On the way to common prosperity, more talents are needed to support the economic and industrial development. In the past few years, thanks to the talent policies at all levels of the province, city and county, many talents for common prosperity have begun to enter the public’s vision, and they are blooming on the way to help Cangnan build a demonstration zone for common prosperity.
Ding Xuechao, a post-80s youth, was born in Qiaodun Town, Cangnan County. He is a Hui nationality and has been working in other places since he graduated from college. Every time when he goes home, he sees that high-quality products, especially high-quality agricultural products, are low or unsalable, and feels it a pity, so he decides to go home and start his own business. Ding Xuechao, together with three like-minded partners, set up Wenzhou Jimi Network Technology Co., Ltd. in Cangnan, determined to use new ideas, new technologies and new farm tools to bring high-quality agricultural products from his hometown to the whole country and find a way for farmers to get rid of poverty and become rich.
There are unique conditions for starting a business in Cangnan. For example, Cangnan has a “China Ginseng, Deer Antler and Cordyceps Sinensis Distribution Center” covering most of the country and even most of the world, a “Zhejiang Fujian Border Trade Aquatic Products City” with an annual turnover of 5 billion yuan, and a “Zhejiang Fujian Logistics Center” with a smooth flow of goods and goods from north to south. With the development of the times, these traditional industries are also facing transformation, and they are in urgent need of network technology services and support. “Jimi Network” is a local network service enterprise integrating technology development and online and offline business promotion. Ding Xuechao uses his own technology and business knowledge to work with local traditional enterprises to sort out the pain points and difficulties in the transformation of traditional enterprises and open up the critical path of the Internet transformation of traditional enterprises.
Now, Ding Xuechao has established an online Tmall operation team to provide operation, promotion, art design, data analysis and other services for local well-known enterprises in Cangnan, such as Ding Yuanxing, Lin Shusheng, Wu Yuyuan, etc., to quickly solve the problem of offline enterprises without professionals, greatly reduce enterprise costs and save time. Through pictures and videos, Ding Xuechao’s team transferred offline products to online sales. For example, Ding Yuanxing’s mooncake, which was originally only for the Mid Autumn Festival, has now become a daily food sold on the Internet. With their efforts, the annual sales of a small sweet scented osmanthus cake will increase from 360000 yuan in 2017 to more than 30 million yuan in 2021.
Ding Xuechao heard many farmers sigh on his way home to visit his relatives, “There is no way out if there are special products.” Ding Xuechao never forgot his original intention of driving villagers to get rich together when the development of “Jimi Network” was gradually on the track. Ding Xuechao and several colleagues were driving in the deep mountains of Cangnan. After collecting good agricultural products, Ding Xuechao and his team got through the “intestinal obstruction” centered on wholesalers through the new e-commerce platform of Jimi Technology. Under the creation of Ding Xuechao and his team, Cangnan’s traditional agriculture is like a “smart brain”. The vast majority of farmers can not only talk directly with consumers, but also sell their field products directly on the table. They no longer worry about their products rotting in the market, and they do not have to worry about being depressed by layers of prices. Their “money bags” are tightening up as never before.
In 2020, affected by the COVID-19, some areas in Cangnan will suffer from problems such as low prices of agricultural and sideline products, blocked sales channels, etc., which will affect the production and operation of enterprises. Ding Xuechao, as the director of Cangnan County Network Association, participated in planning and undertook the live broadcast activity of “county head, town head, village head”, and opened up a new sales channel for brand products with strong regional characteristics in Cangnan through online live broadcast of goods. From April 30 to May 20, “Jimi Network” launched dozens of live broadcasts in just one month, with sales exceeding one million yuan. Ding Xuechao has therefore become a “model worker” in the field of Cangnan e-commerce agricultural assistance, providing great help to local farmers.
With the development and popularization of the Internet, e-commerce has become a trend. Ding Xuechao believes that integrating the power of farmers through the Internet to better connect the supply and demand sides is a more feasible solution for normalization to help rural revitalization. Next, Ding Xuechao and his team will continue to upgrade and innovate while doing a good job in the present. Use the network platform to organize “agricultural technology to the countryside”, build an online knowledge and science popularization resource platform for agricultural technology experts with the help of the Internet, and establish a new type of “digital vocational school” that farmers can learn for life, so that farmers can learn knowledge including digital skills through short videos. “Rich pockets also need rich heads.” Ding Xuechao’s original intention of “making farmers rich” remains the same, and he said he will continue to work hard on the road of farmers’ common prosperity.
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