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On June 22, Zhejiang officially issued the “Opinions on the Implementation of New Digital Life Service Actions”. On the morning of July 2, the Information Office of the provincial government held a press conference to introduce the relevant situation.
The digital economy is one of Zhejiang’s “eight trillion industries”. In 2019, the core industries of the province’s digital economy achieved an added value of 622.894 billion yuan, accounting for 10% of the province’s GDP, contributing 19.6% to the province’s GDP growth, and achieving a total online retail sales of 1.98 trillion yuan, with a ratio of 72.8% with the company, leading the country. The provincial party committee and government have taken the implementation of new digital life service actions as the key work of the province this year, which is an important starting point for promoting the high-quality development of Zhejiang’s economy.
The issuance of the “Opinions” is also the need to implement the needs of the Party Central Committee and the State Council to expand domestic demand, promote consumption decision-making and deployment, and facilitate the people’s lives. Since the new crown pneumonia epidemic has been repeated this year, consumers’ online consumption habits have been further solidified, and all kinds of life service industries have conducted business through the Internet, Zhejiang hopes to introduce more vigorous policy measures to create better conditions for people’s normal production and life under the background of epidemic prevention and control.
Q&A transcript
Question one
People’s Daily Reporter asked:
I would like to ask Director Sheng, in the previous stage, the Department of Commerce issued a relevant plan to promote new services for digital life, what are the new highlights of the Opinions? Thank you.
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Sheng Qiuping replied:
Thank you for your question. As I said in the release just now, this year, especially since the new crown epidemic, the people’s production and life have been greatly affected. On the basis of summarizing the work experience of previous years, we urgently launched the first phase of the “New Digital Life Service” project in February this year, promoting the “six online”, we usually say online vegetable market, online restaurant, online supermarket, online housekeeping, online market and online training, by accelerating the promotion of fresh e-commerce service model, popularizing contactless consumption of “online ordering, offline delivery”, promoting the online supermarket model and encouraging and guiding traditional supermarkets to develop online business. Encourage catering take-out platforms to reduce and reduce platform commissions and fees during the epidemic, and vigorously develop cloud shopping and stay-at-home economy, which greatly facilitates the lives of the people and contributes to epidemic prevention and control and market supply.
In the “Opinions” issued this time, we fully absorb and learn from the experience of the first phase of the “digital life new services” project, further deepen and refine on the basis of the “six onlines”, propose to focus on high quality, competitiveness and modernization, focus on promoting the digitalization of the life service industry, strengthening the construction of new infrastructure, and building a modern consumption system, innovate and promote a number of new formats and new models, cultivate and expand a number of key platforms and enterprises, create a number of key industries, model towns and benchmark areas, and gradually form a number of “one map, two yards, The “three platforms” are the backbone of the new service ecosystem of digital life, and strive to build the first province in digital life services and the overall requirements of a new consumption center with international standards.
The highlights of the “Opinions” are: First, there is innovation in the goal. Our current digital life service industry digitalization, according to last year’s statistics of the National Bureau of Statistics is divided into 12 categories of 151 subcategories, that is, covering all aspects of clothing, food, housing and transportation, focusing on commodity consumption, we put forward the goal to through 3 years of efforts, currently we are about 70%, online retail is equivalent to the total retail sales of consumer goods in the entire society. In about three years, we will increase the proportion of online retail equivalent to the total social zero to more than 80%, which is far ahead in the country. At the same time, we can also increase the online rate of other key life service industries to more than 80%, so that the average annual growth rate of the digital life service industry can be guaranteed to be more than 18%, and the growth of the service industry can reach more than 50%. So this goal is quantified and achieved through a three-year action plan. It has promoted a shift to buying goods and services online.
Second, the carrier has innovation, through the digital upgrading of commerce and trade, education, transportation, cultural tourism, medical and health, government services and other fields, to create an all-round, high-convenience digital life atmosphere for the people, the “Opinions” have specific projects as landing carriers, each scene has a specific industry, a department, or a number of industry leading enterprises to undertake. Today, Wang Xindong, general manager of life digitalization strategy of Ant Group, also came to participate, and he will have more specific opinions in this regard.
The “Opinions” proposes to take benchmarking as the guide, through the creation of model towns, industry benchmarks, digital life communities, etc., through typical cases, best practices, while exploring while practicing, with practice to help exploration, and finally to build a complete system, vibrant digital life new service ecosystem to explore a unique Zhejiang road, but also to add color to the important window. I don’t know if there is an answer to your question.
Question two
Question from Zhejiang Economic TV reporter:
I would like to ask Director Wang of the Provincial Department of Culture and Tourism. After the implementation of the new digital life service initiative, what measures can the Department of Culture and Tourism take to bring better services and more convenience to people’s cultural and tourism travel? Thank you.
Wang Jun replied:
Thank you for your question. We, the Department of Culture and Tourism of Zhejiang Province, have implemented the new service action of digital life in three specific aspects:
- Adapt to the new situation of anti-epidemic and build a new mode of smart cultural tourism. Through digital means, we will gradually build a time-based and orderly travel mode of “reservation, flow limit, and peak shift” to promote the full coverage of the reservation service system. This is not only the need for the current epidemic prevention and control, but also the need to improve the quality of people’s play in the long run. We also explore the synchronous authentication of ID card information, health code information and ticket purchase information, so that ordinary people can enter the park with a bright green code in the scenic area.
- 2. Apply big data to build cultural tourism life service scenarios.
- The first is to build a one-stop service for Zhejiang Smart Culture Cloud and strengthen the construction of online venues for digital libraries, digital museums and digital art museums. Through AR, VR and other digital technologies, the classic collections of museums and art galleries are transformed into appreciable, checkable and high-quality electronic exhibits for ordinary people online.
- The second is to extend the content of online public services. Through websites, official accounts, short videos and other platforms, a series of online public cultural service activities such as online libraries and cloud concerts will be launched to enhance the public’s sense of cultural satisfaction. Improve a map of Zhejiang tour guide and realize online self-service audio guide to key scenic spots.
- The third is to share the “Yunyou Zhejiang” products. Make full use of the Internet + cloud travel, integrate all kinds of cultural tourism digital resources, launch a large number of online “Yunyou Zhejiang” products with diverse forms and high quality, and display 720-degree panoramic VR resources of 5A and 4A scenic spots in our province in batches, so that tourists can more intuitively understand the scenic spot information.
- 3. Use new technology to build a “fun in Zhejiang” cultural tourism service platform. We focus on launching the online platform “Zhejiang Fun” as a unified entrance to provide cultural tourism services in Zhejiang. Zhejiang fun service will open up the data of transportation, meteorology, environmental protection, medical treatment, public security and other departments, covering tourism catering, accommodation, transportation, payment and other links, tourists can find the latest cultural tourism information through the “Zhejiang fun” platform, enjoy convenient cultural tourism services. That’s all I answer.
- Question three
- Question from the Science and Technology Financial Times reporter:
- May I ask Minister Su, the opinions issued this time on the implementation of new digital life services involve various social fields, health is one of the most concerned issues of the people, so what measures will be taken in terms of new digital life services in terms of medical and health? Thank you.
- Su Changcong replied:
- Thank you very much for your question. It is true that medical health is closely related to the vital interests of the people, and the provincial party committee and government have indeed attached great importance to the development of medical and health undertakings in recent years. In accordance with the deployment requirements of the provincial party committee and the provincial government on the digital transformation of the government and the reform of “running at most once”, our health system in the province adheres to the principle of pass-oriented, use-oriented and people-oriented, closely focuses on the key and small things that the people are most concerned about and realistic, continues to promote the integration and innovation of Internet + medical and health, strengthens system integration and functional application, and effectively improves the satisfaction and sense of gain of the masses. I think you may also know that in 2018 and 2019, we launched ten major measures to facilitate the people and benefit the people, and this year launched 15 new measures according to the new situation and new requirements. After these years of measures and efforts, the average queue time of our urban hospitals during peak hours has been shortened by three-quarters compared with the past, including the time-based appointments we are now generally controlled within 30 minutes, and the average hospital stay has dropped from 8.6 days in the past to 6.9 days now. Therefore, according to the new service action opinions for digital life, our health department will focus on further strengthening measures in the following three aspects to further seek new practical results.
- The first is to further aggregate handheld medical and health services. As you know, last year, we launched a health insurance card that integrates the relevant functions of electronic health card and electronic social medical insurance card with relevant departments of the province, and at the same time opened a national medical and health zone on the platform of “Zhejiang Liban”. From the current situation, the number of health insurance cards issued in the province has reached about 4.5 million, and the number of cards used has reached about 1.35 million. The functionality of the app is constantly enriched. Now, in addition to the closed-loop related functions of the whole process of medical services, we have integrated some matters such as birth registration, child immunization, blood donation, blood use, birth of one thing, occupational physician registration, etc., and the public can enjoy one-stop medical and health services through the national medical and health zone of “Zhejiang Liban”.
- Next, we plan to further expand the maternal and child health manual, family doctor contracting service, pre-hospital emergency system, etc. in the national medical and health zone of the “Zhejiang Li Office” based on the health insurance card, access such functions, and further promote some new applications such as face brushing and non-conscious payment. Including the next step, we want to take the next step of public medical institutions above the county level and grassroots medical and health institutions in urban areas divided into districts and cities to realize the mobile payment function based on health insurance cards, provincial and municipal hospitals to realize the online number retrieval function based on health insurance cards, provincial hospitals to open health examination report inquiry through the “Zhejiang Li Office” and so on. This is the first aspect.
- The second aspect is to further improve the Zhejiang Internet Hospital Platform. Since the provincial Internet hospital platform was put into use at the beginning of last year, after more than a year of continuous improvement and improvement, it has formed three major service sectors of Internet + medical treatment, Internet + pharmacy and Internet + nursing, which can provide online consultation, follow-up, prescription, review, mental health assessment and drug distribution and other services. At present, the number of hospitals connected to this platform has reached 400. Especially during the epidemic, an average of about 30,000 people received online services every day, and some cities and hospitals have also opened online medical insurance settlement on the Internet hospital platform, realizing closed-loop services for Internet diagnosis and treatment. In this regard, we think that the next step is to promote the extension of the Internet hospital platform to the grassroots level, and strive to achieve the goal of accessing 700 medical institutions by the end of the year. At the same time, we will also actively promote some measures such as online settlement and strengthening standardized management, and gradually establish a full-process online service model with real-time interaction throughout the process.
- Third, it is necessary to further improve the information sharing platform of hospital inspection reports. After the completion of this platform last year, it should be said that some preliminary results have been achieved, and now the inspection report information sharing platform in our province has basically covered provincial and municipal hospitals, realizing cross-hospital patients with similar inspection reminders and report image access, and providing real-time query services for free through mobile terminals. We also counted that by the end of June, the provincial platform had provided a total of 130 million pieces of shared information, and the doctor’s consultation room included self-help inquiries by the masses, adding up to 6.3 million times, and issued 390,000 repeated reminders. In this regard, we would like to further deepen and improve the article in the next step, including collecting the inspection data of public medical institutions at or above the county level to the provincial platform, and the provincial platform will uniformly open the “Zhejiang Li Office” national medical and health zone for inquiry. It also includes that we should promote the application of cross-regional and cross-level inspection results data, at least realize the sharing and application of two data such as reminders of similar tests and examinations on the doctor’s end and panoramic browsing of residents’ health information, so as to further improve the level of sharing and mutual recognition of inspection results.
- These three aspects are some of the next steps we need to take around the new services of digital life. Of course, the development and application of our big data related to these should be said to be very important, including this opinion is also mentioned, so our next step will also be according to the unified deployment of the province, sort out and compile our three-level data resource catalog of health and health, and promote the establishment of a provincial medical and health data thematic database, and further improve the collection and governance mechanism, promote health big data in some fields such as health emergency, public services, social management, etc., and gradually promote , orderly and effectively open and applied to the public. I’ll just answer that, thank you.
- Question four
- Question from a reporter from Hong Kong Economic Times:
- I note that in the Opinions, it is mentioned that a number of model towns, industry benchmarks and pilot zones should be built, with the goal of building Hangzhou and Ningbo into a benchmark city and an international consumption center city. Could you please tell Director Sheng what these models will look like after they are completed? Thank you.
- Sheng Qiuping replied:
- Good. As the saying goes, three hundred and sixty lines, lines make a champion. In the past history of Zhejiang, a number of mass initiatives emerged, such as Yiwu’s chicken feathers for sugar, Yongjia’s cotton, which are the achievements of Zhejiang’s tenacity, entrepreneurship and innovative spirit, written into the history of our life service industry. In the face of unprecedented changes in a century, especially the wave of digital revolution and the global economic recession brought about by the global pandemic of the new crown epidemic, we must still respect the initiative of the masses in the process of facing the emergence of such a new technology, new format and new model to promote new services and new consumption. Therefore, in view of the fact that the new service of digital life is a new thing and there is no ready-made experience to learn from, we propose that we should take the benchmark as the guide, through the construction of model towns, industry benchmarks, digital life communities, etc., explore while practicing, and help explore with practice, to create a complete and vibrant new service ecosystem of digital life, and explore a new path.
- For example, like our model city, because our Hangzhou is a famous e-commerce capital. In recent years, with the rise of live streaming e-commerce, Taobao live streaming and MCN institutions have gathered, and more than 60% of MCN institutions are gathered in Hangzhou, so it is building an e-commerce live broadcast capital. Ningbo relies on the Central and Eastern Europe Expo to vigorously develop cross-border e-commerce, especially now that cross-border imports, ordinary people can buy goods from all over the world at home, creating a new benchmark around cross-border e-commerce. Like Quzhou’s village broadcasting around agricultural products, we have emerged a number of models in various prefectures and cities, counties, municipalities and townships, and through these models, we strive to set a model for our province’s new digital services. At the same time, from the perspective of industry construction, just now, our Minister Wang and Director Su have introduced the digitalization of cultural tourism and health. For example, the more famous Taobao Tmall is not to mention, there is NetEase’s cloud classroom in terms of learning, strict selection in domestic sales, etc., Cao Cao car in terms of travel, WeDoctor, Lilac Garden and so on in terms of medical treatment, these enterprises may become benchmarks in the industry, of course, including Meituan and Ele.me. At the same time, from the perspective of digital life community, mainly from the optimization of social governance system, a number of new and transformed future communities, that is, digital life service centers, to create a number of online and offline integration, such as catering, washing and dyeing, beauty salon, maintenance, childcare, housekeeping equal to the community 15-minute high-quality convenient living circle. Combine the construction of beautiful villages and digital villages to further promote rural e-commerce, and promote the application of digital technology in rural construction and governance. Through models, benchmarking best cases, and best practices, grasping the two ends and taking the middle, forming a trend of catching up with learning, to promote the rapid development of new digital life services in our province, and to achieve a leading position in the industry. I’ll just answer that, thank you.
- (Source: Zhejiang release)