Yinjiang Town to carry forward the excellent folk culture tradition, inherit the ideological spirit of “for the public” of its mountain temple, and “benefit people’s livelihood and tree image”, covering the five sub-brands of “It Mountain Medicine”, “It Mountain Righteousness”, “It Mountain Art”, “It Mountain Discussion” and “It Mountain Yi”. “Tashan Doctor” signed a cooperation treaty with the Haishu branch of the Kuomintang Revolutionary Committee and the second branch of the Li Huili Hospital of the Kuomintang Revolutionary Committee, effectively expanding the strength of the grassroots free medical team. Launched the cooperation project of Pan Tianshou College of Architecture and Art and Design of Ningbo University to empower the construction of rural spiritual civilization and build the soul of rural revitalization. “One-stop” check-in activities such as watching patriotic films, red knowledge and Q&A on knowledge of civilization in the new era also add weight to the practice of civilization in the new era.
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