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On September 19th, the second “World Tourism Alliance · Xianghu Dialogue” opened in Xiaoshan. The event is hosted by the World Tourism Alliance and supported by the United Nations World Tourism Organization, the World Bank, the World Tourism and Tourism Industry Council, the European Tourism Commission, the World Tourism Economic Forum and the Asia-Pacific Tourism Association. Li Jinzao, Deputy Secretary of the Party Leadership Group and Vice Minister of the Ministry of Culture and Tourism, Wang Wenxu, Vice Governor of Zhejiang Province, Duan Qiang, President of the World Tourism Alliance, Zhu Shanzhong, Executive Director of the United Nations World Tourism Organization and other leaders attended the opening ceremony and delivered a speech. Ge Xuebin, Vice Minister of the Publicity Department of Zhejiang Provincial Party Committee, Chu Ziyu, Director of the Department of Culture and Tourism of Zhejiang Province, as well as representatives from relevant government agencies, embassies and consulates in China, tourism agencies in China, global members of the Alliance, tourism industry, academia, tourism cities and media participated in the activity.
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Li Jinzao pointed out in his speech that throughout the current world tourism situation, tourism has become the rigid need of people and their basic right, and tourism can stimulate the national economy and promote employment. At present, China’s tourism industry presents the characteristics of the momentum of cultural and tourism integration, the whole-region tourism in full swing, the deepening of toilet revolution, the active poverty alleviation, and the general trend of ecological tourism. Hope the world tourism alliance can further promote the reform of world tourism governance mechanism, promote the government and tourism enterprises, promote the tourism enterprises and academic docking, promote the docking between tourism enterprises, help tourism become an important power to create a better life and a better world, to the global tourism to achieve sustainable development.
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In the BBS agenda, vice President of the world tourism union, France Mediterranean club chairman Henry Stanley, world tourism economy research center chairman pansy ho, world tourism and travel industry council executive vice President, Asia and the Middle East Nigel David, China tourism group director, general manager Du Jiang, China tourism institute President Dai Bin guests delivered the keynote speech respectively. During the meantime, the 2019 World Tourism Development Report —— Industrial Implantation and Cultural Construction of Tourism for Poverty Reduction and the 2019 World Tourism Alliance Tourism Poverty Reduction Case were also released.
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It is worth noting that during the current Xianghu Dialogue, the World Tourism Alliance and China International Television (China Global Television Network) CGTN first cooperated, and jointly premiered the “World Tourism Alliance Global Tourism Poverty Reduction Case Micro Record”.
With the theme of “Growth of Travel and Changes of Industry”, this event provides an authoritative interpretation of professional topics such as capital cooperation, consumption stimulation, sustainable development, digitalization, destination, Belt and Road, public service, scientific and technological progress, business innovation, and individualization. The agenda of the next day of the Xianghu Dialogue will also include a number of keynote speeches and thematic dialogues in the morning, and parallel sub-forums on “destination marketing and big data” and “Scientific and technological Progress and Business Innovation”. During the period, a series of media salon activities will be held by “Tencent Cultural Tourism” and other topics such as “Smart Cultural Tourism Innovation”, “Tourism Environment Protection”, “5G Tourism Revolution” and so on.
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—— Xianghu Lake, where the headquarters of the World Tourism Alliance is located, is the mother lake of Xiaoshan people, and also the core plate of Xiaoshan tourism. In 2017, the headquarters of the World Tourism Alliance was settled in Xianghu, Xiaoshan, adding an important platform for Xiaoshan to show the image of the city to the world. It is the tourism development of Xiaoshan and also a milestone event in the development history of Xiaoshan. In 2019, the construction project of the World Tourism Alliance Headquarters and the World Tourism Museum was officially launched. Its construction is a masterpiece of the protection and utilization of Xianghu Lake. It will echo the West Lake and truly sing the “West Xiang Ji”, and become the “sister lake” of the West Lake and the “international lake” of Hangzhou.
As one of the first national tourist resorts, the Party and government of Xiaoshan has vigorously implemented the Xianghu Lake protection and utilization project for several years. The protection, development, construction and benign operation of “never forgetting the original aspiration” have played an important role in improving the influence and good image of Hangzhou as an international metropolis and an international tourism city. In the future, Xianghu Lake will become a bright pearl in the confluence of three rivers in Hangzhou and a growth pole to promote the new development of world tourism.