In Tik Tok, the total number of videos released by Zhejiang Wenlv reached 312,000, with 3.46 billion broadcasts, 10.61 million likes and 1.44 million comments. This year, the total number of cultural and tourism videos in Zhejiang has exceeded 5.3 million so far, ranking second among all provinces in China; The total broadcast volume exceeded 9.9 billion times, ranking among the top five in China.
Thanks to the efforts of all parties, Zhejiang received 54.451 million domestic tourists during the 11-day holiday, up by 80.05% year-on-year, and realized domestic tourism income of 49.04 billion yuan, up by 73.1% year-on-year.
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On October 23rd, at the scene of “Seeing a Beautiful City Zhejiang Cultural Travel Summit” sponsored by Zhejiang Culture and Tourism Promotion Information Center and Huge Engine Zhejiang Branch under the guidance of Zhejiang Provincial Department of Culture and Tourism, groups of vivid data vividly presented the prosperity of Zhejiang culture and tourism during the long holiday. Wang Jun, member of the Party Group and Deputy Director of Zhejiang Provincial Department of Culture and Tourism, and Zhao Rui, vice president of local direct business of Giant Engine, attended the event.
Wang Jun pointed out that in the era of mobile Internet, new media is developing rapidly, and making good use of new media is extremely important for cultural and tourism propaganda. He hoped that local cultural and tourism departments would make good use of all kinds of new media, innovate publicity and promotion methods and broaden publicity and promotion channels. At the same time, he hopes that the new media will continue to adhere to the high-quality propaganda orientation and create and disseminate more excellent works, so that the voice of Zhejiang’s culture and tourism can spread further, wider and more powerful.
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Zhao Rui, vice president of local direct marketing business of Huge Engine, said that he not only hopes to learn about beautiful cities through massive videos on Tik Tok, but also can abstract a visual and analyzable beautiful city index model, providing inspiration for strategically building beautiful cities.