On June 19th-20th, 2019, the province’s cultural and tourism system government information training class and new media sharing meeting was held in Cangnan, Wenzhou. More than 200 people from the administrative departments of culture and tourism of cities and counties (cities, districts), departments and subordinate units, business offices of departments (bureaus), government information reporting points, new media operators, media reporters, etc. attended. Xu Peng, member of the party group and deputy director of the Provincial Department of Culture and Tourism, attended and delivered a speech, and Xiao Jian, deputy magistrate of Cangnan County People’s Government delivered a speech.
Xu Peng pointed out in the mobilization speech at the opening of the class that the majority of government information workers should firmly establish the idea of doing more in promoting the reform and development of cultural tourism, capture and refine the bright spots of exploration and innovation at the grass-roots level in time, so that they can be promoted to reform measures at the provincial level, summarize and display the first experience and effective practice of Zhejiang’s reform, and then be promoted to reform decisions at the national level; Focus on leaders’ concerns, breakthroughs in reform and concerns of the masses, and improve the pertinence and effectiveness of government information; Strengthen “foot strength, eyesight, brain power and pen power”, be brave in taking responsibility, be honest and innovative, strive to improve the quality and level of information work, and make new contributions to the integration and development of culture and tourism.
This activity consists of government information training and new media sharing. The relevant person in charge of the office and the information center respectively conducted special training on the writing points of government information of cultural tourism and the use of the provincial cultural tourism media reporting system; Lishui City, Huzhou City, Zhejiang Cultural Center, Art Department of Zhejiang Province and Jiangshan City made typical speeches to share the experience of government information work; The relevant person in charge of the office made arrangements for the next step of government information. Relevant responsible persons of well-known domestic new media enterprises combined with their own experiences to share the themes of short video communication of cultural travel, marketing of tourist destinations, and operation of WeChat WeChat official account. Zhejiang Culture and Tourism Information Center awarded honorary medals of “2018 Excellent New Media for Government Affairs of Zhejiang Culture and Tourism System” to 10 units including Hangzhou Tourism Publishing, Ningbo Tourism and Jinhua Tourism, and awarded honorary medals of “2018 New Media Operation Award for Government Affairs of Zhejiang Culture and Tourism System” to 15 units including Wenzhou Culture, Radio, Television and Tourism Bureau, Taizhou Culture, Radio, Television and Sports Bureau and Quzhou Culture, Radio and Television Tourism Bureau.
In recent years, Zhejiang’s culture and tourism industry has developed vigorously, and it has also become the focus of online public opinion, which puts forward higher requirements for government information publicity and new media promotion. Through this activity, the professional level of government information officers and new media operators in Zhejiang’s cultural and tourism system has been further improved, and a good foundation has been laid for realizing the goal of being a national cultural highland, the best tourist destination in China, and a national cultural and tourism integration development model.