The day before yesterday afternoon, Tianmu Forum was held in Huzhou with the theme of “Seeing the Beautiful Media Power of Yangtze River Delta Integration”. Leaders, experts and scholars from mainstream media in three provinces and one city in the Yangtze River Delta attended the forum. They believe that since the launch of Tianmu news client, it has taken “seeing beauty” as its value pursuit, helped the national strategy of the Yangtze River Delta’s integrated development as its own duty, actively explored to drive large traffic with positive energy, turned content advantages into communication advantages, and turned “meaningful” into “interesting”. They hope that Tianmu News will become a beautiful window of the “important window” and further contribute to the media force for the national strategy of the integrated development of the Yangtze River Delta.
Tianmu news client, which is built by zhejiang daily press group, adheres to the concept of nationalization, videoization and marketization, is based in Zhejiang, faces the Yangtze River Delta, radiates all over China and spreads all over the world. It is a video news platform founded under the new pattern of media convergence in Zhejiang province, and it is a symbolic exploration and attempt to promote the deep integration and development of Zhejiang media in the new era.
Since its launch in October, 2019, Tianmu News Client has focused on the integration of the Yangtze River Delta, featuring short videos, telling the story of the integration of the Yangtze River Delta, fixing the wonderful moments and allowing users to “see” the beauty of the Yangtze River Delta; Set up topics actively to “tell” the story of regional development for users; In-depth analysis and observation, so that users can “read” the new trend of integration.
Over the past 200 days, Tianmu journalists have covered 41 cities in the Yangtze River Delta, and gone deep into various departments and industries in various regions. Through more than ten featured columns such as Yangtze River Delta Observation, Yangtze River Delta Integration, Living in the Yangtze River Delta, Aerial Photography of the Yangtze River Delta, etc., they published thousands of reports of various kinds, showing the vivid practice and regional development stories of all parts of the Yangtze River Delta in an all-round way.
At the forum, the guests took Tianmu news client as a sample, and deeply analyzed the mission and responsibility of news media in the integration of the Yangtze River Delta from the aspects of “what Tianmu news did right” and “how can short videos understand the Yangtze River Delta in seconds”, and jointly discussed the media path to boost the implementation of the national strategy.
“A small step for Tianmu News is a big step for the media in the Yangtze River Delta.” Hu Hongwei, deputy editor-in-chief of The Paper, believes that Tianmu News should be localized nationally, focus on the Yangtze River Delta, seize the video outlet and strengthen the open service attribute, which are all worth learning.
Ning Shen, deputy editor-in-chief of People’s Video, Wei Lu, dean of School of Media and International Culture, Zhejiang University, Lu Juntao, deputy head of the social development group of the Yangtze River Delta Regional Cooperation Office, and other media representatives, experts and scholars have fully communicated with each other on topics such as how to deepen the communication and cooperation of the media under the integration, jointly build a “matrix” of new media in the Yangtze River Delta, and show the power of the media in the strategy of serving the country.
(Source: qianjiang evening news)