On September 13, the “Jiuxian Hui City Prays for the Harvest Year, and the Rice Wine Culture Spreads to the World”, a series of excellent traditional cultural activities of Zhejiang “Folk Custom · Colorful Zhejiang” in 2022, was held in Dongpu Street Rice Wine Town, Yuecheng District, Shaoxing City. Zhong Jianrong, member of the Standing Committee of Yuecheng District Committee and head of the United Front Work Department, attended the activity, and relevant leaders of the Publicity Department of the District Committee, the District Ethnic Affairs Bureau, and the District Culture, Radio, Tourism Bureau participated in the activity.
In the early morning of September 13, amid the loud music of gongs and drums, the Longkou Temple, which is located at the Hebu of Yangchuan Village, Dongpu Street, Yuecheng District, Shaoxing City, became lively. The flag of filial piety and chastity on the dragon boat sounded in the wind, and the three statues were carefully carried on board. This is Jiuxianhui City, a big day for Dongpu people on August 18 of the lunar calendar.
Dongpu, known as the “drunken country” and “wine country”, is the birthplace of Shaoxing yellow rice wine with a long history of brewing. In Dongpu, activities such as praying for Jiuxian and welcoming the gods have a long history. On August 15, 2010, Yangchuan Village held the first Jiuxian welcoming the gods temple fair, which continued the ancient “Jiuxian Fair City”. In 2012, the “Jiuxian Festival” was included in the intangible cultural heritage project of Shaoxing City. At the same time, in order to protect the local cultural heritage, Shaoxing officially restored the “Jiuxianhui City” and declared the intangible cultural heritage of Zhejiang Province.
Ten years of prosperity, a beginning. This year is the tenth anniversary of the reconstruction of the intangible cultural heritage “Jiuxianhui City”, and also the first year that the “Jiuxianhui City” has been included in the excellent traditional culture series of “Folk Folk Custom · Colorful Zhejiang” in Zhejiang Province. Dongpu people attach great importance to it, and the ceremony has become more and more solemn… It is an indispensable link every year to invite the three saints of Jiuxianhui, the Dragon King, and the God of Wealth, and the toasting and drinking ceremony is more respectful and prudent, kowtow and worship, It conveys the most simple wish of Dongpu people – to hope that the coming year will be smooth and the wine will be good.
The best way to inherit the city’s history and culture is to endow it with the characteristics and vitality of the times. In this “Jiuxianhui City” activity, the powerful resource integration ability of “government enterprise cooperation” was brought into play. On the basis of previous activities, we will push through the old to bring forth the new, deeply integrate folk culture and rice wine culture, and create a new image and atmosphere of “Jiuxian City” that can be heard, seen, tasted and tasted. The new exploration and practice of the model of “rice wine industry+cultural tourism+better life” has been launched, and a unique folk culture festival has been demonstrated through a series of activities such as Jiuxian sacrifice, selection of Jiuniang, exchange and appreciation of rice wine, Jiuxian Temple Fair, etc. The activity also adopted the form of online live broadcast, attracting 1.89 million people to watch.
It is understood that the Jiuxian Festival originated in the early years of Xianfeng in the Qing Dynasty, and was named Jiuxian Festival at that time. Initiated by Liu Moxiang, the owner of the Wine Appreciation Workshop, the Jiuxian Temple is built after the Temple to worship the Jiuxian Bodhisattva. At present, the Jiuxian Hui City Activity, “Jiuxian Hui City Praying for the Good Harvest Year, Rice Wine Culture Spreading to the World”, a series of excellent traditional cultural activities of “Folk Folk Custom · Colorful Zhejiang” in Zhejiang Province jointly organized by the Provincial Ethnic Affairs Commission, Provincial Department of Culture and Tourism, Provincial Bureau of Cultural Relics and other units, has injected new era connotation into the “Jiuxian Hui City” that has lasted for hundreds of years. Yuecheng District will further tap the excellent culture of folk beliefs, promote the brand of excellent folk culture, including “Jiuxian Hui City”, further guide folk beliefs to practice the socialist core values, enrich the cultural life of grassroots people, promote local economic and social development, tell the folk beliefs “good stories of Yuecheng”, and sing the folk beliefs “good voice of Yuecheng”.
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