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Recently, the Wenzhou Municipal Party Committee and the Wenzhou Municipal People’s Government held the city wide tourism development conference. Chen Weijun, the secretary of the municipal party committee, stressed at the meeting that we should deeply implement the concept of “green water and green mountains are golden mountains and silver mountains”, start a beautiful journey of integrating culture and tourism with “poetry and distance”, build an international leisure tourism city with the city’s strength, and strive to cultivate tourism into a “happy industry” of Wenzhou’s strategic pillar industry and enriching the people and strengthening the city.
At the meeting, Wenzhou Municipal Government signed a comprehensive strategic cooperation agreement with Zhejiang Tourism Group. The Municipal Bureau of Culture, Radio, Television and Tourism signed strategic cooperation agreements with Shanghai Yangtze River Delta Tourism Development Research Center, China Academy of Fine Arts and other units, as well as platforms such as Mafengwo, Tiktok and Ctrip.
Chen Weijun pointed out that tourism development is a long-term, comprehensive and systematic project. Prosperity of tourism means prosperity of all industries and prosperity of tourism means prosperity of development. From the perspective of tourism itself, focusing on tourism is to focus on national strategy and long-term development; From the perspective of regional competition, focusing on tourism is to focus on competitive strength and urban upgrading; From the practical point of view of Wenzhou, focusing on tourism is to focus on transformation and leapfrogging, and to focus on brilliant changes. We should unswervingly put the development of ecological leisure vacation tourism in an important strategic position to look at, plan and promote, grasp the new opportunities of global tourism, conform to the new trend of cultural tourism integration, meet the new needs of mass tourism, and take the road of high-quality tourism development.
Chen Weijun stressed that to promote the great development and prosperity of Wenzhou’s tourism, it is necessary to “anchor one goal, define four major orientations, and do five articles well”. “Anchoring a goal” is to unswervingly put the development of ecological leisure tourism in an important strategic position, grasp the long-term direction of tourism market development of “internationalization”, the market demand of tourism consumption upgrading of “leisure vacation”, and the important symbol of global tourism development of “tourism city”, so as to build “international leisure vacation tourism city”. “Defining the four major orientations” is to define the industrial orientation of “building a tourism industry cluster with 100 billion level added value and strengthening the leading position of tourism in the development of the national economy”, so as to enhance the influence of tourism economy; Clarify the work orientation of in-depth implementation of the “Five Hundred Thousand” strategy to enhance the supply of tourism products; Clarify the theme positioning of “poetic and picturesque landscape, warm and moist state”, and enhance the attraction of tourism brands; The market positioning of “connecting with Shanghai, focusing on the Yangtze River Delta, connecting with Fujian, Guangdong and Jiangxi, and developing inbound tourism” is clarified to enhance the competitiveness of the tourism industry and better meet the needs of high-quality development and life.
Chen Weijun stressed that we should do a good job in five articles, including value guidance, product creation, industrial value-added, quality improvement and mechanism innovation, to ensure that the construction of an international leisure tourism city takes root and bears fruit. Specifically, it is necessary to strengthen the value guidance, and strive to create global tourism golden cards such as “poetry and painting landscape”, “leisure countryside”, “fashion city”, “vitality ocean”, and “cultural Wenzhou”, so as to attract tourists and guide development with core brands. It is necessary to cultivate competitive products, focus on landmark projects, comprehensive scenic spots, leading plates, and boutique routes, and make every effort to create a tipping point for the tourism market, so that “stars all over the sky” can be linked into “constellations”, “milky way”, and “bright moon”. It is necessary to pay attention to value-added benefits, innovate the development model, promote the integration of business types, carry out three-dimensional marketing, and continuously extend the leisure tourism industry chain. We should adhere to the principle of quality first, promote the ecological development of tourism, the modernization of tourism facilities, the humanization of tourism services, the standardization of tourism markets, and the wisdom of tourism management, so as to achieve a great improvement of tourism quality. We need to deepen reform and innovation, make business viable by deepening reform, make the market flourish by expanding opening-up, improve efficiency by innovating mechanisms, and build a new pattern of opening up and development.
Senior member Yao, Deputy Secretary of Wenzhou Municipal Party Committee and Mayor, presided over the meeting. Ge Yiping, Chen Zuorong and other municipal leaders attended the meeting.