The penetration, application and integration and innovation of digital technology are opening a new era of development of the cultural tourism industry. In order to provide tourists with a more convenient one-stop service of “before, during and after travel”, further enhance the popularity of Shengsi tourism to the outside world, and make every effort to build a brand marketing hub and operation position of Shengsi cultural tourism, at present, the official planet of Shengsi Tourism, jointly built by Shengsi County Bureau of Culture, Radio, Television, Tourism and Sports and Ctrip Group, has been newly launched and operated, and the number of visits has exceeded 250,000.
As a new tourism consumption scenario, Shengsi Tourism Official Planet aggregates the three core sectors of traffic, content and commodities, which can help users complete the complete consumption chain from finding travel inspiration, high-quality content planting, to purchase and experience. The number includes a wealth of tourism information and product information such as attraction introduction, selected routes, homestay product promotion, and the latest official news, covering the high-quality resources and core tourism products of the six major theme islands in Shengsi County. The selected special gameplay strategy sharing saves users time and energy in selecting and comparing products, allowing users to achieve a “one-click order” tourism consumption experience while planting grass, and helping users improve the efficiency of tourism consumption decision-making.
With the help of Ctrip’s platform, Shengsi County Bureau of Culture, Radio, Television, Tourism and Sports will efficiently reach more customer groups, unlock traffic passwords, complete the marketing closed loop from content display to consumption conversion, and comprehensively promote the consumption upgrade of Shengsi cultural tourism market.