In recent years, Zuoxi Village, Siqian She Minority Town, Taishun County, is oriented by building a rural micro-vacation destination, relying on the rural tourism operation company, and taking “home stay +” as the mode, integrating B & B, farmhouse, She culture, leisure picking and other rural industries to build a home stay gathering village. Up to now, it has developed 11 B & B facilities, such as “Moon Blue House”, “Mountain Family Inn” and “She Township Courtyard B & B Group”, among which Yue Lanshe B & B has been rated as the provincial silver dormitory B & B and municipal demonstration boutique B & B, and She Township Courtyard has been selected as the second batch of Wenzhou staff treatment and recuperation base. It receives more than 30 batches of tour groups, undertakes more than 35 times of training activities, and more than 50,000 tourists check in. The home stay cluster industry chain has been initially formed, with the annual income of each home stay household reaching more than 100,000 yuan, and more than 700 people driving employment and entrepreneurship. The development trend is strong and the benefits are obvious, so that the villagers can really eat the “tourism meal”, which has become a powerful starting point for the taishun cultural tourism system to implement common prosperity. Recently, the Tourism Commission Office of Taishun County announced the list of characteristic B & B cluster villages in 2021, and Zuoxi Village of qian She Town became the first characteristic B & B cluster village in the county.
First, develop the home stay cluster industry and promote the development of rural tourism in Zuoxi. In the past three years, Zuoxi Village of qian She Minority Town has given full play to the enthusiasm of the villagers to develop the home stay industry, and transformed its own houses into a characteristic rural homestay with She Township style. At the same time, the rural tourism operation company was set up in the form of the village committee, which unified the brand management and operation of unified pricing, unified booking, unified after-sales monitoring and background monitoring of 11 B & B, for the branding of She residents to create a set of effective marketing methods. At the same time, Zuoxi B & B Village has also explored the use of She cultural resources such as cultural auditorium, She traditional customs, costumes, songs and dances, language and other She cultural resources to undertake the implementation of various activities and events, which has initially formed a service chain dominated by the B & B cluster, truly realizing the dream of becoming rich in rural tourism.
Second, to do a good job of “homestay hostess” article, let the homestay more home temperature. The hostess of the B & B is dressed in exquisite She clothes to greet the guests, and the front door of the B & B is like a delicate garden of green plant layout, cooking the original ecological authentic food for tourists, and the table in the hall is always filled with a variety of small tea points. When idle flaws, the hostess of the home stay will make a pot of tea, and gossip together with the guests, let the guests feel the simple and pure rural leisure time. Using She song she language to sing zuoxi village rules and regulations of the “ten prohibit”, to create a good rural tourism environment for tourists. The thoughtful “hostess”, the warm home stay, and the relaxed and comfortable rural tourism have become a magic weapon for the operation of a room in Zuoxi home stay village.
Third, deepen the integration of various forms of business to promote the tourism brand of Zuoxi homestay Village. Siqian She Town Zuoxi Village Village to vigorously develop the “home stay +” industry, With the help of more than 2,000 mu of grapes, bayberry, kiwi and other leisure picking agricultural bases, Creative holding of she customs festival, grape tasting party, grape picking festival and other festival activities, It has injected diversified experience elements into the development of rural tourism industry; at the same time, Zuoxi homestay Village through the establishment of she song team, Invite professional she song instructors, Jointly with the home stay to create a She township stage, Provide a zero-distance She culture experience platform for tourists; To create a collection of leisure play, picking experience, She township catering, accommodation, etc., as one of the Zuoxi rural tourism industry belt, Continue to start the She township style of the Zuoxi B & B village brand awareness.
The People’s Government of Taishun County has issued supporting policies for the development of the homestay industry, such as the New Deal for Supporting the Development of the homestay Industry and the Implementation Plan of Taishun County (2021-2023). Among them, the home stay facility industry development support the New Deal has been clear about the development of minority characteristics of home stay facility village, will give priority to new construction land index, improve the “characteristic home stay facility cluster village” parking facilities, tourism public toilets reward new reward package of supporting policies, the key villages and villagers cluster industry development, for taishun home stay facility industry characterization, industrialization, quality, the brand development provides a strong driving force and policy guarantee.