In recent years, Pingyang County, in view of the continuous impact of china-US trade friction and the epidemic, has established and improved provincial cross-border e-commerce industrial clusters such as “pet supplies”, “leather leather” and “massage equipment”, and built cross-border e-commerce industrial clusters of cross-border e-commerce comprehensive service system, boosting the county to export 6.747 billion yuan from January to September, up 29.42% year on year.
- Expand the diameter of trade pipe, build a platform to make the channel wider. First, to build a first-class comprehensive service platform in the province through market operation. In the country’s first cross-border electricity incubator “kirin pavilion” as the carrier, the comprehensive integration of domestic and foreign top cross-border electricity service resources, gradually establish overseas sales channels, to carry out the “kirin plan” pingyang cross-border electricity ecosystem construction, has entered cross-border electricity service providers more than 30, for the county cross-border electricity business enterprises provide certificate agency, logistics, customs clearance, cross-border exchange settlement services. Second, the strategic introduction of the global B2C platform coverage. Promote the construction of AliExpress Pingyang cross-border brand zone, introduce well-known platforms such as Amazon, Wish, and eBay, and carry out strategic cooperation with AliExpress, Middle East Executive, Southeast Asia Shrimp Skin and other platforms. At present, the county has more than 300 B2C enterprises settled in the export volume, promoting the cross-border e-commerce retail export volume increased by more than 30% from January to September. Third, accelerate the expansion of B2B platform based on competitive industries. Actively connect with Alibaba Group, make good use of the 1688 international station platform, and guide the local competitive industrial products to develop online cross-border wholesale channels. At present, more than 500 enterprises in related industries have entered the B2B platforms. Fourth, vigorously develop the 9710 model of export. In the city took the lead in launching the county (city, district) cross-border e-commerce comprehensive trial area 9710 business training, up to now, more than 100 foreign trade enterprises have participated in the training, and actively do the 9710 export record work, 31 enterprises have carried out the “9710” record, 14 have realized the “9710” mode of export.
2. Consolidate the internal nuclear power, re-incubation brand to make the main body more. First, we will improve the construction of incubators. Established “five incubation service center”, including the first in the Middle East, southeast Asia shrimp platform in Wenzhou incubation service center, the third national rapid sell tong platform at the county level service center, Wenzhou first amazon pingyang incubation service center and 1688 international station pingyang service center, free for the county enterprises to provide professional and diversified cross-border electricity services. Second, to highlight enterprise incubation. Arrange special funds every year, the introduction of professional third party service team to the enterprise incubation, and introduce the “government to service providers, service providers to incubators” double assessment system, and will hatch enterprise sales and service provider operating service fee income, fully arouse the enthusiasm of the service providers, improve the “incubation rate”. From January to September this year, 5 incubation training courses have been held, with more than 110 incubated enterprises, and the new cross-border e-commerce sales have reached more than 60 million yuan. Third, the incubation of innovative talents. Every year for e-commerce “small white”, growth enterprises, senior electricity to carry out different training and exchange meeting more than 30 times, simple training into systematic incubation, develop product diagnosis, training courses, internal sharing, practical operation, solve pain points, subsequent furnace solutions, highlight a batch of cross-border e-commerce entrepreneurs; at the same time, deepen the cooperation with the provincial promotion association and Wenzhou Vocational and technical college, custom, cultivate multi-level electricity industry talents, to joint class, entrust training annual electricity business talent 800 people, with strong e-commerce talent team.
3. We will raise the level of development and improve environmental services to promote better vitality. First, gather the advantages of government big data to guide the development of cross-border e-commerce with information services. Investment of 50 million yuan, the pingyang digital commerce center into “electric business platform agglomeration center + service enterprise distribution center + information data intersection”, 1-September held 16 resource meetings, training and salon activities, provide technical guidance, policy consultation, resource docking services such as more than 1200 people, drive the county regional online sales of 2 billion yuan of above. Second, consolidate the hardware foundation of cross-border e-commerce, strengthen warehousing services to reduce cost and burden. Cainiao network 3PL warehouse, to build a perfect e-commerce public storage system, to provide back-end services for the settled enterprises. In 2020,3PL warehouses have shipped 1.8 million orders, effectively reducing enterprise cargo inventory by 30%, saving logistics costs by 5%, and improving shipment efficiency by 10%. At the same time, the establishment of American Bluebird overseas warehouse in New York, to promote enterprises to vigorously develop B2B2C business. Third, give full play to the role of policy guidance to help out the difficulties for cross-border e-commerce enterprises. Every year, 10 million yuan will be allocated to support cross-border e-commerce logistics, platform and park construction. At the same time, the “three services” for cross-border e-commerce enterprises were actively carried out. Courts, commerce, municipal supervision and judicial departments established a joint meeting system to provide centralized consultation services for enterprises’ cross-border operations, and issued 7 force majeure certificates for cross-border e-commerce enterprises during the resumption of work and production.
(Submitted by Wenzhou Municipal Bureau of Commerce)