Recently, the “Recalling Jiangnan-Yangtze River Delta Cultural and Creative Expo” organized by the Museum Cultural and Creative Alliance of Three Provinces and One City in Yangtze River Delta led by Zhejiang Museum and the Museum Store Alliance of Wenlange in Zhejiang Province was grandly opened at Zhejiang West Lake Art Museum in Gushan Pavilion of Zhejiang Museum.
This year is the second year of the establishment of the cultural and creative alliance of museums in three provinces and one city in the Yangtze River Delta. All members of the Yangtze River Delta alliance, including Zhejiang Museum, Shanghai Museum, Nanjing Museum and Anhui Museum, participated in the exhibition. Members of the alliance of museums and shops in Wenlange, Zhejiang Province, such as China Silk Museum, Zhejiang Natural Museum, Hangzhou Museum, Hangzhou Xibo Museum (Guan Yao Museum in Southern Song Dynasty), Hangzhou Arts and Crafts Museum, Ningbo Museum, China Port Museum, Zhoushan Museum and Jiashan County Museum, actively participated.
There are more than 900 pieces of cultural and creative products on display, covering daily life, stationery, clothing accessories, digital 3c, craft ceramics, silk embroidery, drinks, etc., which can be called a display feast of Jiangnan traditional culture in the new era context.
Zhejiang Provincial Museum focuses on the cultural and creative products of Fuchun Mountain Residence Series, Ten Scenery Series of West Lake and Liangzhu Jade Cong Series, as well as the brand-new cultural and creative products of Shili Red Makeup-Wangong Sedan Series. In addition, there are special themed cultural and creative products such as Huang Binhong Special Exhibition Series, Collection Boutique Series and Huishi Tiangong Special Exhibition on display.
Among the cultural and creative products of Fuchun Mountain Residence series, there are different versions of the imitation of Fuchun Shan Jutu (Remaining Mountain Map) to meet the needs of all kinds of collectors. Cooperation with Wang Xingji, a century-old fan shop, is simple, elegant and practical; Silk kerchief cooperates with Wanshili Silk, which skillfully combines classical and modern, and achieves perfect integration.
The series of Ten Scenery of West Lake products are based on the prototype design of the Ten Scenery of West Lake by Dong Gao, a painter of Qing Dynasty. Ten small group fans show each scenic spot on a small fan. Other products include cards, mugs, mouse pads, coasters, scarves, umbrellas, key chains, eye masks, etc., which fully reflect the advantages and characteristics of Zhejiang, Hangzhou and West Lake.
In addition to the large-scale Jiangnan Wenchuang series of themed products, the audience’s popular exhibits include Huang Binhong’s Painting Concentric Cup from Anhui Museum; There are dinosaur series in “Zhejiang” of Zhejiang Natural History Museum; China Silk Museum’s “Crossing the West Lake on a Moonlight Night” and “Shadows of Flowers by Waterside”; Ningbo Museum’s Meng Travel Suit; Huafeng Xishang Series of Hangzhou Museum of Arts and Crafts; Fine porcelain of Hangzhou Xibo General Museum; Gold belt and jade hook series of China Port Museum; Yuhang Museum’s Yao Yuqin “Jieshi Youlan Picture Volume” silk scarf and “Lanshi Picture” table runner; Spilling sandalwood incense burner in Zhoushan Museum; Jiashan County Museum’s collection of the Qing Dynasty, the series of clear snow in the small garden and so on.
“Recalling Jiangnan-Yangtze River Delta Wenchuang Products Expo” will last until the 14th of this month.