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On May 26th, 2021, the training course for propagandists of Zhejiang culture and tourism system was held in Jingshan Town, Yuhang District, Hangzhou. This training course will last for three days. More than 120 propagandists from all departments (special classes) of the provincial municipal and county (city, district) cultural and tourism bureaus, Zhejiang Provincial Bureau of Cultural Heritage and Zhejiang Provincial Department of Culture and Tourism attended. Xu Peng, member of the Party Committee, deputy director and first-class inspector of Zhejiang Provincial Department of Culture and Tourism, Wang Xinzhang, second-class inspector of Hangzhou Municipal Bureau of Culture, Radio, Television and Tourism, and Luo Weijuan, deputy head of the preparatory group of the Propaganda Department of Yuhang District Committee attended the opening ceremony.
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At the opening ceremony, Xu Peng asked all the students to firmly grasp the new opportunities of propaganda work in the new era, earnestly enhance their sense of urgency in learning, faithfully implement the “Eighth Five-Year Strategy” and strive to create an “important window” throughout the whole process and all fields of propaganda work, deeply understand the new situation and new tasks faced by Zhejiang’s cultural and tourism propaganda work in the new era, actively comply with the development requirements of the new era, constantly improve their news propaganda ability, and earnestly undertake the new mission entrusted by the new era. It is necessary to clarify the focus of propaganda work and improve the level of news propaganda skills. It is necessary to take the “wind vane” of propaganda work, identify the “focus” of propaganda work, and create a “new engine” of propaganda work.
The training also invites experts to give lectures on the promotion of cultural and tourism news propaganda resources, the problems and countermeasures in the ideological field, and the use of new media to do a good job in news propaganda. On the opening day, He Feng, deputy general manager of Zhejiang Newspaper Media Holding Group Co., Ltd. and general manager of Zhejiang Daily Media Co., Ltd., gave on-the-spot teaching on the topic of “Driving the Communication Power of Culture and Travel Integration with High Quality Planning (IP)”.
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In recent years, Yuhang District, with Liangzhu culture as the core, the Grand Canal culture of over 2,000 years and the Zen tea culture of over 1,000 years as the inside story, and the entrepreneurial and innovative culture of the future science and technology city as the opportunity, has successfully established Zhejiang Province’s global tourism demonstration zone, Zhejiang Province’s cultural and tourism industry integration pilot zone, and Zhejiang Province’s cultural and consumption integration pilot zone, and launched the brand of “Innovative and Vigorous Zone of Chinese Civilization Holy Land”. This training course will organize propagandists to go to Jingshan Village, Lu Yu Spring Park, Dream Shuangxi and Dajingshan Tourism Distribution Center in Yuhang District for on-the-spot study, learn about the Zen tea culture of Jingshan Mountain in Yuhang District, learn the experience and practice of Yuhang District in cultural tourism project construction, IP building and brand promotion, and organize propagandists to hold short video production competitions.
This training activity provides better publicity support for creating a strong publicity atmosphere to celebrate the 100th anniversary of the founding of the Party, showing the new achievements of Zhejiang’s cultural and tourism integration, doing a good job in the news publicity of our province’s culture and tourism system under the new situation, and better showing the good image of Zhejiang’s culture and tourism system.