“Moganshan should be quiet and moving, which makes the creation more earthy and lifelike. The scenery and characters around her can be described and integrated into her works, which can be preserved for a long time.” Jiang Shengnan, a well-known writer and screenwriter, described her perception of immersive creation in Moganshan, Deqing, Huzhou.
“What should I do if I encounter art in a village?” “Such a village must be beautiful in my mind.” Wang Jungang, the artist who opened the “art village” in the face of the curiosity of tourists in Wusi Village, Moganshan Town, Deqing, replied.
In recent years, Deqing has continuously cultivated cultural confidence by “building art villages”, and arranged art villages in Wusi Village, Miaoqian Village, Xiantan Village and Dongheng Village of Luoshe Town. We should play the role of culture and art in the revitalization of the countryside, make the countryside more beautiful and elegant while getting rich, meet the people’s high-quality living needs, and achieve both material and spiritual prosperity.
Turn the countryside into an art space
More than ten years ago, attracted by the “source of porcelain” in Deqing, Wang Jungang came to Wusi Village, Moganshan Town to set up a porcelain imprint R&D experience center, opening the road of porcelain re-firing in Deqing.
“Here, artistic creation and research and development of homestay tourism form a complement.” Wang Jungang, a “master of arts and crafts in Zhejiang Province”, said that the experience museum has attracted more than 100000 visitors. There are not only porcelain artworks for sale, but also various research activities for tourists, which have played a positive role in promoting Deqing porcelain culture and increasing the added value of tourism industry.
If artists choose Moganshan because the “green mountains remain unchanged”, then how to keep these artists in the valley requires the local government’s “fine water and long flow”. Deqing County Federation of Literary and Art Circles implemented the “green card” plan to provide guarantee services for artists in the village. On December 31, 2021, at the launching ceremony of the first Moganshan National Youth Space Art and Creative Exhibition, Moganshan Writer’s Village, Writer’s Village and Comprehensive Art Village officially opened, and the first batch of 62 artists in the village received “green cards”.
In Xiantan Village, the “Moganshan scriptwriter village”, the TV series “Ask the Sky”, “People by the Canal” and “Winning Zero Distance” have finished the final polishing of the script, which has now been broadcast; The creative team of “Youth”, “Country Partner” and “A Dream under the Grass” held a script seminar, and the film will be released soon; The screenplay “Conquering Life Everyday” was completed and shot in Deqing.
Today, Deqing’s “art village building” cell has extended from Mogan Mountain to the whole county. In Longsheng Village, Fuxi Street, Deqing County, there is a comprehensive and integrated display area of Jiangnan “source culture”, which gathers cultural entrepreneurship such as porcelain culture, tea culture and pearl culture; Dongheng Village of Luoshe Town has also polished its cultural card with the positioning of “Zhejiang Calligraphy Village”.
In recent years, Deqing has taken the countryside as an art space, turned the field into canvas and stage, adhered to the localization of scene shaping, created local art content through “micro transformation and fine upgrading”, constantly enriched the cultural extension of “art village”, and created a distinctive local cultural space and art scene.
It is reported that the development goal of Moganshan cultural and creative industry is to build a national cultural and tourism integration innovation platform. Therefore, on the basis of traditional tourism formats, local artists are introduced into the village, art design is integrated into rural tourism, more innovative cultural tourism formats are cultivated, and the unique cultural IP of Mogan Mountain is formed.
Let art help rural revitalization
The role of art rural construction is not only to “beautify” the countryside, but also to activate the sleepy rural cultural resources and turn them into assets for rural development.
The “Mogan Mountain Writer’s Village”, located in the Miaoqian Village at the southern foot of the Mogan Mountain, relies on 41 distinctive themed homestays to carry out various cultural and artistic exchange and exhibition activities all year round. The homestay “Mogan Mountain Residence” is one of the representatives.
“We are the creative base of” Flower City “magazine. There are both sword and porcelain art galleries for visitors and exhibitions, and a reading room composed of more than 20000 books.” Zhu Jindong, the owner, said that thanks to the strong cultural atmosphere, “Jutu of Mogan Mountain” was welcomed by more than 10000 tourists every year, and the activities of writer salon, new book press conference, enterprise annual meeting and so on continued.
In Zhu Jindong’s view, building a writer village is undoubtedly a wise move. “The charm of culture is infinite. The legend of Moye Ganjiang’s sword casting and the birthplace of primitive porcelain are all valuable cultural resources of Deqing.
In Wusi Village, four independent comprehensive artist studios have been built, with a building area of nearly 500 square meters, and are equipped with functional areas for art creation, exhibition and leisure activities; “Tongguanzhuang”, “May Fourth Scenic Area” and other characteristic boutique homestays (blocks) have also been listed as art creation bases after application and investigation, providing good conditions for artists in the village in terms of collection and creation, art exchange, accommodation and catering.
“At present, many boutique homestay owners have taken the initiative to ask for services for artists to create and collect styles.” Xu Huicong, secretary of the Party branch of Miaoqian Village, said that the establishment of “Moganshan Writers’ Village” is a powerful measure to open up the last mile of art to revitalize the village, “Taking this opportunity, we hope to combine the existing resources, culture and art in the countryside to revitalize the countryside, develop cultural tourism, homestay and commerce, further expand the collective economy and increase the income of villagers.”
It is reported that the Deqing County Federation of Literary and Art Circles will focus on creating the artistic creation section of Mogan “The Valley of Arguments”. According to the goal of “listing and operating in the same year, achieving initial results in three years, and forming a scale in five years”, it will build a gathering place of literary talents and a literary creation base with identity, attraction and influence, and form a new business form integrating literary creation, interactive exchange, project incubation, and work transformation.
(Editor in charge: Ye Binde, Wang Liwei)
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