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On June 13th, a special launching ceremony kicked off in the sound of a book. Guided by Zhejiang Provincial Department of Culture and Tourism, Zhejiang Provincial Department of Education, and sponsored by Zhejiang Cultural and Tourism Information Center, Tongxiang Municipal Bureau of Culture, Radio, Television, Tourism and Sports, and Zhejiang TV Children’s Channel, the 2019 “Study Zhejiang” and “Elegant Tongxiang Children’s Travel Essay” activity was held at Dongchang Campus of Dongcheng Experimental School of Hangzhou Normal University.
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The main person in charge of Zhejiang Culture and Tourism Information Center, Qian Qun, director of Zhejiang TV Children’s Channel, Xu Jiandong, deputy mayor of Tongxiang Municipal People’s Government, and Li Xinrong, director of Tongxiang Municipal Bureau of Culture, Radio, Television, Tourism and Sports attended the launching ceremony.
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Xu Jiandong, deputy mayor of Tongxiang Municipal People’s Government, pointed out in his speech that Tongxiang is the first pilot county for comprehensive tourism reform in China. In February this year, it was awarded the first batch of “Zhejiang Province’s Global Tourism Demonstration Counties (Cities, Districts)”, and it was also the first batch of counties (cities, districts) in the province to start research tourism, which covers all aspects.
There are Wang Huiwu Memorial Hall in Tongxiang, Hou Bo Memorial Hall in Xu Xiaobing, Mao Dun’s former residence and other red tourist spots; There are ancient towns in the south of the Yangtze River, characteristic towns, ecological wetlands and other ecological scenic spots suitable for carrying out research activities; There are a wide range of non-genetic heritage, celebrity footprints, museum collections and other cultural relics; There are also industrial tourist routes covering popular science bases, professional markets, and enterprise bases that reflect the development pace of Tongxiang and even Zhejiang. “Elegant Tongxiang”, which is rich in cultural and tourism resources, can provide children with a wide range of “visible and tangible” walking classes.
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Different from the conventional cultural tourism promotion activities, the 2019 “Study Zhejiang” and “Elegant Tongxiang Children’s Travel Essay” activities went deep into the campus, and invited Ma Yongfei, director of Fengzikai Memorial Hall in Tongxiang City, to give students an open class as the “keynote speaker”. Ma Yongfei vividly and meticulously explained Tongxiang’s profound cultural heritage and warm humanistic feelings from three aspects: regional elements, historical and cultural elements, and contemporary cultural elements, and comprehensively introduced Tongxiang’s cultural and tourism integration and global tourism development.
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The activity also specially set up the “Feng Zikai Art Class” link. On-the-spot proposition of the art teacher, each student who participated in the activity painted on the spot, and the teacher commented on it in time. The winner got a special souvenir from Tongxiang Cultural Travel Service.
On the same day, the 2019 “Study Zhejiang” and “Elegant Tongxiang Children’s Travel Essay” activity was officially launched. The activity will call for contributions from primary schools, art education institutions, Chinese blue journalists, etc. in the whole province, display the works by opening online art exhibitions, and assemble the outstanding manuscripts into a book, and launch the first research theme picture book “Elegant Tongxiang Children’s Travel Essay” in Zhejiang Province, which will be linked to the research evaluation mechanism to show the achievements of Tongxiang’s global tourism creation.
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Li Xinrong, director of Tongxiang Municipal Bureau of Culture, Radio, Television, Tourism and Sports, said that this year, Tongxiang will continue to give full play to its resource advantages, do a good job in the integration of literature and tourism, and promote the in-depth development of tourism in the whole region. It will strive to receive more than 25 million tourists and realize tourism income of 32 billion yuan throughout the year. Apart from further promoting the construction of Wuzhen-Shimen Tourist Resort, developing Wuzhen’s tourism core area and building a world-class tourist destination, Tongxiang will also concentrate on attracting a number of high-quality projects in areas such as cultural tourism integration and high-end hotels, focusing on promoting the construction of Puyuan Ancient Town and Wuzhen cultural tourism, as well as the integration and development of cultural tourism, red tourism, research tourism, shopping tourism and other tourism formats, further enhancing the influence of Tongxiang’s tourism brand, and making every effort to build a “elegant Tongxiang”.