Recently, the Seminar on Fintech Boosting Cultural Tourism Innovation and Cultural Tourism Digital Finance Lab Kick-off Seminar was held in Beijing. The conference was co-sponsored by China Tourism Academy (Data Center of the Ministry of Culture and Tourism), Industrial and Commercial Bank of China Network Financing Center, All-Union Tourism Chamber of Commerce, and Beijing Chain Securities Technology Research Institute Co., Ltd. Wang Xudong, member of the leading party group of the Ministry of Culture and Tourism and president of the Palace Museum, Qiu Xiaoping, member of the leading party group and vice chairman of the All-China Federation of Industry and Commerce, and Liao Lin, deputy secretary of the party committee and president of the Industrial and Commercial Bank of China, attended the meeting.
At the meeting, the signing and unveiling ceremony of the Cultural Tourism Digital Finance Lab was held. The laboratory will focus on the standardization research of digital asset credit enhancement infrastructure construction in the cultural and tourism industry, the credit assessment and improvement of the ability of industry and finance of innovative cultural and tourism enterprises, the integrated development of digital finance and cultural tourism industry, and the research on the platformization of the unified large market of the cultural tourism industry, etc., actively explore the integration of cultural tourism enterprises and financial technology, promote banks’ innovative financial service models, and jointly solve the financing difficulties and financing costs of cultural and tourism enterprises.
In the keynote speech session, the participants spoke on the topic of data assets to promote the industry-finance collaboration of cultural tourism enterprises.
The Cultural Tourism Digital Finance Laboratory is an industry-finance collaborative community of “data + finance + technology + industry” in the field of cultural tourism in China. The participants generally believed that in the new stage of mass tourism development and the new situation of tourism recovery, tourism needs financial support and technological blessing, and tourism has also expanded new space for financial development and technological innovation. Since the pandemic, the tourism industry has experienced the most difficult challenges and the longest recovery, and has also ushered in many market innovations, product innovations, project innovations and financial innovations from the grassroots and frontlines.