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On December 10, the 3rd World Celadon Congress was held in Longquan City. The conference is co-sponsored by China Arts and Crafts Association, China Ceramic Industry Association, Zhejiang Provincial Department of Culture and Tourism, Zhejiang Provincial Department of Economy and Information Technology, Lishui Municipal Party Committee and Lishui Municipal Government, and hosted by Longquan Municipal Party Committee and Municipal Government.
The conference lasted for 3 days, with the theme of “The World’s Longquan, Ingenuity and Creation”, divided into four parts: “Porcelain Ingenuity, On the Tao”, “Rain Over the Sky Blue, Porcelain Tasting”, “Good Things Reward, Tesco” and “Tianxia Longquan – Geng Sequel”, 30 sub-activities, highlighting the characteristics of Longquan celadon “Human Intangible Cultural Heritage” and the origin of the ancient “Maritime Silk Road”, and promoting Longquan into a unique cultural city.
Although affected by the epidemic this year, nearly 20 artists and envoys in China from 15 countries still participated in the activities, gathering with domestic ceramics masters and scholars to participate in international ceramics invitational exhibitions, artist work camps and other conference-related activities. During this period, ceramic film exhibitions will also be held, and 10 ceramic films from 5 countries will be screened one after another, further promoting the development of ceramic culture through cultural exchange.
The conference invited 10 contemporary life aesthetes, including Wang Shu, Hanmao, Zhang Jizhong, Chen Xiaoqing, Zhao Zhao, and 5 Longquan celadon artists to jointly create 10 groups of cross-border works.
Different from the past, the venue of this conference is not only in Longquan, but also expanded to many places in the world, such as the Longquan Celadon Cultural and Creative Overseas Promotion Exhibition held at the Overseas Chinese Cultural Center in Seoul, South Korea, the “One Sword Loves from Porcelain” cultural exchange exhibition held at the Fengxian District Museum in Shanghai, and the Longquan Celadon 100 Craftsmen Works Exhibition, 8090 Celadon Living Art Exhibition, Symphony of Porcelain and Painting 2020 Celadon Painting Art Exhibition and other activities were held in Lishui Museum, Lishui Art Museum, Guyan Painting Township and other places.
Oujiang Landscape Poetry Road is one of the “Four Poetry Roads” that Zhejiang Province focuses on, mainly using natural ecological landscapes, cultural ancient villages and intangible cultural heritage skills as the carrier, fully displaying the cultural impression of “the source of landscape poetry and the secret place of southeast”. One of the characteristics of this year’s conference is integration, and the Oujiang Landscape and Water Poetry Road has been completed as a series of activities as the highlight of the integration, when the kick-off ceremony will be held, and nine flower boats from Lishui will be concentrated on the banks of the Oujiang River to parade, visually displaying the characteristics of mountain water resources and intangible cultural heritage in various places. At the same time, the signing of important projects of Lishui Oujiang Landscape and Poetry Road was held, and a number of key cultural tourism projects were promoted to accelerate the landing, so as to build the Oujiang Poetry Road belt into a “charming cultural belt, golden tourism belt, beautiful ecological belt, economic belt for rich people, and cooperation and opening belt”.
The organizing committee also cooperates with experienced communication agencies to integrate multiple formats and link online and offline to inject new ideas and open up new spaces for the conference. For example, in the “Good Things Award Tesco” section, activities such as the Internet celebrity e-commerce industry summit, the Internet celebrity live streaming goods market, and the Shopping Live Festival are held, and the “Internet celebrity + e-commerce + live broadcast + cluster” model is used to realize “offline kiln opening and shipping, online live broadcast bringing goods”, and strive to achieve “cultural stage and economic singing”.
In addition, in the celadon exhibition center, a ceramics and life aesthetics area is set up, allowing the public to feel the cultural creativity of Longquan by creating an immersive celadon aesthetic life and health preservation experience; Hold a creative collection of Shangcha Street creations, arrange 200 stalls such as ceramics, swords, handicraft experience, etc., and use street scenes, decorate sketches, and intersperse performances to give people different paths of visual and taste enjoyment; In the West Street of the National Historical and Cultural District, the Longquan Kiln Bowl Exhibition, the “Tilting Vision” celadon jewelry exhibition, and the celadon sword cultural and creative theme season activities were arranged in a scene-based manner.
Longquan is a national historical and cultural city, a famous historical and cultural city of Chinese ceramics, as the capital of celadon and the country of swords, the local area insists on promoting characteristic culture, increasing industrial “transformation”, and promoting the prosperity of the people and increasing income.
At present, the Longquan sword porcelain industry has gradually transformed from traditional artworks to daily necessities and artworks, with a 7:3 structure; The proportion of industrial added value to GDP increased to 5.21% in 2019, and the main business income of sword porcelain industry reached 2.325 billion yuan in 2019, a year-on-year increase of 18%; The number of enterprises has reached more than 900, and nearly 20,000 people are employed.